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The Food Blogger Pro Podcast

We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday!

366: How Rob and Jen Morris Teach Home Bakers How to Start a Successful Bakery Business

Leslie Jeon
by Leslie Jeon on Jul 19, 2022 in
Baked goods in a bakery and the title of Rob and Jen Morris' episode on the Food Blogger Pro Podcast, 'Start a Successful Bakery Business.'

Welcome to episode 366 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Rob and Jen Morris about how they teach home bakers how to start a bakery business.

We’re really excited to welcome Rob and Jen back to the podcast after three years!

When they last came on the show, Jen and Rob were running their bakery, Cupcakeology, but since then, they have closed up shop and started sharing their expertise as baking business coaches.

Through their Start Small Win Big Academy, they teach home bakers how to start a profitable and successful bakery business — just like they did! You’ll hear why they decided to make this switch, how they’re grown their new business, what success their students have had, and more.

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365: How to Find Your Zone of Genius and Hire the Right People with Emily Perron

Leslie Jeon
by Leslie Jeon on Jul 12, 2022 in
People typing on laptops and the title of Emily Perron's episode on the Food Blogger Pro Podcast, 'Hiring the Right People.'

Welcome to episode 365 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Emily Perron about the Zone of Genius and hiring.

Have you ever heard of the Zone of Genius?

When working in this zone, you capitalize on your innate abilities and interests to do work that truly fulfills you. And a great way to do this is by delegating tasks and building a team!

In this episode, Emily explains how to find your Zone of Genius, how to decide what to outsource first, how to write a compelling job list, and more.

If you’ve been thinking about hiring out some tasks and potentially growing your team, you won’t want to miss this episode!

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364: Self-Publishing a Cookbook as an Online Food Creator with Chelsea Cole

Leslie Jeon
by Leslie Jeon on Jul 5, 2022 in , ,
An image of a bookshelf and the title of Chelsea Cole's episode on the Food Blogger Pro Podcast, 'Self-Publishing a Cookbook.'

Welcome to episode 364 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chelsea Cole from A Duck’s Oven about self-publishing a cookbook.

We’re so excited to welcome Chelsea back to the podcast after three years!

When we last chatted with Chelsea, she had just self-published her first cookbook, and since then, she’s been busy: she has become a full-time blogger and self-published another cookbook.

And in this episode, she’s sharing everything she has learned when it comes to planning, writing, designing, self-publishing, and marketing your own cookbook. If you’ve ever dreamed of writing a cookbook one day, you won’t want to miss this episode!

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363: What Bloggers Need to Know About Google Analytics 4 with Alison Bechdol

Leslie Jeon
by Leslie Jeon on Jun 28, 2022 in
Hands typing on a laptop and the title of Alison Bechdol's episode on the Food Blogger Pro Podcast, 'Google Analytics 4.'

Welcome to episode 363 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Alison Bechdol, our Google Analytics Expert, about Google Analytics 4 and how it will affect bloggers.

If you haven’t heard, Google will be sunsetting Universal Analytics in July 2023, and it’s being replaced by Google Analytics 4.

But what does that mean for bloggers? At what point should we make the switch to GA4? And what do we need to do to actually make that transition?

That’s what we’re chatting about in this episode with Alison, our FBP Google Analytics Expert! She’s sharing how GA4 differs from Universal Analytics, when bloggers should make the switch, how to correctly install GA4, and more.

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362: How to Increase Your Organic Traffic with Keyword Research with Aleka Shunk

Leslie Jeon
by Leslie Jeon on Jun 21, 2022 in ,
Hands typing on a laptop and the title of Aleka Shunk's episode on the Food Blogger Pro Podcast, 'Keyword Research.'

Welcome to episode 362 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Aleka Shunk from Cooking With Keywords about how to increase your organic traffic through keyword research.

Today, we’re really excited to be chatting all about keyword research with Aleka Shunk, the creator of Cooking With Keywords!

Since launching her course, Aleka has taught over 900 students about the ins and outs of keyword research, and she’s sharing her best tips to develop a strong keyword research strategy in this episode.

You’ll learn what keywords and modifiers are, how to get started with keyword research, what tools you should use, and more. Whether you’re just diving into keyword research for the first time or you’re a seasoned pro, we know you’ll have so many takeaways from this conversation. Enjoy!

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361: Earning $2,500 in One Day and Traveling Full-Time as a Food Blogger with Eric Samuelson

Leslie Jeon
by Leslie Jeon on Jun 14, 2022 in ,
Coffee cup, journal, and laptop, and the title of Eric Samuelson's episode on the Food Blogger Pro Podcast, 'Earning $2,500 in One Day.'

Welcome to episode 361 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Eric Samuelson from Eat Like No One Else about how he monetizes his site and travels full-time with his family as a food blogger.

Can you imagine growing your food blog while also traveling full-time? Well, that’s what Eric does!

He runs the food blog Eat Like No One Else, and in this episode, you’ll hear how his blog has opened the door to so many new opportunities in his life, from traveling the country full-time with his family to earning $2,500 in ad revenue in a single day.

Eric’s story is so incredible, and no matter where you are in your blogging journey, we know you’ll have so many great takeaways from this conversation!

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360: How Eden Westbrook Shifted Her Mindset and Became a Full-Time Food Blogger

Leslie Jeon
by Leslie Jeon on Jun 7, 2022 in
Person with a smiling emoji balloon head the title of Eden Westbrook's episode on the Food Blogger Pro Podcast, 'Shifting Your Mindset.'

Welcome to episode 360 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Eden Westbrook from Sweet Tea and Thyme about how she shifted her mindset and became a full-time food blogger.

Today, we’re really excited to share this great conversation with Eden! She’s the recipe developer, photographer, and writer behind the blog, Sweet Tea and Thyme.

From joining the military to attending culinary school and working in the restaurant industry, Eden has had quite the journey, and she’s sharing it all in this episode.

You’ll hear why she decided to start her blog, where she found the motivation and drive to work towards her blogging goals, how she decided what kind of content to share with her readers, and more.

This is such an encouraging interview, and we know you’ll love hearing Eden’s story. Enjoy!

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359: 5 Mistakes Food Creators Make with Email Marketing with Amy Katz

Leslie Jeon
by Leslie Jeon on May 31, 2022 in
Email icon on a phone the title of Amy Katz's episode on the Food Blogger Pro Podcast, 'Email Marketing Mistakes.'

Welcome to episode 359 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Amy Katz from Veggies Save The Day about mistakes food creators make with email marketing.

As content creators, we’ve all heard about the importance of having an email list. But… how do we get readers to sign up for our list? And once they’ve subscribed, how do we entice them to actually open our emails?

Amy is here on the podcast to discuss it all!

In today’s episode, she’s sharing five common mistakes that food creators make when it comes to email marketing. You’ll also hear what her current email marketing strategy looks like and how she consistently has a 45–50% open rate for her emails.

It’s an inspiring conversation that shows just how powerful an email list can be. We hope you enjoy it!

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358: How Anela Malik Grew a Successful Subscription-Based Membership Community

Leslie Jeon
by Leslie Jeon on May 24, 2022 in ,
A person using a laptop and the title of Anela Malik's episode on the Food Blogger Pro Podcast, 'Growing a Subscription Community.'

Welcome to episode 358 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Anela Malik from Feed The Malik and Magic at the Margins about how she built a subscription-based membership community.

We’re really excited to share this episode with Anela Malik with you today! In addition to her blog Feed The Malik, Anela also runs Magic at the Margins, a subscription-based membership community. And unlike most content creators, her subscription community is actually her primary focus for revenue.

In this episode, she shares why she decided to launch her own subscription community, how she structures her pricing, how she promotes her community on social media, and more.

It’s a really inspiring interview that will encourage you to explore all the unique ways you can earn money as a creator!

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357: How Content Batching Helped Amanda Scarlati Go From 7,500 to 65k Pageviews in One Year

Leslie Jeon
by Leslie Jeon on May 17, 2022 in ,
A person using the computer and the title of Amanda Scarlati's episode on the Food Blogger Pro Podcast, 'Content Batching.'

Welcome to episode 357 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Amanda Scarlati from Saporito Kitchen about how content batching helped grow her blog’s traffic.

From testing recipes to shooting photos to writing blog posts, a lot of work goes into running a food blog. So how can we stay on top of everything that needs to get done each week?

Enter: content batching! Instead of jumping from one task to another, try grouping similar tasks in one work period to stay focused and even increase your productivity.

In this episode, you’ll hear how Amanda started batching her content, how she plans out her blog posts for the upcoming quarter, and how content batching has dramatically increased her blog’s traffic.

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