Podcasts Archive

Grow Your Email List and Connect with Your Audience with Allea Grummert

by Ann @ Food Blogger Pro on Aug 20, 2024 in Building Traffic and Growing Your Audience

Welcome to episode 475 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Allea Grummert from Duett.

Email marketing expert Allea Grummert founded her agency, Duett, in 2018 with the goal of helping content creators improve their email marketing. She’s been an invaluable resource for the Food Blogger Pro and Pinch of Yum teams and is also an industry expert in the Food Blogger Pro community, so you may have seen her around the forum!

In this episode, Allea spills the tea on growing your email list and building deeper connections with your audience. She’ll also talk about why email is a must-have for content creators and how to turn it into a profitable asset. From crafting irresistible welcome sequences to landing brand sponsorships, Allea shares her proven strategies for email success. Get ready to level up your email game!

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How Caroline Chambers Grew Her Substack Newsletter Into a 7-Figure Business

by Emily @ FBP on Aug 13, 2024 in Food Writing, Monetizing an Online Food Business

Welcome to episode 474 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Caroline Chambers from What To Cook When You Don’t Feel Like Cooking.

Caroline Chambers is not (and does not identify as) a food blogger. But she does happen to write the #1 Food & Drink newsletter on Substack with one of the most loyal communities around (myself included!).

In this interview, Bjork and Caroline chat more about Caroline’s early days running her own catering business, how she transitioned into freelance recipe development, and then eventually took the leap into starting her Substack newsletter.

She shares her strategies for growing her following, converting subscribers to paid subscribers, providing value to her readers, and why she shares more than just food on her platforms. Oh, AND, she shares the details about her brand-new cookbook (What To Cook When You Don’t Feel Like Cooking).

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Future-Proofing Your Content with Andrew Wilder and Colin Devroe

by Ann @ Food Blogger Pro on Aug 6, 2024 in Building Traffic and Growing Your Audience

Welcome to episode 473 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Andrew Wilder and Colin Devroe from NerdPress.

We were so thrilled to have Bjork sit down with Andrew Wilder and Colin Devroe for this episode! Andrew is the CEO of NerdPress and one of our Food Blogger Pro experts, so you may have seen him around the forum breaking down all things WordPress for our members! Colin Devroe is also on the NerdPress team—he’s a Senior Product Manager currently working on SaveThis and Hubbub, NerdPress’s very own social sharing plugin (previously Grow Social Pro and Social Pug before that).

This episode has been an affirmation for us all that to keep your content flourishing, you’ll want to dig deep to build a community and form lasting relationships with your readers. We hope you enjoy the episode as much as we did!

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472: Coaching Call: Increasing Search Traffic, Determining What to Prioritize, and Strategizing for Business Growth with Cameron Crawley and Sarah Cobacho from plantbaes

by Emily @ FBP on Jul 30, 2024 in Monetizing an Online Food Business

Welcome to episode 472 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Cameron Crawley and Sarah Cobacho from plantbaes.

This is a super special episode of the podcast, as it is part 2 (of 3) of our Summer Membership Spotlight. As part of this special podcast series, we are sharing a piece of content that is normally exclusive to Food Blogger Pro members here on the podcast on the last Tuesday of the month.

This month we are excited to share an audio version of a Coaching Call! Every month, Bjork does a Coaching Call with a Food Blogger Pro member to go over three (or more!) questions that they have about their blog, social media, or business. This Coaching Call is with the delightful Cameron Crawley and Sarah Cobacho from plantbaes!

We’re so excited to share this Coaching Call with you and hope you’ll tune in next month for our last membership spotlight episode of the summer!

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471: Unlocking Success through Strategic Goal-Planning, Partnerships, and Providing Services with Matthew Gartland

by Ann @ Food Blogger Pro on Jul 23, 2024 in Running an Online Business

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Welcome to episode 473 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Matthew Gartland from SPI Media.

Matthew Gartland is the CEO of SPI Media. The SPI (aka Smart Passive Income) Media community is full of online entrepreneurs who have come together to build their online businesses through SPI’s wealth of educational content, community-building opportunities, and training experiences.

In this interview, Matthew shares the story behind his own entrepreneurial journey, which led him to start SPI Media along with Pat Flynn. They also talk about the benefits of offering services and leaning into the skills you already have, and how you can solve real-life problems by doing so. They round out the interview by discussing the importance of strategic goal-planning, the power of community, and how building partnerships earlier in your career can help to not only build an audience but to sell to them.

Whether you’re just starting out or years into your business venture, we think this will be a really insightful episode and hope you enjoy it!

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470: How Working as Ina Garten’s Assistant Kicked Off Lidey Heuck’s Career as a Food Creator and Cookbook Author

by Emily @ FBP on Jul 16, 2024 in Food Blogger Stories

Welcome to episode 470 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Lidey Heuck.

Lidey’s first job out of college was as Ina Garten’s assistant — yes, you read that right! After 7 years working as part of the Barefoot Contessa team, Lidey has gone on to grow her own business as a food creator. She is a recipe contributor to New York Times Cooking, runs her own food blog, and recently published her first cookbook, Cooking in Real Life.

In this interview, she shares more about her experience working at Barefoot Contessa, how she balances creating content for different platforms, what it’s like to contribute to NYT Cooking, why she might want to open a brick-and-mortar shop, and so much more.

This is an enjoyable listen that will get you thinking about the many different routes a career path as a food creator can take. Hope you enjoy this fun episode as much as we did!

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469: How Erin Collins Went from 25,000 to 250,000 Instagram Followers While Self-Publishing a Cookbook

by Ann @ Food Blogger Pro on Jul 9, 2024 in Monetizing an Online Food Business

Welcome to episode 469 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Erin Collins from Meaningful Eats.

Erin started her blog, Meaningful Eats, in 2012. Since then, she has self-published a cookbook (another one is coming out soon!), grown her site to 1 million monthly page views, and gained over 275,000 Instagram followers.

In this interview, Erin talks about how she achieves a work-life balance by delegating tasks and how being aware of her “zone of genius” allows her to focus on what she’s most passionate about. She also discusses how she committed to growing her Instagram following by honing in on her audience’s needs.

She self-published her cookbook “Gluten-Free Cookies, Brownies, and Bars” last fall and generated over $100,000 in revenue in the first nine months! It was great to hear about her process of self-publishing a cookbook. We can’t wait for you to dive in to hear more about her story!

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468: Breaking into the Private Chef Industry and Sharing What You’re in Pursuit of with Celebrity Chef Kenneth Temple

by Ann @ Food Blogger Pro on Jul 2, 2024 in Food Blogger Stories

Welcome to episode 468 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews celebrity chef and food blogger Kenneth Temple.

Kenneth Temple started his food blog in 2017 and has been a private chef since 2009 so he’s got a lot of great insights to share with us in this interview. He now finds himself cooking for NFL, MLB, NBA players, and Grammy artists. On the blog side, he qualified for Mediavine in November of 2023—a huge milestone!

In this interview, Kenneth and Bjork discuss how he broke into the private chef industry, landed his first celebrity client, and why he chose to go down this route over working in a restaurant. They also talk about the importance of putting yourself out there and sharing your aspirations with others and the power of word-of-mouth marketing. They also chat about what blogging as a chef looks like and how he had to adjust his strategy after learning about SEO and searchability.

Even if your goal isn’t to pursue a career as a private chef, we find Kenneth’s advice on managing your time and promoting yourself extremely valuable and think you will too. We hope you enjoy the episode!

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467: Pinterest Strategy in 2024 Q&A with Kate Ahl

by Emily @ FBP on Jun 25, 2024 in Building Traffic and Growing Your Audience

Welcome to episode 467 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kate Ahl from Simple Pin Media.

This is a super special episode of the podcast, as it kicks off what we are calling our Summer Membership Spotlight. Over the next three months (June, July, and August) we will be sharing a piece of content that is normally exclusive to Food Blogger Pro members here on the podcast.

We are starting with a replay of our Pinterest Live Q&A with Kate Ahl! This Q&A originally aired in April. Food Blogger Pro members submitted lots of great questions all about Pinterest strategy — branding, pinning strategy, types of pins, you name it.

We’re so excited to share this Q&A with you (it’s a really informative one!) and hope you’ll tune in for our other membership spotlight episodes throughout the summer.

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466: How to Respond to the Recent Google Updates with Ann Smarty

by Emily @ FBP on Jun 18, 2024 in Food Blog SEO

Welcome to episode 466 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ann Smarty from Smarty Marketing.

Ann Smarty has been working in the SEO industry for over 20 years, and she has lots of expertise to share with us in this interview! Bjork and Ann chat about the current state of SEO, including a deep dive into the impact of the recent Google Helpful Content Updates.

They also discuss the history of backlinks with SEO and how to approach link-building as a content creator (and why it’s more about community than you might think).

Ann has a really great perspective on the importance of developing a holistic SEO strategy and why diversifying your income and traffic sources matters now, more than ever. Don’t miss this episode!

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