Food Blogger Stories Podcasts

392: How Pinch of Yum’s 1.1 Million Follower Instagram Account Got Hacked (and Recovered!)

Leslie Jeon
by Leslie Jeon on Jan 17, 2023 in ,
A phone opened to the Instagram login page and the title of Bjork Ostrom's episode on the Food Blogger Pro Podcast, 'Hacked Instagram Account.'

Welcome to episode 392 of The Food Blogger Pro Podcast! This week on the podcast, Bjork explains how the Pinch of Yum Instagram account got hacked and eventually recovered.

Last month, Bjork and Lindsay went through something we all fear as content creators: they completely lost access to the Pinch of Yum Instagram account after Lindsay’s Facebook account got hacked. Talk about a scary situation!

They were eventually able to get the accounts recovered, but they went through a few very stressful days trying to get everything sorted out. In this episode, Bjork shares the entire story of how this happened, how they were able to recover the accounts, and what measures they’re taking to prevent this from happening in the future.

Last but not least, Bjork also provides some tips for how you can secure your own social media accounts to hopefully avoid a situation like this.

Keep Reading

390: Overcoming Burnout and Building a Successful Career as a Food Creator with Karishma Pradhan

Leslie Jeon
by Leslie Jeon on Jan 3, 2023 in ,
Flames burning and the title of Karishma Pradhan's episode on the Food Blogger Pro Podcast, 'Overcoming Burnout.'

Welcome to episode 390 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Karishma Pradhan from Home Cooking Collective about how she overcame burnout and built a successful career as a food creator.

Today, we’re really excited to share this conversation with Karishma Pradhan! She runs the site Home Cooking Collective, and she has a really unique story to share about how she became a full-time food creator.

In this episode, you’ll hear what her career used to look like as a data analyst, why she transitioned to working for herself, how she overcame feelings of burnout, and how she earns an income now by sharing food content online.

It’s a really inspiring interview that emphasizes the importance of finding work that serves you and empowers your physical and mental health. We hope you enjoy it!

Keep Reading

384: How Toni Okamoto Runs Two Food Blogs and Grew Her Email List to Over 80,000 Subscribers

Leslie Jeon
by Leslie Jeon on Nov 22, 2022 in ,
Hands placing a bowl of figs on a cutting board and the title of Toni Okamoto's episode on the Food Blogger Pro Podcast, 'Running Two Food Blogs.'

Welcome to episode 384 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Toni Okamoto from Plant-Based on a Budget about how she runs her two food blogs and how she’s grown her email list to over 80,000 subscribers.

Today, we’re really excited to share this conversation with Toni Okamoto! She’s the creator behind not one, but two, successful food blogs: Plant-Based on a Budget and Food Sharing Vegan.

In this episode, you’ll hear what she’s done to get both blogs accepted into Mediavine, why she decided to expand her team, how she’s grown her email list to over 80,000 subscribers, and more.

Toni’s passion for her work shines through in this interview, and we know you’ll have so many takeaways after learning her story and content creation strategy!

Keep Reading

379: 5 Tips for Growing Your Blog with a Full-Time Job with Shweta Garg

Leslie Jeon
by Leslie Jeon on Oct 18, 2022 in ,
A woman typing on a laptop and the title of Shweta Garg's episode on the Food Blogger Pro Podcast, 'Growing Your Blog with a Full-Time Job.'

Welcome to episode 379 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Shweta Garg from Masala & Chai about how she’s grown her blog while working a full-time job.

Are you growing your blog while also working a full-time job? Do you struggle to find enough hours in the day to get everything done? If so, you’re not alone!

Today, we’re chatting with Shweta, the blogger behind the site Masala and Chai. Since launching her blog, she has been growing it while also working a full-time job, and she’s been very strategic in maximizing her time and resources to grow and monetize her site.

In this episode, you’ll hear her five best tips for growing your blog while also working a full-time job, as well as what she’s done to earn $9,000 in one month from her blog. We hope you enjoy hearing Shweta’s story and advice in this episode!

Keep Reading

378: Monetizing as a Food Creator Through Digital Products, Cookbooks, and Ads with Tessa Arias

Leslie Jeon
by Leslie Jeon on Oct 11, 2022 in ,
Camera in front of a laptop and the title of Tessa Arias' episode on the Food Blogger Pro Podcast, 'Monetizing as a Food Creator.'

Welcome to episode 378 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Tessa Arias from Handle the Heat about the unique ways she monetizes her business as a food creator.

Today, we’re really excited to share this conversation with Tessa! She’s a professionally trained chef, cookbook author, and blogger behind the site Handle the Heat and a big proponent of diversifying your income streams as a food creator.

In this episode, you’ll hear how she sells both physical and digital products on her blog, her best tips for those who want to start selling digital products like courses, why she doesn’t want to rely entirely on ad revenue, and more.

Tessa’s story is so inspiring, and she offers some really insightful advice for other food creators in this conversation. If you’ve been looking for some unique ways to monetize your business, you won’t want to miss this episode!

Keep Reading

375: From Blogger to Cookbook Author (Part Two) – Preserving Family Recipes Through Cookbooks with Yvette Marquez-Sharpnack

Leslie Jeon
by Leslie Jeon on Sep 20, 2022 in , ,
Two people holding hands and the title of Yvette Marquez-Sharpnack's episode on the Food Blogger Pro Podcast, 'From Blogger to Cookbook Author (Part 2).'

Welcome to episode 375 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Yvette Marquez-Sharpnack from Muy Bueno in Part Two of our From Blogger to Cookbook Author series.

Welcome back to our From Blogger to Cookbook Author series! In this two-part series, we’re interviewing a few bloggers who have landed cookbook deals to learn more about how the cookbook writing process works.

And in this final installment of this series, we’re chatting with Yvette Marquez-Sharpnack! In addition to running her blog, Muy Bueno, she has also written two cookbooks, and she’s currently working on a third. Suffice it to say she knows a thing or two about the cookbook process!

In this episode, you’ll hear how she wrote her cookbook proposals, what it was like writing a cookbook with a co-author, and her best tips for creators who want to write a cookbook one day. We hope you enjoy this episode!

Keep Reading

374: From Blogger to Cookbook Author – How Adrianna Adarme Sold 110,000 Copies of Her Cookbook

Leslie Jeon
by Leslie Jeon on Sep 13, 2022 in , ,
A person reading a cookbook and the title of Adrianna Adarme's episode on the Food Blogger Pro Podcast, 'From Blogger to Cookbook Author (Part 1).'

Welcome to episode 374 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Adrianna Adarme from A Cozy Kitchen in Part One of our From Blogger to Cookbook Author series.

We’re excited to officially launch a two-part series called From Blogger to Cookbook Author! In this series, we’re interviewing a few bloggers who have landed cookbook deals to learn more about how the cookbook writing process works.

And today, we’re kicking things off with Adrianna Adarme! Since launching her blog in 2011, she has published two cookbooks, and her second cookbook has sold over 110,000 copies.

You’ll hear how she got both her cookbook deals, how much her advances were for her cookbooks, how royalties work, and more. If you’ve ever dreamed of writing a cookbook, we know you’ll have a lot of takeaways from this episode!

Keep Reading

372: How Elena Davis Went From 20k to 100k+ Monthly Pageviews and Got Accepted Into Mediavine

Leslie Jeon
by Leslie Jeon on Aug 30, 2022 in , ,
Woman using a laptop and the title of Elena Davis' episode on the Food Blogger Pro Podcast, 'From 20k to 100k+ Monthly Pageviews'

Welcome to episode 372 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Elena Davis from Cucina by Elena about how she grew her traffic and got accepted into Mediavine.

Today, we’re really excited to share this inspiring conversation with Elena! Since launching her blog in 2020, she has grown her traffic to over 100k monthly pageviews, gotten accepted into Mediavine, and become a full-time content creator.

Aside from that, Elena’s also sharing how she found unique ways to earn an income while waiting to get accepted into Mediavine, such as running in-person cooking classes and selling physical products.

No matter where you are in your blogging journey, we know that you’ll find Elena’s story and insights encouraging. We hope you enjoy this episode!

Keep Reading

371: Becoming Full-Time Entrepreneurs and Growing Multiple Businesses with Bjork & Lindsay on the Simple Pin Podcast

Leslie Jeon
by Leslie Jeon on Aug 23, 2022 in ,
Three plants and the title of Bjork and Lindsay Ostrom's episode on the Food Blogger Pro Podcast, 'Growing Multiple Businesses.'

Welcome to episode 371 of The Food Blogger Pro Podcast! This week on the podcast, we’re sharing Bjork and Lindsay’s episode from the Simple Pin Podcast with Kate Ahl.

Today’s episode is a bit unusual because Bjork and Lindsay are actually the ones being interviewed! We’re really excited to be featuring an episode of the Simple Pin Podcast.

Kate recently interviewed Bjork and Lindsay about their entrepreneurial journey, and we knew we wanted to share this inspiring conversation with our listeners. You’ll hear how they grew Pinch of Yum while working full-time jobs, what they’ve learned over the years as they’ve grown their various businesses, what they’ve found surprising about being entrepreneurs, and more.

If you’ve ever wanted to hear more about Bjork and Lindsay’s story, you won’t want to miss this episode!

Keep Reading

370: How Caitlin Shoemaker Became a Full-Time Food Creator with 778K Subscribers on YouTube

Leslie Jeon
by Leslie Jeon on Aug 16, 2022 in ,
A computer and microphone and the title of Caitlin Shoemaker's episode on the Food Blogger Pro Podcast, '778K YouTube Subscribers.'

Welcome to episode 370 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Caitlin Shoemaker about how she became a full-time food creator and grew her YouTube channel.

YouTube is a great place to share your food videos, and there’s undoubtedly a lot of opportunity on the platform for food creators. And it’s what we’re focusing on in today’s episode with Caitlin!

In this interview, she shares how she grew her YouTube channel to over 778k subscribers. You’ll hear how she got comfortable being on camera, how she earns money sharing videos on YouTube, what her current video strategy looks like, and more.

If you want to start creating YouTube videos, or maybe you already post on YouTube and want to take your channel to the next level, we think you’ll have a lot of takeaways from this conversation. Enjoy!

Keep Reading