Podcasts Archive

371: Becoming Full-Time Entrepreneurs and Growing Multiple Businesses with Bjork & Lindsay on the Simple Pin Podcast

by Leslie Jeon on Aug 23, 2022 in Food Blogger Stories, Running an Online Business

Three plants and the title of Bjork and Lindsay Ostrom's episode on the Food Blogger Pro Podcast, 'Growing Multiple Businesses.'

Welcome to episode 371 of The Food Blogger Pro Podcast! This week on the podcast, we’re sharing Bjork and Lindsay’s episode from the Simple Pin Podcast with Kate Ahl.

Today’s episode is a bit unusual because Bjork and Lindsay are actually the ones being interviewed! We’re really excited to be featuring an episode of the Simple Pin Podcast.

Kate recently interviewed Bjork and Lindsay about their entrepreneurial journey, and we knew we wanted to share this inspiring conversation with our listeners. You’ll hear how they grew Pinch of Yum while working full-time jobs, what they’ve learned over the years as they’ve grown their various businesses, what they’ve found surprising about being entrepreneurs, and more.

If you’ve ever wanted to hear more about Bjork and Lindsay’s story, you won’t want to miss this episode!

Keep Reading

370: How Caitlin Shoemaker Became a Full-Time Food Creator with 778K Subscribers on YouTube

by Leslie Jeon on Aug 16, 2022 in Food Blogger Stories, Recipe Videos

A computer and microphone and the title of Caitlin Shoemaker's episode on the Food Blogger Pro Podcast, '778K YouTube Subscribers.'

Welcome to episode 370 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Caitlin Shoemaker about how she became a full-time food creator and grew her YouTube channel.

YouTube is a great place to share your food videos, and there’s undoubtedly a lot of opportunity on the platform for food creators. And it’s what we’re focusing on in today’s episode with Caitlin!

In this interview, she shares how she grew her YouTube channel to over 778k subscribers. You’ll hear how she got comfortable being on camera, how she earns money sharing videos on YouTube, what her current video strategy looks like, and more.

If you want to start creating YouTube videos, or maybe you already post on YouTube and want to take your channel to the next level, we think you’ll have a lot of takeaways from this conversation. Enjoy!

Keep Reading

369: Developing Your Voice and Connecting With Your Readers When Writing with Jessica Holmes

by Leslie Jeon on Aug 9, 2022 in Food Writing

A person writing in a journal and the title of Jessica Holmes' episode on the Food Blogger Pro Podcast, 'Developing Your Voice.'

Welcome to episode 369 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jessica Holmes about how to develop your voice and connect with your readers through your writing.

From recipe testing to sharing content on social media, so much goes into being a food blogger. But without a doubt, one of the most important skills to focus on as a blogger is your writing, and that’s what we’re chatting about today with Jess!

Before becoming a full-time blogger, Jess worked as a copywriter, and she’s sharing all of her best writing advice in this episode. You’ll hear her tips on how to develop your voice as a writer, how to share your personality while also writing for SEO, and more.

If you’re looking to level up your writing and connect with your readers on a deeper level, you won’t want to miss this episode!

Keep Reading

368: Becoming a TV Personality and Growing a Food and Lifestyle Brand with Rosalynn Daniels

by Leslie Jeon on Aug 2, 2022 in Food Blogger Stories, Monetizing an Online Food Business

Welcome to episode 368 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Rosalynn Daniels about how she grew her brand and became a TV personality.

Have you ever wanted to share your recipes on TV… but you’re not sure how to actually book TV appearances as a content creator?

That’s what we’re chatting about in this episode with Rosalynn! She’s a lifestyle personality, content creator, and photographer, and in addition to running her blog, she has been featured on national television networks.

You’ll hear how she broke into this industry, how she works with brands while appearing on TV, how she determines her rates for her TV appearances, and more.

Keep Reading

367: Brainstorming Content Ideas with Ranking Potential and Writing Great Blog Posts with Ashley Segura

by Leslie Jeon on Jul 26, 2022 in Food Blog SEO, Food Writing

Hand typing on a laptop and the title of Ashley Segura's episode on the Food Blogger Pro Podcast, 'Writing Great Blog Posts.'

Welcome to episode 367 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ashley Segura from TopHatContent about brainstorming content ideas and writing great blog posts.

As bloggers, our goal is to create content that our readers find valuable. But even more, we want to create content that people are actually searching for. And that’s what we’re chatting about today with Ashley from TopHatRank and TopHatContent!

She’s an expert when it comes to content marketing, and she’s sharing some of her best advice for creators in this episode — everything from how to come up with great content ideas to what an ideal blog post structure looks like.

It’s a really great interview, and we know you’ll have so many takeaways to apply to your own content strategy after listening. We hope you enjoy it!

Keep Reading

366: How Rob and Jen Morris Teach Home Bakers How to Start a Successful Bakery Business

by Leslie Jeon on Jul 19, 2022 in Running an Online Business

Baked goods in a bakery and the title of Rob and Jen Morris' episode on the Food Blogger Pro Podcast, 'Start a Successful Bakery Business.'

Welcome to episode 366 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Rob and Jen Morris about how they teach home bakers how to start a bakery business.

We’re really excited to welcome Rob and Jen back to the podcast after three years!

When they last came on the show, Jen and Rob were running their bakery, Cupcakeology, but since then, they have closed up shop and started sharing their expertise as baking business coaches.

Through their Start Small Win Big Academy, they teach home bakers how to start a profitable and successful bakery business — just like they did! You’ll hear why they decided to make this switch, how they’re grown their new business, what success their students have had, and more.

Keep Reading

365: How to Find Your Zone of Genius and Hire the Right People with Emily Perron

by Leslie Jeon on Jul 12, 2022 in Running an Online Business

People typing on laptops and the title of Emily Perron's episode on the Food Blogger Pro Podcast, 'Hiring the Right People.'

Welcome to episode 365 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Emily Perron about the Zone of Genius and hiring.

Have you ever heard of the Zone of Genius?

When working in this zone, you capitalize on your innate abilities and interests to do work that truly fulfills you. And a great way to do this is by delegating tasks and building a team!

In this episode, Emily explains how to find your Zone of Genius, how to decide what to outsource first, how to write a compelling job list, and more.

If you’ve been thinking about hiring out some tasks and potentially growing your team, you won’t want to miss this episode!

Keep Reading

364: Self-Publishing a Cookbook as an Online Food Creator with Chelsea Cole

by Leslie Jeon on Jul 5, 2022 in Food Blogger Stories, Food Writing, Monetizing an Online Food Business

An image of a bookshelf and the title of Chelsea Cole's episode on the Food Blogger Pro Podcast, 'Self-Publishing a Cookbook.'

Welcome to episode 364 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chelsea Cole from A Duck’s Oven about self-publishing a cookbook.

We’re so excited to welcome Chelsea back to the podcast after three years!

When we last chatted with Chelsea, she had just self-published her first cookbook, and since then, she’s been busy: she has become a full-time blogger and self-published another cookbook.

And in this episode, she’s sharing everything she has learned when it comes to planning, writing, designing, self-publishing, and marketing your own cookbook. If you’ve ever dreamed of writing a cookbook one day, you won’t want to miss this episode!

Keep Reading

363: What Bloggers Need to Know About Google Analytics 4 with Alison Bechdol

by Leslie Jeon on Jun 28, 2022 in Tech Tips for Food Bloggers

Hands typing on a laptop and the title of Alison Bechdol's episode on the Food Blogger Pro Podcast, 'Google Analytics 4.'

Welcome to episode 363 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Alison Bechdol, our Google Analytics Expert, about Google Analytics 4 and how it will affect bloggers.

If you haven’t heard, Google will be sunsetting Universal Analytics in July 2023, and it’s being replaced by Google Analytics 4.

But what does that mean for bloggers? At what point should we make the switch to GA4? And what do we need to do to actually make that transition?

That’s what we’re chatting about in this episode with Alison, our FBP Google Analytics Expert! She’s sharing how GA4 differs from Universal Analytics, when bloggers should make the switch, how to correctly install GA4, and more.

Keep Reading

362: How to Increase Your Organic Traffic with Keyword Research with Aleka Shunk

by Leslie Jeon on Jun 21, 2022 in Building Traffic and Growing Your Audience, Food Blog SEO

Hands typing on a laptop and the title of Aleka Shunk's episode on the Food Blogger Pro Podcast, 'Keyword Research.'

Welcome to episode 362 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Aleka Shunk from Cooking With Keywords about how to increase your organic traffic through keyword research.

Today, we’re really excited to be chatting all about keyword research with Aleka Shunk, the creator of Cooking With Keywords!

Since launching her course, Aleka has taught over 900 students about the ins and outs of keyword research, and she’s sharing her best tips to develop a strong keyword research strategy in this episode.

You’ll learn what keywords and modifiers are, how to get started with keyword research, what tools you should use, and more. Whether you’re just diving into keyword research for the first time or you’re a seasoned pro, we know you’ll have so many takeaways from this conversation. Enjoy!

Keep Reading