080: Biz Planning for the Long Haul from Kirsten Oliphant


by Raquel on Jan 10, 2017 in Podcast

What it means to practice 1% infinity, how business investment priorities change over time, and why perfecting the small things can hinder progress.

Welcome to episode 80 of the Food Blogger Pro podcast. This week, Kirsten Oliphant interview Bjork about practicing 1%∞ through the different phases of business.

As many of you may have heard, Bjork and Lindsay recently suffered a loss, which you can read a bit more about on Pinch of Yum here.

While Bjork takes some time off to grieve their loss and to celebrate Afton’s short life, we’re bringing in a couple interviews that Bjork did with other podcasters.

This week’s podcaster is Kirsten Oliphant, author and podcaster at Create If Writing. She interviewed Bjork about a year and a half ago and they talked a lot about what it takes to run a business for the long haul. Bjork chalked a lot of this up to practicing 1%∞, a concept that he put a name to a long time ago and tries to practice every day.

In this episode, Bjork discusses:

  • How 1%infinity came about and what it means
  • What the different “phases” of Pinch of Yum were
  • How he and Lindsay applied 1% infinity to the different phases of Pinch of Yum and Food Blogger Pro
  • Why perfecting small things can hinder progress
  • How to determine which things deserve your 1%
  • Why outsourcing everything isn’t always the best option
  • What the reality is for running a membership site
  • How priorities for business investment change over time

Listen to the Food Blogger Pro Podcast below or check it out on iTunes or Google Play Music:


Get the resources for this podcast at createifwriting.com/061

Ask Questions - Get Answers

comments powered by Disqus