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Running an Online Business Podcasts

209: FBP Rewind: How to Make $40K in the First Year of Blogging with Chelsea Lords from Chelsea’s Messy Apron

Alexa @ FBP
by Alexa @ FBP on Jul 2, 2019 in , ,
An image of Chelsea Lords and the title of her episode on the Food Blogger Pro Podcast, 'FBP Rewind: How to mKae $40k in the First Year of Blogging.'

Welcome to episode 209 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to an episode from 2017 with Chelsea from Chelsea’s Messy Apron about how she made $40,000 in her first year of blogging.

We’re so thrilled to share another FBP Rewind episode with you today, and this episode with Chelsea Lords from Chelsea’s Messy Apron was originally published allllll the way back in 2017. That said, the advice and tips that she shares are all just as prevalent as they were back then.

This is the story of how Chelsea made a whopping $40,000 in her first year of blogging. If you’re already monetizing your blog, or if you have a goal to start monetizing your blog sometime soon, you’ll love hearing about the decisions that Chelsea made in order to turn her blog into a profitable business.

As you’re listening, we encourage you to note where you can tighten up some of your money-making processes in the pursuit of maximizing your blog income.

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207: Consciously Uncoupling and Crafting the Ideal Workspace with Melissa Coleman

Alexa @ FBP
by Alexa @ FBP on Jun 18, 2019 in ,
An image of Melissa Coleman and the title of her episode on the Food Blogger Pro Podcast, 'Consciously Uncoupling and Crafting the Ideal Workspace.'

Welcome to episode 207 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Melissa Coleman about designing your perfect workspace.

You may recall that Melissa Coleman from the food blog, The Faux Martha, was on the podcast just back in December talking about her Year of the Pivot.

Today, she’s here to continue the conversation and talk about the project she has been working on recently: designing the new Pinch of Yum offices.

If you don’t have a dedicated office to work from, you’re not alone. But that doesn’t mean that you can’t make intentional decisions to refine and optimize your workspace.

Melissa is here to talk through her process for designing a space, as well as the tips that you can and apply to your own workspace.

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205: Fitness, Finance, and Fun – How (and Why) You Need to Build a Personal Board of Directors

Alexa @ FBP
by Alexa @ FBP on Jun 4, 2019 in
An image of Bjork Ostrom and the title of his episode on the Food Blogger Pro Podcast, 'Fitness, Finance, and Fun - How (and Why) You Need to Build a Personal Board of Directors.'

Welcome to episode 205 of The Food Blogger Pro Podcast! This week on the podcast, Bjork wraps up our Projects series by talking about building his Personal Board of Directors.

In the final episode of our four-part Projects series, Bjork is here to talk about forming his Personal Board of Directors.

The people on his Personal Board of Directors help keep him accountable and encourage him to set aside the time to do the things that are important to him. In this episode, you’ll learn how to form a Personal Board of Directors for yourself, what seats you might want to fill, and how the people on your Personal Board of Directors can help you grow as a business owner and person. Enjoy!

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204: Company Structure – LLCs, S-Corps, and Accounting, oh my!

Alexa @ FBP
by Alexa @ FBP on May 28, 2019 in ,
An image of Bjork Ostrom and the title of his episode on the Food Blogger Pro Podcast, 'Company Structure - LLCs, S-CORPs, and Accounting, oh my.'

Welcome to episode 204 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about how we’ve structured our businesses and the tools we use to manage them.

If you’re generating income with your blog, it’s important that you have your business structured in a way that you not only understand, but that helps you make strategic decisions in the future.

Bjork is here today to chat through how we have our businesses set up, as well as the tools we use to keep track of our financials. You’ll learn why it’s important to separate your business income from your personal income, how to make sure your books are in order, and more to give you a better idea of how you could be managing your blog expenses and income.

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203: Low-Hanging Fruit – How We’re Finding and Juicing the Low-Hanging Fruit in Our Businesses

Alexa @ FBP
by Alexa @ FBP on May 21, 2019 in ,
An image of Bjork Ostrom and the title of his episode on the Food Blogger Pro Podcast, 'Low-Hanging Fruit.'

Welcome to episode 203 of The Food Blogger Pro Podcast! This week on the podcast, Bjork chats about how we’re strategically targeting our low-hanging fruit.

Working smarter, not harder. Sounds like the dream, right? That’s exactly what this episode is about; putting in a bit of work and getting a big return.

This episode is part two of our four-part “Projects” series, and Bjork is sharing some ways that you can be thinking more strategically about the low-hanging fruit in your own business. He’ll encourage you to find the things you’re already doing and do them a little bit better so that you can be more efficient and effective with your work.

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200: The State of Food Blogger Pro with Bjork Ostrom

Alexa @ FBP
by Alexa @ FBP on Apr 30, 2019 in
An image of Bjork Ostrom and the title of his episode on the Food Blogger Pro Podcast, 'The State of Food Blogger Pro.'

Welcome to episode 200 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about the tools that we use to run Food Blogger Pro.

And the day is here! To celebrate, we’re focusing on…Food Blogger Pro!

More specifically, this episode focuses on how we run Food Blogger Pro as a membership site, business, and producer of content. Bjork talks about all of the tools that are essential to running Food Blogger Pro, and we encourage you to think about the ways that you could incorporate some of them into your own blog or business.

Whether this is your first Food Blogger Pro Podcast episode or your 200th, thank you for making the FBP Podcast a part of your week!

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199: The State of Pinch of Yum with Lindsay Ostrom

Alexa @ FBP
by Alexa @ FBP on Apr 23, 2019 in ,
An image of Lindsay Ostrom and the title of her episode on the Food Blogger Pro Podcast, 'The State of Pinch of Yum.'

Welcome to episode 199 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Lindsay Ostrom about how she’s managing life, work, and her new normal.

Today marks part one of a two-part series here on the Food Blogger Pro Podcast where we’re focusing on the states of two of our businesses – Pinch of Yum and Food Blogger Pro.

Today’s focus is on Pinch of Yum. A lot has changed for Lindsay and her food blog these past few months. Lindsay now has a young daughter, she took a three-month maternity leave at the end of last year, and she’s now back at work three days a week.

Because of these changes, her schedule and workflow has had to change a bit, and that’s what she’s here covering today. She’ll talk about her new schedule, how she works most efficiently, and why photography and post templates are especially helpful for her to get her tasks done.

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196: Answering Your Questions about Influencer Marketing with Nick Brucker

Alexa @ FBP
by Alexa @ FBP on Apr 2, 2019 in ,
An image of Nick Brucker and the title of his episode on the Food Blogger Pro Podcast, 'Answering Your Questions about Influencer Marketing.'

Welcome to episode 196 of The Food Blogger Pro Podcast! This week on the podcast, Alexa interviews Nick Brucker from Sparq Designs about common questions about influencer marketing.

Nick knows marketing. His company, Sparq Designs, helps businesses with their online marketing, media needs, and strategic planning, and he has a deep understanding of marketing from both a brand and a blogger perspective.

Today on the podcast, Nick is tackling your questions about influencer marketing, and…we’re answering real marketing questions from bloggers like you!

We asked the Food Blogger Pro community about their influencer marketing struggles, and Nick is here to offer his advice and strategies for creating long-lasting and beneficial relationships with brands.

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195: Some Exciting Updates Coming to Food Blogger Pro with Bjork Ostrom

Alexa @ FBP
by Alexa @ FBP on Mar 26, 2019 in
An image of Bjork Ostrom and the title of his episode on the Food Blogger Pro Podcast, 'Some Exciting Updates Coming to Food Blogger Pro.'

Welcome to episode 195 of The Food Blogger Pro Podcast! This week on the podcast, Bjork chats about a big and exciting change we’re making on Food Blogger Pro.

Something very exciting has been happening behind the scenes here at Food Blogger Pro HQ for the past few months, and we’re finally spilling the beans: we’re moving to WordPress!

That’s right! We’re migrating Food Blogger Pro from a CMS called ExpressionEngine to our recommended CMS for food bloggers, WordPress.

There are many reasons why we’re switching over to WordPress, and that’s what Bjork is here to talk about today. He’ll share how Food Blogger Pro was initially set up, why we think WordPress will be a huge win for our membership site, strategies for starting something big, and more.

We’re so excited to share this new and improved version of Food Blogger Pro with you. 🙂

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193: Doing Less to Accomplish More with Nora Schlesinger

Alexa @ FBP
by Alexa @ FBP on Mar 12, 2019 in , , ,
An image of Nora Schlesinger and the title of her episode on the Food Blogger Pro Podcast, 'Doing Less to Accomplish More.'

Welcome to episode 193 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Nora Schlesinger from A Clean Bake about how she prioritizes her work and runs her blog.

Nora had a few other blogs before landing on her current blog, A Clean Bake. Throughout her time running these blogs, she’s learned a lot. Most importantly, how to work less and still be able to accomplish everything she wants to.

This interview focuses around the ideas of prioritizing your work and working smarter. It’s a fantastic interview, and you’ll love learning about her favorite tools, the course she took to understand SEO, and how she makes her older posts work for her.

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