243: Best-in-Class Content – Keyword Research, Creating Value, and Authority with Ewen Finser

An image of trophies and the title of the 243rd episode on the Food Blogger Pro Podcast, 'Best-in-Class Content.'

Welcome to episode 243 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ewen Finser about creating awesome content that search engines and your readers will love.

Last week on the podcast, Bjork chatted with Kate Ahl talks about using Pinterest in 2020. To go back and listen to that episode, click here.

Best-in-Class Content 

We hear from a lot of bloggers who are interested in increasing their traffic. And while there’s a ton of information out there about this very topic, today’s podcast episode focuses on a refreshing way to understand search engines and SEO: you want to give the best possible answer to your readers and to search engines. Simple as that.

And that’s exactly what Ewen is here to discuss today.

From organizing content in a logical way that maximizes SEO benefits to understanding the nitty gritty of keyword research, you’ll learn a lot about website structure and optimizing content in this interview. Enjoy!

A quote from Ewen Finser’s appearance on the Food Blogger Pro podcast that says, 'Regardless of where people go to search for content, quality content wants to be surfaced.'

In this episode, you’ll learn:

  • How he got into building and growing websites
  • Why he thinks keyword research is so important
  • Why it’s important to understand your readers’ journeys
  • Why he doesn’t do link building
  • What EAT stands for
  • His process for keyword research
  • What interlinking is and why it’s important

Listen to the Food Blogger Pro Podcast below or check it out on Apple Podcasts, Google Play Music, or Spotify:


If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

Transcript (click to expand):

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  1. So interesting to hear this story of growth and success. Will listen again to capture key ideas to apply to my organization
    Thank you!