Close the navigation menu

The Food Blogger Pro Podcast

We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday!

286: Build Your Team – How to Write an Eye-Catching Job Listing and Hire the Right People with Emily Perron

Alexa @ FBP
by Alexa @ FBP on Jan 5, 2021 in
An image of people in an office and the title of Emily Perron's episode on the Food Blogger Pro Podcast, 'Build Your Team.'

Welcome to episode 286 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Emily Perron about hiring freelance help.

One of the inevitable truths of running and growing your own business is that you’ll need to hire some help at some point.

But how do you make sure that your job listing is as eye-catching and descriptive as it can be? How do you ask the right questions in an interview? How do you make sure you’re hiring the right person for the job?

That’s what Emily is here to talk about today! In this episode, we dive deep into the world of hiring freelancers, from figuring out when it’s time to hire to all of the boxes you should check throughout the hiring process.

Keep Reading

285: FBP Rewind – Feeling Stuck – What To Do When You Feel Like You’ve Done Everything with Bjork Ostrom

Alexa @ FBP
by Alexa @ FBP on Dec 29, 2020 in
An image of a cassette tape and the title of the 285th episode on the Food Blogger Pro Podcast, 'FBP Rewind.'

Welcome to episode 285 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to an episode we shared earlier this year about what to do when you feel like you’ve done everything.

I’m sure there has been a time in all of our blogging journeys where we feel like we’re doing everything we can, yet the traffic, income, subscriber, and/or follower numbers just aren’t moving.

So what do you do then? What do you do when you feel like you’ve done everything you can?

That’s what this episode is all about. Bjork will offer some high-level advice and specific strategies that you can implement when you’re feeling stuck.

Keep Reading

284: FBP Rewind – Income – Making More Money Without Doing More Work with Bjork Ostrom

Alexa @ FBP
by Alexa @ FBP on Dec 22, 2020 in
An image of a cassette tape and the title of the 284th episode on the Food Blogger Pro Podcast, 'FBP Rewind.'

Welcome to episode 284 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to an episode that will help you optimize your income and make more money from blogging.

Welcome to our first FBP Rewind episode in this two-part series! Today, we’re rewinding back to a solo episode with Bjork where he talks about the ways you can maximize your blogging income.

Between implementing smarter ways you can track your income to understanding different tax laws, this episode will help you implement some helpful money-making strategies in the new year. This episode is a great reminder that small tweaks in your day-to-day can help your business get to the next level.

Keep Reading

283: Looking Forward – How to Make 2021 a TinyBit Better with Bjork Ostrom

Alexa @ FBP
by Alexa @ FBP on Dec 15, 2020 in
An image of binoculars and the title of Bjork Ostrom's episode on the Food Blogger Pro Podcast, 'Looking Forward.'

Welcome to episode 283 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about five different ways that you can try to make 2021 better than this year.

We’re all probably hoping that 2021 is a lot better than 2020 has been, and in today’s episode, Bjork is covering five different ways that you can try and make that happen.

From partnering with others to leaning into processes to help guide decisions, we’re hoping that you can tuck some of these ideas into your back pocket and pull them out as you strive towards personal and business growth in the new year.

Keep Reading

282: 9 Things – Helpful, Impactful Takeaways from This Year with Bjork Ostrom

Alexa @ FBP
by Alexa @ FBP on Dec 8, 2020 in
An image of a number pad and the title of Bjork Ostrom's episode on the Food Blogger Pro Podcast, '9 Things.'

Welcome to episode 282 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about some of the positive takeaways he has from 2020.

This year has been a bit of a doozy, hasn’t it? Even with it being an eventful year, we still have some positive takeaways that we’re planning on bringing into 2021 (and beyond).

And that’s what this episode is all about! In this solo-episode, Bjork shares nine of the most helpful and impactful takeaways from the year, ranging from personal development to business growth to mental health and beyond.

We’d love to hear your most impactful takeaways from this year in the comments section below, too!

Keep Reading

281: The Business of Food Photography – Building a Food Photography Career with Christina Peters

Alexa @ FBP
by Alexa @ FBP on Dec 1, 2020 in
An image of a camera and food on a table and the title of Christina Peter's episode on the Food Blogger Pro Podcast, 'The Business fo Food Photography.'

Welcome to episode 281 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Christina Peters from Food Photography Blog about how she has built a career out of photographing food.

When you’re building your food photography career, you can face a lot of questions. Questions like:

  • What should my rate be?
  • How do I find clients?
  • What should a shoot look like?
  • How do I deliver top-notch service?

That’s what Christina is here to talk all about today! She has coordinated and prepped over 1000 food photography jobs over her career, and she’s here on the podcast to talk all about her strategies and tips that will help you build and grow your own food photography business.

Keep Reading

280: A New Recipe Experience – Getting Started with SideChef with Sandie Markle

Alexa @ FBP
by Alexa @ FBP on Nov 24, 2020 in ,
An image of cup of coffee on a desk and the title of Sandie Markle's episode on the Food Blogger Pro Podcast, 'A New Recipe Experience.'

Welcome to episode 280 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sandie Markle from SideChef about how their platform helps foodies and creators.

Let’s talk about SideChef, a platform that’s aimed at making the cooking experience easier. With a custom app, tailored cooking experiences, and dynamic recipe guidance, SideChef wants to make the whole cooking journey easier for its users.

Sandie Markle, SideChef’s Director of Content Partnerships, will share how SideChef helps their users with meal planning, grocery delivery, and smart kitchen connectivity, as well as how bloggers, content creators, and influencers can get involved with their Micro-Influencer Program.

It’s a really cool platform, and we’re excited to help you learn more about it in today’s episode!

Keep Reading

279: Financial Independence – How to Be Efficient with Your Money with Anna Rider

Alexa @ FBP
by Alexa @ FBP on Nov 17, 2020 in , ,
An image of a notebook and a computer on a desk and the title of Anna Rider's episode on the Food Blogger Pro Podcast, 'Financial Independence.'

Welcome to episode 279 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Anna Rider from Garlic Delight about financial independence and retiring early.

This is a different kind of episode for us, but it’s about a topic that affects us all as creators, bloggers, and side hustlers: business and personal finances.

How do you manage your spending? Do you understand the value of the business and personal purchases you’re making? Can you calculate the expected value of a blog post?

Not only are you looking to maximize the return on the money you spend on your business, but you’re also probably working to save money for long-term goals. Understanding your finances is a crucial step as you’re working towards financial independence and retirement.

If you’ve ever wanted to learn more about budgeting, tracking your spending, and understanding the impact of the money you spend, this episode with Anna is for you!

Keep Reading

278: Lessons from a Veteran Food Blogger – How to Overcome a 60% Dip in Traffic with Carrie Forrest

Alexa @ FBP
by Alexa @ FBP on Nov 10, 2020 in , ,
An image of an office and the title of Carrie Forrest's episode on the Food Blogger Pro Podcast, 'Lessons from a Veteran Food Blogger.'

Welcome to episode 278 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Carrie Forrest about some of the SEO enhancement she has made to her blog this year.

Do you know which of your posts are performing the best? Do you know which ones aren’t getting any search traffic?

That’s what Carrie is back on the podcast to talk about today!

Carrie has been blogging for over 10 years, and in that time, she has published a lot of content. But not all content performs equally.

As the result of an SEO audit after she experienced a large dip in traffic, Carrie decided to refresh and delete nearly 2/3 of the content on her site. Through that process of learning about the health of her site as a whole, Carrie now better understands how her content performs and how her content supports the mission of her blog.

Keep Reading

277: Care For Yourself – Mental Health for Entrepreneurs with Sherry Walling

Alexa @ FBP
by Alexa @ FBP on Nov 3, 2020 in
An image of a drop of water and the title of the 277th episode on the Food Blogger Pro Podcast, 'Care for Yourself.'

Welcome to episode 277 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sherry Walling from Zen Founder about how entrepreneurs can care for their mental wellbeing.

The focus of today’s episode is mental health for entrepreneurs – why it’s so important, practices that support positive mental health, and how to make lasting behavioral changes.

Bjork interviews Zen Founder co-founder Sherry Walling in this episode, and she draws on her background as a clinical psychologist who has experience supporting high achieving people with high-intensity jobs to help entrepreneurs support their mental health and emotions.

Your mental health is important, it matters, and it’s okay and necessary to take the time to care for yourself.

This episode will give you some ideas and strategies to care for your mental health through your entrepreneurial journey.

Keep Reading