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288: Email for Bloggers – Maximizing the Value of Your Email List with Allea Grummert

An image of a computer desk and the title of Allea Grummert's episode on the Food Blogger Pro Podcast, 'Email for Bloggers.'

Welcome to episode 288 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Allea Grummert about marketing your blog to your email list.

How would you describe your email marketing strategy?

Solid? Not quite? Not even close?

Regardless of how much time and effort you’ve spent building and maintaining your email list, this interview with Allea Grummert from Duett will help you grow, refine, and nurture the email subscribers you have for your blog. She talks about welcome sequences, segmentation, opt-ins, and more –– enjoy!

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287: Entrepreneurial Balance – An Honest Conversation about Life and Business with Russ and Natalie Monson

An image of a gymnast and the title of Russ and Natalie Monson's episode on the Food Blogger Pro Podcast, 'Entrepreneurial Balance.'

Welcome to episode 287 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Russ and Natalie Monson about building online businesses.

As entrepreneurs, business owners, and bloggers, we know that it’s sometimes tough to find balance between life and work.

That’s what we’re focusing on in this interview with Russ and Natalie Monson from Super Healthy Kids and Prepear. Throughout their time as entrepreneurs, they’ve grown a food blog, built an app, received funding for their business, and more.

In this episode, you’ll learn how they do it all while maintaining a healthy balance with their other responsibilities.

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286: Build Your Team – How to Write an Eye-Catching Job Listing and Hire the Right People with Emily Perron

An image of people in an office and the title of Emily Perron's episode on the Food Blogger Pro Podcast, 'Build Your Team.'

Welcome to episode 286 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Emily Perron about hiring freelance help.

One of the inevitable truths of running and growing your own business is that you’ll need to hire some help at some point.

But how do you make sure that your job listing is as eye-catching and descriptive as it can be? How do you ask the right questions in an interview? How do you make sure you’re hiring the right person for the job?

That’s what Emily is here to talk about today! In this episode, we dive deep into the world of hiring freelancers, from figuring out when it’s time to hire to all of the boxes you should check throughout the hiring process.

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283: Looking Forward – How to Make 2021 a TinyBit Better with Bjork Ostrom

An image of binoculars and the title of Bjork Ostrom's episode on the Food Blogger Pro Podcast, 'Looking Forward.'

Welcome to episode 283 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about five different ways that you can try to make 2021 better than this year.

We’re all probably hoping that 2021 is a lot better than 2020 has been, and in today’s episode, Bjork is covering five different ways that you can try and make that happen.

From partnering with others to leaning into processes to help guide decisions, we’re hoping that you can tuck some of these ideas into your back pocket and pull them out as you strive towards personal and business growth in the new year.

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282: 9 Things – Helpful, Impactful Takeaways from This Year with Bjork Ostrom

An image of a number pad and the title of Bjork Ostrom's episode on the Food Blogger Pro Podcast, '9 Things.'

Welcome to episode 282 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about some of the positive takeaways he has from 2020.

This year has been a bit of a doozy, hasn’t it? Even with it being an eventful year, we still have some positive takeaways that we’re planning on bringing into 2021 (and beyond).

And that’s what this episode is all about! In this solo-episode, Bjork shares nine of the most helpful and impactful takeaways from the year, ranging from personal development to business growth to mental health and beyond.

We’d love to hear your most impactful takeaways from this year in the comments section below, too!

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279: Financial Independence – How to Be Efficient with Your Money with Anna Rider

An image of a notebook and a computer on a desk and the title of Anna Rider's episode on the Food Blogger Pro Podcast, 'Financial Independence.'

Welcome to episode 279 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Anna Rider from Garlic Delight about financial independence and retiring early.

This is a different kind of episode for us, but it’s about a topic that affects us all as creators, bloggers, and side hustlers: business and personal finances.

How do you manage your spending? Do you understand the value of the business and personal purchases you’re making? Can you calculate the expected value of a blog post?

Not only are you looking to maximize the return on the money you spend on your business, but you’re also probably working to save money for long-term goals. Understanding your finances is a crucial step as you’re working towards financial independence and retirement.

If you’ve ever wanted to learn more about budgeting, tracking your spending, and understanding the impact of the money you spend, this episode with Anna is for you!

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277: Care For Yourself – Mental Health for Entrepreneurs with Sherry Walling

An image of a drop of water and the title of the 277th episode on the Food Blogger Pro Podcast, 'Care for Yourself.'

Welcome to episode 277 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sherry Walling from Zen Founder about how entrepreneurs can care for their mental wellbeing.

The focus of today’s episode is mental health for entrepreneurs – why it’s so important, practices that support positive mental health, and how to make lasting behavioral changes.

Bjork interviews Zen Founder co-founder Sherry Walling in this episode, and she draws on her background as a clinical psychologist who has experience supporting high achieving people with high-intensity jobs to help entrepreneurs support their mental health and emotions.

Your mental health is important, it matters, and it’s okay and necessary to take the time to care for yourself.

This episode will give you some ideas and strategies to care for your mental health through your entrepreneurial journey.

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276: Featured Podcast – Scaling Your Business & Providing Massive Value with Bjork on the Irie Lemon Podcast

An image of lemons and the title of 276th episode on the Food Blogger Pro Podcast, 'Featured Podcast.'

Welcome to episode 276 of The Food Blogger Pro Podcast! This week, we’re playing an episode from the Irie Lemon Podcast with Liz Della Croce and Vincent Mcintosh.

Today’s episode is a bit different from normal, and that’s because we’re featuring an episode of the Irie Lemon Podcast.

Liz and Vincent interviewed Bjork a few weeks ago about his unique journey from non-profit educator to food and tech CEO. You’ll hear stories of how Bjork and Lindsay formed their businesses, how Bjork stays inspired, and how he delegates and hires.

We hope you enjoy this featured podcast episode!

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274: Q&A – How Food Bloggers Can Make the Most Out of Q4

An image of question marks and the title of the 274th episode on the Food Blogger Pro Podcast, 'Q&A.'

Welcome to episode 274 of The Food Blogger Pro Podcast! This week on the podcast, we’re re-sharing a Q&A we held for our Food Blogger Pro members where Bjork and Pinch of Yum’s General Manager, Jenna, answer questions about preparing for Q4.

Q4 is made up of the last three months of the year (October, November, and December), and it’s a big deal for food bloggers.

Why? Because people are hungry for recipes! They want recipes for Halloween, Thanksgiving, the holidays. And when we’re not experiencing a pandemic, they want crowd-pleasing recipes and recipes they can make for their holiday parties and get-togethers.

Not only that, but advertising spend goes up during these three months. Sponsors are looking for bloggers and content creators who can create seasonal content, and display ad revenue goes up because traffic is up.

To help you prepare for Q4, today we’re sharing the Q&A we hosted with our Food Blogger Pro members last week! We have these live Q&As every single month for our Food Blogger Pro members. Sometimes we focus on a specific topic (like this one), and other times it’s an excuse to pick Bjork’s brain on any blogging topic under the sun. It’s so fun to connect, answer our members’ toughest questions, and have an hour to intentionally work on getting a tiny bit better.

We hope you enjoy this replay of our Q&A from October 2020!

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273: Protecting Your Content – Policies and Trademarks and Disclaimers…oh my! with Danielle Liss

An image of locks and the title of Danielle Liss' episode on the Food Blogger Pro Podcast, 'Protecting Your Content.'

Welcome to episode 273 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Danielle Liss from Businessese and LISS Legal about the ways that bloggers can protect their content.

You spend a lot of time creating content; how can you make sure that your content is actually protected?

That’s where things can get kind of…confusing. What can be copyrighted? What are DMCA takedown notices? Do you need a disclaimer? How often should you update your Terms of Service and Privacy Policy?

Danielle is here on the podcast to discuss it all!

You work hard to produce the content for your blog and brand – in today’s episode, you’ll learn how to make sure your work, your business, and your content are all protected.

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