Podcasts Archive

How Jessica Robinson Built a Profitable Food Brand Without SEO

by Emily @ FBP on Sep 30, 2025 in Building Traffic and Growing Your Audience, Monetizing an Online Food Business

Welcome to episode 538 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jessica Robinson from A Farmgirl’s Kitchen.

From publishing her first two cookbooks to launching her site, Jessica walks us through the early days of her journey as a food creator and the strategies she used to help her gain momentum — fast! She talks about why she chose to focus on Pinterest and Facebook instead of traditional SEO and how those choices paid off, allowing her to monetize her business within just a few months.

Jessica shares her tips for growing her audience on social media, monetizing through the Facebook Content Monetization program and Amazon affiliate links, and how her short-form videos not only drive traffic but also boost her SEO. With over 430k followers on Facebook and a rapidly expanding presence across platforms, Jessica emphasizes the importance of diversifying income streams and traffic sources and connecting with her audience through relatable, authentic content and storytelling.

Keep Reading

Food Blogging News Roundtable: AI-Generated Food Content, Optimizing Opt-ins, and Building A Personal Brand

by Ann @ Food Blogger Pro on Sep 23, 2025 in Building Traffic and Growing Your Audience

Welcome to episode 537 of The Food Blogger Pro Podcast! This week on the podcast, we’re bringing our very own Emily Walker (Associate General Manager, Food Blogger Pro) back to chat with Bjork about the articles we shared in our latest blogging newsletter!

In our latest episode, we sat down with Bjork Ostrom and Emily Walker to talk about the future of food blogging. The main takeaway? Don’t let AI steal your thunder! We dive into why your personal stories and unique perspective are more crucial than ever to standing out. We also cover why building an email list is your most valuable asset (stop us if you’ve heard this before!) — it’s the one place you can directly connect with your audience.

So if you’re looking to create content that feels genuine and builds a real community, this episode is a must-listen. Bjork and Emily share tips for creating high-quality content that not only ranks with search engines but also earns the trust of your readers.

Keep Reading

The Journey to Reaching 30 Million Views a Month with Jeanine Donofrio of Love & Lemons

by Emily @ FBP on Sep 16, 2025 in Food Blogger Stories

Welcome to episode 536 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jeanine Donofrio from Love & Lemons.

In this episode, Bjork chats with Jeanine Donofrio, the creator of the massively popular vegetarian food blog Love & Lemons, which now receives over 30 million monthly pageviews (!!!). Jeanine shares the story behind her blog’s evolution — from a personal creative outlet that she started in 2011 to a thriving business with multiple employees.

Bjork and Jeanine also talk about how Jeanine balances creativity with content strategy, manages the pressure of staying consistent, and how she navigates seasons of burnout.

Keep Reading

Branding, Blogging, and Q4: How to Stand Out Online with Madison Wetherill

by Emily @ FBP on Sep 9, 2025 in Building Traffic and Growing Your Audience

Welcome to episode 535 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Madison Wetherill from Grace and Vine Studios and Joyfully Mad.

In this conversation, Madison discusses the importance of personal branding and website optimization for food bloggers, especially as they prepare for the critical Q4 season. She emphasizes the need for food creators to carefully define their niche and audience, effectively communicate their brand message, and integrate your brand into your site.

Madison also shares strategies for standing out in a saturated market and the significance of calls to action on websites. The discussion highlights the evolving landscape of content creation and the need for bloggers to adapt to stay relevant and connect with their audience.

Keep Reading

From Pandemic Hobby to Full-Time Hustle with Danny Dobrzenski

by Ann @ Food Blogger Pro on Sep 2, 2025 in Food Blogger Stories

Welcome to episode 534 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Danny Dobrzenski from Cooking in the Yard.

In this week’s episode, Bjork interviews Danny Dobrzenski, a food creator who turned a pandemic hobby into a full-time content career. After getting laid off in April 2020, Danny took a leap of faith and leaned into sharing his cooking journey online. With some serious hustle and smart use of platforms like Instagram and Facebook (particularly Facebook!), he built an engaged audience and started landing brand deals that helped turn his passion into a paycheck.

Danny also reveals what it really takes to grow as a creator, from staying consistent with content to learning how to navigate ever-changing social media algorithms. He discusses how delegating and “buying back time” helped him scale and why building a strong creator community is at the heart of everything he does. Now, he’s launching a new project to help other creators do the same: monetize their content and grow with intention!

Keep Reading

Building a Creative Life Beyond the Metrics with Sabrina Loyer

by Emily @ FBP on Aug 26, 2025 in Food Blogger Stories

Welcome to episode 533 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sabrina Loyer.

In this episode, we’re chatting with Sabrina Loyer about what it really means to be successful as a content creator. Sabrina built a thriving business around helping others go viral, but she also experienced the anxiety, burnout, and pressure that can come with chasing metrics. She shares her journey of moving beyond the comparison trap, creating without boundaries, and learning to view social media as a tool rather than the end goal.

Sabrina and Bjork also discuss the two powerful tools that have transformed her creative process (and life!) and Sabrina’s practical advice for simplifying content creation and using tools like ChatGPT effectively — all while staying grounded and joyful in your work. Whether you’re a seasoned creator or just starting out, this episode will help you reconnect with your creativity, quiet your inner critic, and redefine success on your own terms.

Keep Reading

Food Blogging News Roundtable: Core Updates, GEO, and Content Syndication

by Ann @ Food Blogger Pro on Aug 19, 2025 in Food Blog SEO

Welcome to episode 532 of The Food Blogger Pro Podcast! This week on the podcast, we’re doing something a little different and bringing on our very own Emily Walker (Associate General Manager, Food Blogger Pro) to chat with Bjork about the articles we shared in our latest blogging newsletter!

Curious about the latest happenings in the food blogging sphere? In this episode, Bjork and Emily are chatting through the articles we shared in the Food Blogger Pro newsletter that went out last week and diving into what they mean for food creators. From Google’s recent Core Update (which actually brought some good news for bloggers!) to the continued importance of E-E-A-T, they’re breaking down how to keep your content high-quality and search-friendly.

They’ll also discuss how AI is showing up in the world of content creation and how creators are using it while still keeping things real and personal (aka human!). Plus, you’ll hear some ideas for getting your content in front of more eyes by expanding beyond SEO to platforms like LinkedIn and Threads. If you want to stay current, get inspired, and pick up some practical tips, this is a great episode to tune into!

Keep Reading

Mastering Digital Products and Meta Ads with Tammy Overhoff

by Emily @ FBP on Aug 12, 2025 in Monetizing an Online Food Business

Welcome to episode 531 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Tammy Overhoff.

Tammy started food blogging in 2011 and has reinvented her business many times over the last 14 years. After taking her food blog full-time in 2014 and being hit hard by one-too-many Google algorithm updates, Tammy knew she needed to make a change to her business so that she was no longer working from a place of desperation. In 2022, she took a step back from SEO and diversified her business by leaning into digital product sales.

In this interview, Tammy explains her exact process (including numbers!) for selling digital products, including her Meta Ads strategy. For any creator, it can feel daunting to spend money to reach an audience when social media and organic traffic are free. But Tammy makes a really compelling case for investing in Meta Ads as a different opportunity for discoverability to allow you to think beyond organic traffic for growing your business online. If you’re looking to diversify your traffic (hello, who isn’t!?) or dive into digital product sales, you won’t want to miss this interview.

Keep Reading

How to Personalize AI for Better Content with Aleka Shunk

by Ann @ Food Blogger Pro on Aug 5, 2025 in Tech Tips for Food Bloggers

Welcome to episode 530 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Aleka Shunk from Aleka’s Get Together and Keywords with Aleka. She also happens to be one of our FBP experts!

In this conversation, Bjork and Aleka discuss the evolving landscape of SEO and content creation, particularly focusing on the role of keywords and the integration of AI tools like ChatGPT. They explore how keywords remain essential in SEO, despite changes in content creation approaches.

Aleka will also share insights on how to use AI to streamline content creation processes, enhance brand collaborations, and personalize interactions for better outputs. The discussion emphasizes the importance of adapting to AI advancements and leveraging them to improve efficiency and creativity in content creation.

Keep Reading

How Editing Can Transform Your Food Photography with Roberta Dall’Alba

by Emily @ FBP on Jul 29, 2025 in Food Photography

Welcome to episode 529 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Roberta Dall’Alba.

In this podcast interview, Bjork and Roberta discuss the importance of having your own distinct style or photography aesthetic to build your brand and why editing is such an essential part of this process. Roberta is an incredible food and travel photographer (trust me, you need to check out her food photographs!) and was a 2023 Lightroom Ambassador. Needless to say, she has spent a lot of time experimenting with Lightroom.

Roberta dives into how she approaches editing food photos with integrity, efficiency, and her own unique style. From navigating AI tools responsibly to building a signature look in Lightroom, she offers practical tips to help creators stay authentic while working smarter. This is an excellent interview to help you take your photography and editing to the next level.

Keep Reading