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Food Blogger Stories Podcasts

437: How Grief, a Diagnosis with MS, and a Biracial Background Shaped Marta Rivera Diaz’s Career as a Food Creator

Emily @ FBP
by Emily @ FBP on Nov 28, 2023 in

Welcome to episode 437 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Marta Rivera Diaz from Sense and Edibility.

Every once in a while on the Food Blogger Pro Podcast, we have an episode that feels like “required listening” for food creators. This is one of them! Bjork and Marta have a really thoughtful and moving conversation about the importance of finding your voice as a food creator and presenting your authentic self to your followers and community.

Marta grew up as a child of two active-duty airmen and as a biracial individual (she is half-Black and half-Puerto Rican). She was also diagnosed with MS in her early thirties. All of these experiences have shaped her as a person and as a creator. She speaks beautifully about the effects of her background on her personality and her work, and why it is so important to her to share recipes that reflect her heritage.

It’s a perfect episode for the week after Thanksgiving, as we all reflect on what we’re grateful for in our personal and professional lives. Don’t miss it!

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435: Prioritizing Recipe Testing and Purpose in Food Blogging with Michelle Cehn from World of Vegan

Emily @ FBP
by Emily @ FBP on Nov 14, 2023 in

Welcome to episode 435 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Michelle Cehn from World of Vegan.

Michelle has been blogging for a long time (she even has the @vegan handle on Instagram!) and has been passionate about animal rights and vegan cooking from the get-go. But her approach to sharing that mission with her readers has evolved over the years, and she explains more about why in this interview.

Michelle also shares more about how she balances the aspects of her job that bring her joy and a sense of purpose with the business and financial side of running a food blog.

Last but certainly not least, Michelle and Bjork chat about the recipe testing process that Michelle has used for her cookbook and for her blog, and how she recruits volunteers to help test each of her recipes.

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432: Creating a Community of Food Bloggers with Morgan Peaceman from Nomaste Hungry

Emily @ FBP
by Emily @ FBP on Oct 24, 2023 in

Welcome to episode 432 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Morgan Peaceman from Nomaste Hungry.

Food blogging (or any career as an online creator or entrepreneur) can sometimes feel like a lonely space. But Morgan Peaceman is working to change that!

Morgan started her blog back in 2018 and has been cultivating a food blogging village ever since. She is extremely intentional about reaching out to fellow food bloggers and like-minded brands to build her community.

She has seen increased success since growing her community, which she attributes to sharing resources, experiences, and contacts with other food creators. In this episode, Morgan talks more about how she has the confidence to reach out to other creators and brands, and why she thinks it’s so important to do so.

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431: The Highs and Lows of Being a Food Creator for Over a Decade with Lauren Toyota from Hot for Food

Emily @ FBP
by Emily @ FBP on Oct 17, 2023 in ,

Welcome to episode 431 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Lauren Toyota from Hot for Food.

Lauren Toyota has been blogging for almost ten years and has had tremendous success during the past decade — two cookbooks, 450,000 subscribers on YouTube, and qualifying for Raptive. But all of these high points have been balanced by some professional lows, especially since the pandemic and becoming a mother.

Lauren is incredibly honest in this interview about the current “slow” period of her business, and how her mindset has changed around her business goals recently. She openly shares her struggles, and how she views the future of hot for food.

As part of the future of hot for food is Lauren’s membership (EAT IT). Lauren walks listeners through the process of starting a membership and why she enjoys creating that type of content so much. This is a raw, transparent, brutally honest interview that we know will resonate with many of you!

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422: Why Success as a Food Blogger Isn’t Linear with Liz and Paul Madsen from Zardyplants

Emily @ FBP
by Emily @ FBP on Aug 15, 2023 in ,

Welcome to episode 422 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Liz and Paul Madsen from Zardyplants.

Liz and Paul Madsen started Zardyplants in 2018 as a way to share their favorite plant-based comfort food recipes with readers. Over the last five years, they’ve worked together to grow the site (and Paul now works full-time for their business)!

Liz and Paul share more about the early days of Zardyplants, and how their processes and business have changed over the years. They have really practical advice about the importance of reinvesting in your business, being strategic around the types of recipes you create, and what to prioritize as a beginner blogger.

This is a particularly valuable episode for beginner bloggers but is also a great listen for any content creator trying to define what success looks like for you and your brand.

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419: Balancing Life, SEO, and Income Streams Over 14 Years of Food Blogging with Anne Mauney

Emily @ FBP
by Emily @ FBP on Jul 25, 2023 in ,

Welcome to episode 419 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Anne Mauney from fANNEtastic Food.

Anne Mauney has been running her blog for over 14 years now and, as you might imagine, her life has changed considerably during that time. Since starting her blog, Anne has become a Registered Dietitian with a Masters in Public Health, has gotten married, and had two children.

In addition to all of those big life changes, she has witnessed the rise of social media and SEO, and seen the huge changes in the food blogging landscape. In this candid conversation, Bjork and Anne chat about navigating life and blog changes and balancing parenthood with running a business.

Anne shares more about her changing income streams over the years, and why outsourcing certain tasks that don’t bring her joy has allowed her to continue blogging after all these years. It’s a super valuable episode no matter where you are in your blogging journey!

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416: Preserving Family Recipes with a Food Blog with Sarah and Kaitlin Leung from The Woks of Life

Emily @ FBP
by Emily @ FBP on Jul 5, 2023 in ,

Welcome to episode 416 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sarah and Kaitlin Leung from The Woks of Life.

For Sarah and Kaitlin Leung, their food blog, The Woks of Life, is a family affair. They have run the blog with their parents, Judy and Bill, for over ten years, and now they all work together full-time!

Bjork chats with Sarah and Kaitlin about the early days of The Woks of Life, including why they started documenting their family’s Chinese recipes, and how they grew their site while working full-time.

Sarah and Kaitlin share more about the division of labor when running a food blog as a family, and what they’ve learned over the last ten years of blogging. They have a really unique perspective on food blogging, and it’s a can’t-miss episode.

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413: Lessons in Burnout, Persistence, and Creativity after Ten Years of Food Blogging with Maggie Zhu

Emily @ FBP
by Emily @ FBP on Jun 13, 2023 in

Welcome to episode 413 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Maggie Zhu from Omnivore’s Cookbook.

Maggie Zhu has been running Omnivore’s Cookbook, a food blog all about modern Chinese cooking, for over ten years. That’s a very long time in internet years! She’s had incredible success growing her site during this time and just recently wrote her first cookbook.

But this success didn’t come without some struggle. Maggie has navigated intense periods of burnout over the last ten years and has learned that outsourcing and prioritizing her creativity are key to helping her overcome these phases.

This interview is honest, raw, and thought-provoking, and we really hope it resonates with you as much as it did with us!

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411: Working with Brands and Knowing What Your Work is Worth with Shanika Graham-White and Darnell White

Emily @ FBP
by Emily @ FBP on May 30, 2023 in , ,

Welcome to episode 411 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Shanika Graham-White and Darnell White from Orchids + Sweet Tea about how they work together to run two businesses, partner with brands, and create content with their audience in mind.

We’re really excited to share this week’s conversation with Shanika Graham-White and Darnell White. They’re the creators behind the food blog Orchids + Sweet Tea, and the production company, Brooklyn Sweet Tea Productions.

In this episode, you’ll hear all about the evolution of their businesses, how they negotiate with brands, and more about their experience as black creators in the food blogging space.

It’s a really inspiring episode with tons of actionable takeaways, and we can’t wait for you to give it a listen!

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396: The Business of Sprinkles with Sweetapolita’s Rosie Alyea

Alexa @ FBP
by Alexa @ FBP on Feb 14, 2023 in , ,
An image of sprinkles and cake and the title of Rosie Alyea's episode on the Food Blogger Pro Podcast, 'The Business of Sprinkles.'

Welcome to episode 396 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Rosie Alyea from Sweetapolita about serving your audience and transitioning from blogger to shop owner.

This episode with Rosie is full of inspiration, and we’re so excited to be talking to her this week about the way she transitioned from blogging to running a multi-million dollar product-based business!

A common theme in this episode is the importance of serving your audience, and you’ll learn how Rosie did that as a blogger and now as a sprinkle business owner.

It’s a super entertaining interview, and we hope the conversation opens you up to other ideas and ways that you can be supporting your audience where they need it most!

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