Monetizing an Online Food Business Podcasts

358: How Anela Malik Grew a Successful Subscription-Based Membership Community

Leslie Jeon
by Leslie Jeon on May 24, 2022 in ,
A person using a laptop and the title of Anela Malik's episode on the Food Blogger Pro Podcast, 'Growing a Subscription Community.'

Welcome to episode 358 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Anela Malik from Feed The Malik and Magic at the Margins about how she built a subscription-based membership community.

We’re really excited to share this episode with Anela Malik with you today! In addition to her blog Feed The Malik, Anela also runs Magic at the Margins, a subscription-based membership community. And unlike most content creators, her subscription community is actually her primary focus for revenue.

In this episode, she shares why she decided to launch her own subscription community, how she structures her pricing, how she promotes her community on social media, and more.

It’s a really inspiring interview that will encourage you to explore all the unique ways you can earn money as a creator!

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352: How to Optimize Your Ad Revenue with Paul Bannister and Courtney Kahn from AdThrive

Leslie Jeon
by Leslie Jeon on Apr 12, 2022 in ,
Lots of dollar sign necklaces and the title of Paul Bannister and Courtney Kahn's episode on the Food Blogger Pro Podcast, 'Optimize Your Ad Revenue.'

Welcome to episode 352 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Paul Bannister and Courtney Kahn from AdThrive about optimizing ad revenue.

Today, we’re really excited to be chatting about all things advertising with two members of the AdThrive team, Paul Bannister and Courtney Kahn!

Ads are one of the best ways to earn passive income from a blog, so it’s not surprising that many food bloggers place a lot of emphasis on increasing their ad revenue.

And in this episode, Paul and Courtney are sharing all their expert advice on just that topic: how to optimize your ads and increase your earnings. You’ll also hear what changes will be coming soon to the ad industry, how the ad industry works behind the scenes, and more.

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345: Building Long-Term Relationships with Brands – Running a Creative Production Agency with Alisha Cohen

Leslie Jeon
by Leslie Jeon on Feb 22, 2022 in , ,
An image of a person typing on a computer and the title of Alisha Cohen's episode on the Food Blogger Pro Podcast, 'Building Long-Term Relationships with Brands.'

Welcome to episode 345 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Alisha Cohen from LISH Creative about running a production agency and shooting content for brands.

As content creators, a great way to earn an income doing what we love is to partner with brands that we love. But how do we find those brands, and more importantly, how do we work with them on a long-term basis?

That’s what we’re chatting about today with Alisha Cohen!

Alisha is the founder of LISH Creative, a creative production agency that produces colorful, eye-catching photography, video, and stop motion for some of the world’s most distinguished brands.

In this episode, you’ll hear how she launched her business, what it’s like running a production agency, how expanding her social media presence has helped her book clients, and what some of her best tips are for nurturing long-term relationships with brands.

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343: Blogging with a Full-Time Job (Part Two) – How Focusing on SEO Led to $2,000 Monthly Earnings with Cree Carraway

Leslie Jeon
by Leslie Jeon on Feb 8, 2022 in , ,
An image of a notebook and a computer and the title of Cree Carraway's episode on the Food Blogger Pro Podcast, 'Blogging with a Full-Time Job (Part Two).'

Welcome to episode 343 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Cree Carraway from Cooking With Bliss in Part Two of our Blogging with a Full-Time Job series.

Welcome back to our Blogging with a Full-Time Job series! In this three-part series, we’re interviewing a few Food Blogger Pro members about what’s working (and what’s not) when it comes to balancing a full-time job with blogging.

And today, Bjork is chatting with Cree Carraway from Cooking With Bliss. From sharing content on her blog to working her full-time job to raising her family, Cree has a lot on her plate (both literally and figuratively!) all the time.

In this episode, you’ll hear how she strategically focused on SEO to increase her traffic and join an ad network, how she started doing keyword research, and what the impact of earning an income from her blog has been on her life.

It’s an inspiring conversation that will encourage you to reflect and make progress on your own goals. Enjoy!

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336: FBP Rewind – The Freedom of a Niche with Isabel Orozco-Moore

Leslie Jeon
by Leslie Jeon on Dec 21, 2021 in ,
An image of a cassette and the title of Isabel Orozco-Moore's episode on the Food Blogger Pro Podcast, 'FBP Rewind.'

Welcome to episode 336 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to our episode with Isabel Orozco-Moore from Isabel Eats where she talks about leaning into a niche, delegating tasks, and more.

It’s another FBP Rewind episode today, and we’re so excited to revisit our November 2019 interview with Isabel Orozco-Moore from Isabel Eats!

After blogging for a year, Isabel decided to completely rebrand her site and lean into sharing just Mexican recipes. By narrowing down her focus, she was able to strengthen her brand and solidify her content strategy.

But that’s not all that Isabel and Bjork cover in this episode! You’ll also hear how she made her first hire, how she decided what tasks to delegate, how she monetizes her blog, and more.

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335: Baking for Business – How Amanda Schonberg Helps Home Bakers Start, Grow, and Scale Their Baking Businesses

Leslie Jeon
by Leslie Jeon on Dec 14, 2021 in ,
An image of ingredients for baking and the title of Amanda Schonberg's episode on the Food Blogger Pro Podcast, 'Baking for Business.'

Welcome to episode 335 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Amanda Schonberg about how to build a successful baking business.

As food creators, when we think about earning an income doing what we love, we oftentimes focus on areas like affiliate marketing, sponsored content, and ads. But what about earning money actually selling the food that we’re creating?

That’s what we’re chatting about with Amanda Schonberg today! She runs Chef Schonberg’s Sweets, a licensed e-commerce bakery, as well as Baking for Business, an online platform that teaches home bakers how to build their brands and confidently sell their baked goods.

In this episode, you’ll hear how she got her own baking business off the ground, what she teaches her students at Baking for Business, and what her best advice is for those looking to enter into this space. It’s a jam-packed, inspiring episode, and we really hope you enjoy it!

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334: Crafting the Perfect Pitch – How to Build and Nurture Strong Relationships with Brands with Chandice Probst

Leslie Jeon
by Leslie Jeon on Dec 7, 2021 in ,
An image of hands gesturing in front of a laptop and the title of Chandice Probst's episode on the Food Blogger Pro Podcast, 'Crafting the Perfect Pitch.'

Welcome to episode 334 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chandice Probst about how to craft the perfect pitch when reaching out to brands.

While Chandice runs the popular food and entertaining blog This Vivacious Life, she’s also the Sponsor Director for Tastemaker Conference. And that means that she has learned a lot about pitching to brands and getting sponsorship opportunities over the years!

Today on the podcast, she’s sharing all her tips and tricks for food bloggers looking to create the perfect pitch. From focusing on mindset and building confidence in yourself to writing enticing emails that brands won’t be able to resist, this episode will give you all the information you need to confidently reach out to brands.

It’s a thought-provoking conversation that will leave you feeling inspired and motivated to reflect on your own pitching strategy. Enjoy!

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332: Featured Podcast – Strategically Monetizing Your Food Blog with Bjork on the Eat, Capture, Share Podcast

Leslie Jeon
by Leslie Jeon on Nov 23, 2021 in , ,
An audio control panel and the title of Bjork Ostrom's featured episode on the Food Blogger Pro Podcast, 'Featured Podcast.'

Welcome to episode 332 of The Food Blogger Pro Podcast! This week on the podcast, we’re sharing Bjork’s episode from the Eat, Capture, Share podcast with Kimberly Espinel.

In today’s episode, we’re switching things up because it’s actually Bjork in the interview seat! We’re really excited to be featuring an episode of the Eat, Capture, Share Podcast.

Kimberly recently interviewed Bjork about his journey to becoming a successful entrepreneur and online business owner. You’ll hear what the first streams of revenue were for Pinch of Yum, Bjork’s advice for those wanting to make a living through food blogging, and why he believes in the idea of 1% infinity.

It’s a really inspiring conversation, and we know you’ll enjoy hearing more about Bjork’s story. We hope you enjoy this featured podcast episode!

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328: Hosting Events – How Liz Della Croce Plans and Runs Successful Food Blogger Retreats

Leslie Jeon
by Leslie Jeon on Oct 26, 2021 in ,
An overhead shot of a suitcase, camera, and a hat and the title of Liz Della Croce's episode on the Food Blogger Pro Podcast, 'Hosting Events.'

Welcome to episode 328 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Liz Della Croce from The Lemon Bowl about how she plans and runs food blogger retreats.

When it comes to earning money as food creators, we usually think of the classic revenue streams like ads and sponsored content. But what about hosting events? That’s what we’re focusing on today!

In this episode, Bjork chats with Liz about how she runs events and food blogger retreats in addition to her own food blog. You’ll hear how she plans her events based on the desires of her attendees, how she gets brands involved with retreats, how she plans out her attendee lists, and more.

It’s a fantastic interview that will inspire you to think about how you can diversify your income streams and capitalize on your own strengths to grow your business. Enjoy!

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324: Building Strong Partnerships – How Bob’s Red Mill Works with Content Creators on Sponsored Content

Leslie Jeon
by Leslie Jeon on Sep 28, 2021 in
An image of a person typing on a laptop and the title of Cassidy Stockton's episode on the Food Blogger Pro Podcast, 'Building Strong Partnerships.'

Welcome to episode 324 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Cassidy Stockton about how Bob’s Red Mill works with content creators on sponsored content.

When we chat about sponsored content here on the podcast, we usually talk to creators and publishers about how they secure partnerships with brands. But today, we’re flipping the script and hearing things directly from a brand’s perspective!

In this episode, Bjork interviews Cassidy Stockton, the Senior Content Marketing Manager at Bob’s Red Mill, about how her team works with content creators, what she wishes creators knew about working with brands, and more.

If you’ve ever wanted to learn more about how to reach out to brands, how to negotiate your rates, or how to secure ongoing brand partnerships, this episode with Cassidy is for you!

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