Podcasts Archive

436: How to Find Success on Pinterest in 2024 with Kate Ahl

by Emily @ FBP on Nov 21, 2023 in Building Traffic and Growing Your Audience

Welcome to episode 436 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kate Ahl from Simple Pin Media.

This is Kate’s sixth (!!!) episode on The Food Blogger Pro Podcast because she is our go-to resource when it comes to all things Pinterest. And there have been a lot of changes to Pinterest in recent years!

Kate is here to explain those changes (sunsetting Idea Pins, evolving algorithms, and the rise of video) and more in this interview. She also shares more about how her team at Simple Pin Media manages Pinterest accounts for food creators (including Pinch of Yum) and what success looks like on Pinterest.

If you’re confused about Pinterest strategy (who isn’t?!) and/or need some motivation to get back into posting on the platform, this is the interview for you!

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435: Prioritizing Recipe Testing and Purpose in Food Blogging with Michelle Cehn from World of Vegan

by Emily @ FBP on Nov 14, 2023 in Food Blogger Stories

Welcome to episode 435 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Michelle Cehn from World of Vegan.

Michelle has been blogging for a long time (she even has the @vegan handle on Instagram!) and has been passionate about animal rights and vegan cooking from the get-go. But her approach to sharing that mission with her readers has evolved over the years, and she explains more about why in this interview.

Michelle also shares more about how she balances the aspects of her job that bring her joy and a sense of purpose with the business and financial side of running a food blog.

Last but certainly not least, Michelle and Bjork chat about the recipe testing process that Michelle has used for her cookbook and for her blog, and how she recruits volunteers to help test each of her recipes.

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Tiny Bites: Understanding and Reacting to Google Algorithm Updates

by Emily @ FBP on Nov 9, 2023 in Food Blog SEO

Welcome to Tiny Bites from the Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ewen Finser from Venture 4th Media about the recent Google algorithm updates.

Understanding and Reacting to Google Algorithm Updates

Google has been… very busy in Q3 and Q4 of 2023. If the updates feel nonstop, it’s because they have been.

Some of these updates may impact your site traffic positively, some may impact your site traffic negatively, and some may have no real impact. But every update tends to cause some unease for online creators. So what can you do about them?

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434: Navigating Google Algorithm Updates, Leaning into Email Marketing, and Running Three Food Blogs with Taryn Scarfone from Joy Filled Eats

by Emily @ FBP on Nov 7, 2023 in Building Traffic and Growing Your Audience

Welcome to episode 434 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Taryn Scarfone from Joy Filled Eats.

Taryn started Joy Filled Eats eight years ago and has recently started two additional food blogs, one with her 14-year-old daughter and one with her husband. With each new blog, her approach has become more intentional and strategic — and has seen more rapid success as a result.

In this interview, Taryn shares more about how she manages the responsibilities of three food blogs. She also speaks to the effects of recent Google Algorithm updates and why she has prioritized email marketing for Joy Filled Eats.

Taryn has also hosted a mastermind group for food bloggers, as well as an in-person retreat with fellow food creators. She explains the process of organizing both, in case you feel inspired to do the same!

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433: Transitioning from the Corporate World to Full-time Creator with Zhen Zhou from Greedy Girl Gourmet

by Emily @ FBP on Oct 31, 2023 in Monetizing an Online Food Business

Welcome to episode 433 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Zhen Zhou from Greedy Girl Gourmet.

We first got to know Zhen when she joined Bjork for a Coaching Call on Food Blogger Pro back in July, and we loved that conversation so much we wanted to bring her on the podcast!

In this interview, Zhen shares more about her journey from working in the corporate world to working full-time as a content creator. She shares her strategy for monetizing from the early days of blogging up until now, and how she has diversified her income.

Zhen is also working to create a community of food bloggers through her Facebook group (Connecting Bloggers) and is very transparent with the steps she’s taken to find success as a creator.

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432: Creating a Community of Food Bloggers with Morgan Peaceman from Nomaste Hungry

by Emily @ FBP on Oct 24, 2023 in Food Blogger Stories

Welcome to episode 432 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Morgan Peaceman from Nomaste Hungry.

Food blogging (or any career as an online creator or entrepreneur) can sometimes feel like a lonely space. But Morgan Peaceman is working to change that!

Morgan started her blog back in 2018 and has been cultivating a food blogging village ever since. She is extremely intentional about reaching out to fellow food bloggers and like-minded brands to build her community.

She has seen increased success since growing her community, which she attributes to sharing resources, experiences, and contacts with other food creators. In this episode, Morgan talks more about how she has the confidence to reach out to other creators and brands, and why she thinks it’s so important to do so.

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431: The Highs and Lows of Being a Food Creator for Over a Decade with Lauren Toyota from Hot for Food

by Emily @ FBP on Oct 17, 2023 in Food Blogger Stories, Running an Online Business

Welcome to episode 431 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Lauren Toyota from Hot for Food.

Lauren Toyota has been blogging for almost ten years and has had tremendous success during the past decade — two cookbooks, 450,000 subscribers on YouTube, and qualifying for Raptive. But all of these high points have been balanced by some professional lows, especially since the pandemic and becoming a mother.

Lauren is incredibly honest in this interview about the current “slow” period of her business, and how her mindset has changed around her business goals recently. She openly shares her struggles, and how she views the future of hot for food.

As part of the future of hot for food is Lauren’s membership (EAT IT). Lauren walks listeners through the process of starting a membership and why she enjoys creating that type of content so much. This is a raw, transparent, brutally honest interview that we know will resonate with many of you!

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430: Grow Your Email List with ConvertKit’s Creator Network with Nathan Barry

by Emily @ FBP on Oct 10, 2023 in Building Traffic and Growing Your Audience

Welcome to episode 430 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Nathan Barry from ConvertKit.

Nathan Barry is back on the podcast this week to chat about all things email marketing and strategic business growth. ConvertKit recently started the Creator Network and Nathan is here to explain what it is, as well as how food creators can use it to grow their email lists.

Nathan walks listeners through how to get started with the Creator Network and shares compelling case studies about how creators have strategically utilized the Creator Network as part of their business models.

This is a great episode for anyone looking to diversify their income streams in a new way. We think you’ll leave this episode feeling inspired to try something new and with a fresh perspective on sharing your content.

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429: Tips for Styling, Editing, and Monetizing Food Photography with Rachel Korinek

by Emily @ FBP on Oct 3, 2023 in Food Photography

Welcome to episode 429 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Rachel Korinek from Two Loves Studio.

Food photography can be overwhelming, no matter if you’re a beginner or if you’ve been blogging for a decade! Luckily we have Rachel Korinek to help walk us through the tips and tricks that make food photography and editing just a little bit easier.

In this podcast episode, Bjork and Rachel chat about Rachel’s journey as an entrepreneur, and how her definition of success has changed over the years. She also shares her strategies for shooting multiple recipes in one day, and how she prepares in advance for her food photography days.

She also has lots of valuable advice about styling foods that aren’t photogenic (meatloaf, anyone?). The episode ends with a series of listener questions about phone photography, editing, and background props — it’s a good one!

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Tiny Bites: How to Customize GA4 to be More Like UA

by Emily @ FBP on Sep 28, 2023 in Tech Tips for Food Bloggers

Welcome to Tiny Bites from the Food Blogger Pro Podcast! In this episode of Tiny Bites, Bjork interviews Alison Bechdol from Digital-ade about GA4 data models and how to change yours if your data isn’t looking quite right.

As of July 1, 2023 Google Analytics 4, or GA4, is the default property within Google Analytics. There is a steep (and, it seems, long) learning curve to using GA4, especially because GA4 uses and collects data completely differently than Universal Analytics (or UA) did. New metrics, new language, new data… it’s a lot to familiarize yourself with!

In this podcast interview (our first episode of Tiny Bites!), Bjork chats with Alison Bechdol (who is also the Google Analytics Expert here at Food Blogger Pro) about some tips and trips that will make this transition from UA to GA4 a little easier.

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