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The Food Blogger Pro Podcast

We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday!

Diversifying Income Series: Monetizing Your Email List with Matt Molen

Ann @ Food Blogger Pro
by Ann @ Food Blogger Pro on Apr 29, 2025 in

Welcome to episode 516 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Matt Molen, the CEO of Email Crush. 

In this episode, Matt shares email marketing principles and why it’s one of the most powerful tools bloggers often overlook. He breaks down how to grow your list, why your subscribers are more valuable than you think, and how email can become a key revenue stream if you do it right!

Matt also offers practical tips on creating convert lead magnets, writing emails people want to read, and building trust through simple, effective sequences. Whether you’re starting from scratch or ready to level up, this interview is packed with email strategies you can start using today!

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Diversifying Income Series: Mastering Brand Partnerships with Candice Ward

Emily @ FBP
by Emily @ FBP on Apr 22, 2025 in

Welcome to episode 515 of The Food Blogger Pro Podcast! For part three of our Diversifying Income Series, Bjork interviews Candice Ward from Eat More Cake.

In today’s crowded content landscape, with the rise of AI, increased competition, and more user-generated content, Candice shares how she built a stable business by diversifying her income and getting strategic with brand partnerships.

This episode breaks down Candice’s three-pillar approach to building relationships with brands: crafting a strong offer, getting more eyeballs on that offer, and—most importantly—learning how to sell your offer. She shares practical tips for using analytics to evolve your offerings, developing an email sequence that gets responses, and how to pitch brands with purpose. This episode will make you excited to rethink your brand partnership strategy — don’t miss it!

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Diversifying Income Series: Cooking Classes with Jess Smith from Inquiring Chef

Emily @ FBP
by Emily @ FBP on Apr 15, 2025 in

Welcome to episode 514 of The Food Blogger Pro Podcast! For part two of our Diversifying Income Series, Bjork interviews Jess Smith from Inquiring Chef.

Jess Smith launched her blog, Inquiring Chefs, in 2010 and has slowly but steadily transformed it into a thriving multi-six-figure business. In recent years, she’s expanded her income streams by publishing her debut cookbook, Start with a Vegetable, and launching Inquiring Chef Academy, which offers popular in-person cooking summer camps for kids in Kansas City.

In this episode, Bjork and Jess dive into the origins of Inquiring Chef Academy, exploring why and how Jess decided to add an in-person experience to her brand. Jess’s summer camps are a massive hit (with the 2025 sessions selling out in just a few hours), and they’ve reignited her passion for food blogging. Even if in-person cooking classes aren’t your thing, this episode will provide fresh insights on diversifying your income and your creative outlets — you won’t want to miss it!

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Diversifying Income Series: Membership Sites with Adam Sobel

Ann @ Food Blogger Pro
by Ann @ Food Blogger Pro on Apr 8, 2025 in

Welcome to episode 513 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Adam Sobel.

In this week’s episode, Adam Sobel of Cinnamon Snail shares his journey from owning a restaurant to launching successful online cooking classes after the pandemic. He reveals how building a loyal community was key to his growth, along with using content marketing, lead magnets, and split testing to attract and convert customers. Adam also dives into how paid ads and staying adaptable in the digital world have been essential to his success.

It doesn’t stop there! Adam will also talk about scaling his business with multiple income streams, including membership programs and free offers, while automating key processes to generate steady revenue. Tune in for actionable insights on growing your business in today’s digital age!

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How to Balance Creativity and Consistency in Blogging

Ann @ Food Blogger Pro
by Ann @ Food Blogger Pro on Apr 1, 2025 in

Welcome to episode 512 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Rizwan Asad from Chocolates and Chai. 

This week, we’re chatting with Riz from Chocolates and Chai, who shares some amazing insights on balancing creativity with monetization. It can feel like a compromise when you’re trying to make money from your blog, but Riz breaks down how ad revenue, affiliate marketing, and licensing can actually work together with your content without sacrificing quality!

Riz also drops some valuable tips on staying efficient and consistent in your content creation. You’ll also hear him talk about how jumping on popular topics, like viral TikTok recipes, can really up your visibility and engagement. Lastly, we dive into the importance of finding your niche — understanding who your audience is and carving out a space that’s uniquely yours is the key to long-term success while staying true to your creative passion. You won’t want to miss this episode!

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The Cost of Content and Why Carla Lalli Music left YouTube

Emily @ FBP
by Emily @ FBP on Mar 25, 2025 in

Welcome to episode 511 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Carla Lalli Music.

Carla Lalli Music has been a fixture of food media for the last 15 years, including six years as the Food Director of Bon Appetit. You might also know Carla from her incredibly popular YouTube series, Carla’s Cooking Show, her two cookbooks (with a third one in the works!), or her Substack newsletter, Food Processing.

In this interview, Carla dives into her recent viral Substack post about her decision to leave YouTube, including her transparent breakdown of the costs of creating content on YouTube (spoiler alert: she was losing money). Carla also explains more about why she doesn’t create recipes for SEO and how she uses connection with her audience as her north star when making business decisions.

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Publishing a Fan Cookbook for A Court of Thorns and Roses with Chelsea Cole

Emily @ FBP
by Emily @ FBP on Mar 18, 2025 in

Welcome to episode 510 of The Food Blogger Pro Podcast! This week on the podcast, we are welcoming back Chelsea Cole from A Duck’s Oven.

This is Chelsea’s third (!!!) appearance on the podcast and we’re thrilled to have her back. In her previous two interviews, she has shared her wisdom on self-publishing and creating content within her sous-vide niche. But today she is back on the podcast with a bit of a 180 — to discuss her first traditionally published cookbook in a totally different niche — a fan cookbook for the A Court of Thorns and Roses (ACOTAR) series.

In this interview, Bjork and Chelsea discuss cookbook publishing and how it can be a part of your overall business strategy. Chelsea also shares how she chose the subject matter for her new cookbook and what it was like to write and develop a cookbook for a (very devoted) fan base, all while giving birth to and raising her first child!

Chelsea also explains more about the royalty structure for cookbooks, how cookbooks can be a source of passive income for food creators, and how she is thinking about her current reinvention as a food creator.

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How Britney-Brown Chamberlain Grew Her Food Blog to a $20K/month Business

Ann @ Food Blogger Pro
by Ann @ Food Blogger Pro on Mar 4, 2025 in

Welcome to episode 508 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Britney Brown-Chamberlain from Britney Breaks Bread. 

This week’s podcast features Britney Brown-Chamberlain of Britney Breaks Bread, who shares her inspiring journey from a $200/month blog to a $20,000/month business. Britney discusses the strategic approach to “active passive income,” offering practical advice on SEO, trend analysis, and maximizing online revenue.

Britney also dives into the power of authenticity and how it plays a huge role in building a loyal following. She shares her social media strategies, how she balances creating content she loves with what her audience craves, and the importance of high-quality content that reflects her unique style. Plus, she goes beyond blogging and talk cookbooks (yep, she wrote one!), brand partnerships, and the difference between marketing content vs. a physical product. Be sure to tune in to learn more about how to take your blog to the next level!

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Key Strategies for Taking Your Blog Full-Time with Alexandra Shytsman from The New Baguette

Emily @ FBP
by Emily @ FBP on Feb 25, 2025 in

Welcome to episode 507 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Alexandra Shytsman from The New Baguette.

In this podcast episode, Alexandra shares the ins and outs of becoming a full-time food creator and her reflections on what she would have done differently to meet her goals more quickly if she had the chance to start over.

Alexandra breaks down the strategies and decisions that have moved the needle over the years — from projecting expenses and investing in courses or audits to building a community of fellow food creators and batching your time. It’s a really practical and inspiring episode for beginner food bloggers looking to take your food blog to the next level!

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