027: Committing to a Niche and Building a Brand with Ali Maffucci from Inspiralized

Welcome to episode 27 of the Food Blogger Pro podcast! This is the last episode of 2015 – crazy! This week on the podcast, Bjork is talking with Ali Maffucci from Inspiralized!

When most bloggers start out, committing to a specific niche can seem scary – we don’t want to turn anyone away from our new blog! However, finding a small niche that you are really passionate about can help propel your blog into success.

Ali Maffucci has certainly found a small niche with Inspiralized. She posts recipes that all use a spiralizer, and she loves it! She’s been featured in many magazines, has her own product to sell, and has really captured the love and attention of fellow spiralizers.

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023: Building a Team for your Online Business with Melissa Lanz from The Fresh 20

Welcome to the 23rd episode of the Food Blogger Pro podcast! These numbers are getting pretty big… in just 3 more episodes that means we’ll have been making podcast episodes for half a year! So crazy. On to the episode!

This week, Bjork had a conversation with Melissa Lanz, the CEO and founder of The Fresh 20, a meal planning service. They talk a little bit about what her business does, and a LOT about how her business does it.

Melissa Lanz wasn’t always an entrepreneur. In fact, she started out as a "miserable, but comfortable" corporate worker making well over $100k per year. So she started her own business – and it grew to the point that she simply couldn’t do it all on her own.

So, she hired some help. And in the years since, she’s become a master at hiring, firing, running her online business, and helping others do the same.

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022: Sponsored Content from a Brand’s Perspective with Zach Tackett from DeLallo

Hello hello! We’re back at it this week on the FBP Podcast and we’re talking with Zach Tackett from DeLallo about sponsored content from the brand’s perspective.

It’s the ultimate food blogger goal – to get paid to use a brand’s product in a recipe you post on your website. What could be cooler?!

The tough part can be actually finding the brands that you want to work with – and who want to work with you, too. Fortunately, Zach Tackett from DeLallo Foods met up with Bjork and Lindsay to talk about exactly what brands are looking for in bloggers, what the process looks like, and what to expect.

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018: How to Build an Online Business Without Blogging with Jadah Sellner from Simple Green Smoothies

Welcome back to the Food Blogger Pro podcast! This week, Bjork interviews the cofounder of Simple Green Smoothies, Jadah Sellner about building a successful online business without blogging.

Wait a minute here. We’re Food Blogger Pro. What is this "business without blogging" stuff all about?

Well, our main goal here at FBP is to help people create a business at the intersection of food and the web. While blogging is a common, even well-defined, path to that, we also realize it’s possible to build a business doing less blogging and more of everything else.

Take, for example, Jadah Sellner and Jen Hansard, the cofounders of Simple Green Smoothies. They tried blogging at first, but found success when the started to focus on one specific idea and sharing that idea freely on Instagram. They now run a successful business (with a website and an occasionally-updated blog) and have a massive tribe of followers who love their microblogged content on social media.

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How to Connect with Brands & Find Sponsored Content with Francesca Banducci from Sway Group – FBP017

We are back with another episode of the Food Blogger Pro podcast! This week, Bjork interviews the COO of Sway Group, Francesca Banducci, about sponsored content.

In today’s changing ad landscape (you know, with mobile ad blockers and such), finding alternate ways to monetize your food blog is becoming more and more important. Sponsored content is a really great way to do this. Francesca Banducci is the COO of Sway Group, a rapidly growing company that helps connect bloggers with the brands they want to talk about.

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Solopreneur Food Blogging with Kelly Senyei – FBP012

Hello, and welcome back to the Food Blogger Pro Podcast! This week, Bjork is talking with veteran blogger, cookbook author, and YouTuber Kelly Senyei from Just a Taste.

When I think of Kelly Senyei, I wonder how in the world one person has done everything she’s accomplished. From her degrees in Journalism and culinary school, to working at Food Network, to writing the book on food blogging (literally), Kelly seems to have done it all. Amazingly, she’s done all of this on her own, including the monetization, social media, and content management.

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Making the Leap to Full-Time Blogging with Beth Moncel from Budget Bytes – FBP011

Another week, another episode! We hope you’ve been enjoying the FBP podcast so far. We’ve sure had fun making it! Today’s episode features Beth Moncel from the awesome food blog Budget Bytes.

So many of us hope and dream that one day we could make blogging our full-time job. Well, Beth was once one of us, but now she’s actually living the dream! However, this didn’t just magically happen. Instead, Beth did a slow transition from corporate to self-employed, and it made the switch a little less stressful.

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Working with Brands on YouTube with Beth Le Manach from Entertaining with Beth – FBP010

Welcome back to the Food Blogger Pro podcast! Today’s episode features Beth Le Manach from the YouTube cooking channel Entertaining with Beth.

We had our first YouTube-centric interview a few weeks ago with Chris and Hilah of Hilah Cooking. While that interview covered more of the actual video topics, today’s talk with Beth Le Manach gets into the other stuff – how to work with brands, what multi-channel networks are, and finding your "value" on YouTube.

This episode is sucha a great listen for those interested in YouTube, but might be a little bogged down in the details. Beth helps clear the murky water that is YouTube and gives some great advice for those looking to jump in.

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Mastering Your Blog Business with Jaden and Scott Hair from Steamy Kitchen – FBP009

For today’s episode of the Food Blogger Pro podcast, Bjork interviews Jaden and Scott Hair from the inspiring food blog Steamy Kitchen.

Food blogging starts out as a hobby for most, but after all the learning, hard work, and pride in what they’ve built, many people decide they want to turn their hobby into their business.

But, that road can seem like a rough ride if you don’t know what to expect. Fortunately, Jaden and Scott Hair, the makers of Steamy Kitchen, Food Blog Forum, and Kitchen Table Mastery, are here to tell us a little bit more about it.

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Simplifying Ad Optimization with Andy Marzka from AdThrive – FBP008

For today’s episode of the Food Blogger Pro podcast, Bjork talks with Andy Marzka, founder and CEO of ad optimization service AdThrive.

Ad optimization is one of those things that totally clicks for some people and totally doesn’t click for others. And even for the people it "clicks" for, it can be a confusing, befuddling, and frustrating process to get it all figured out.

Fortunately, Andy Marzka agreed to help us understand it all a little better. Andy is the founder and CEO of AdThrive, an ad optimization service that helps you make the most money possible with your ads.

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