Articles about Podcast

088: How We Run Pinch of Yum with Alana Woolley & Jenna Arend

Raquel

by Raquel on Mar 07, 2017 in Podcast

How Pinch of Yum employs full-time workers, communicating on a remote team, finding what works with video, and tips for working remotely.

Welcome to episode 88 of the Food Blogger Pro podcast! This week, Bjork interviews two key Pinch of Yum employees, Alana Woolley and Jenna Arend, about what goes on behind the scenes of Pinch of Yum.

If you’re not a food blogger, it might seem like it’s a job that would be easy to do in your free time. If you are a food blogger, you know that there’s way more time that goes into it than that!

Many people are surprised to hear that Pinch of Yum employs a team of people, 3 of whom work full-time, to keep the blog up and running. Alana and Jenna are two of those people - Alana is the Pinch of Yum Video Specialist, and Jenna is the Pinch of Yum Office Manager. Today, they’re here to break it down for us and talk about how it all works.

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087: How to Take Permission and Grow Your Business with Andy Traub

Raquel

by Raquel on Feb 28, 2017 in Podcast

What it means to take permission, the ugly truth about online marketing, and how to genuinely connect with influencers with Andy Traub.

Welcome to episode 87 of the Food Blogger Pro podcast! This week, Bjork chats with Andy Traub, a business coach who specializes in helping you take permission in your career.

The phrase “take permission” might settle a bit weird in your brain. Don’t you ask for permission?

That’s exactly what Andy’s all about. He feels that for your business to really thrive, you have to be comfortable with simply taking permission. Take permission to start. Take permission to invest. Take permission to learn. This mindset is crucial to not only finding success as an entrepreneur, but also finding out what your best, most useful skills and roles are in your business. With this mindset, you can really see your business grow.

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086: How to Make a Successful Career Change with Jon Acuff

Raquel

by Raquel on Feb 21, 2017 in Podcast

Reinvent your Mondays, transition to a new career, and start Do Overs in all areas of life with Jon Acuff.

Welcome to episode 86 of the Food Blogger Pro podcast! This week, Bjork chats with Jon Acuff, a New York Times bestselling author who helps you work a job you love.

While many entrepreneur-motivators will promote the strategy of quitting your job first, then figuring your new career out later, Jon Acuff takes a different stance. In his most recent book, Do Over, Jon talks about preparing yourself for a new career well before you ever need to actually start one.

Jon’s books have helped thousands of people reinvent their Mondays, transition to a new career, and start Do Overs in all areas of life.

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085: 9 million visitors & 450 contributors: the Story of Her View From Home with Leslie Means

Raquel

by Raquel on Feb 14, 2017 in Podcast

Working with contributors, monetizing from day 1, and finding your support person with Leslie Means from Her View From Home

Welcome to episode 85 of the Food Blogger Pro podcast! This week, Bjork chats with Leslie Means, cofounder of Her View From Home, about scaling her website to over 450 contributors and 9 million visitors per month.

Leslie Means started her website just like many of us did - with a passion and a dream. However, instead of the typical create-publish-promote-repeat agenda, she took a bit of a different path: she wanted to publish articles from contributors and pay those authors based on article performance.

Today, Her View From Home has over 9 million monthly visitors and pulls from a pool of 450 contributors. The business is thriving, and Leslie is here to tell us all about it.

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084: New Year’s Motivation: 1% Infinity

Raquel

by Raquel on Feb 07, 2017 in Podcast

Gratitude, constant growth, and keeping overwhelm at bay.

Welcome to episode 84 of the Food Blogger Pro podcast! This week, Bjork talks about gratitude, constant growth, and keeping blog overwhelm at bay.

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083: The 1% Infinity Improvement Plan with Marly McMillen from the Chopped Podcast

Raquel

by Raquel on Jan 31, 2017 in Podcast

How Lindsay organizes her day, how to apply 1% infinity to your daily life, and where Bjork got his name.

Welcome to episode 83 of the Food Blogger Pro podcast! This week, we’re playing an episode from the Chopped Podcast with Marly McMillen.

In this episode, Marly covers a lot of ground with Bjork and Lindsay. They talk about how Lindsay organizes her days, what it means to practice 1% infinity every day, and, my personal favorite, she asks them some random questions that were really fun to hear their answers to, like where Bjork’s name came from.

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082: How a 4th Grade Teacher Built a $20k/mo Blog with Andrew from Mixergy

Raquel

by Raquel on Jan 24, 2017 in Podcast

Why they pushed forward after initial non-success, how she rose above negative comments, and why being vulnerable draws people in.

Welcome to episode 82 of the Food Blogger Pro podcast! This week, we’re playing an episode from the Mixergy podcast with Andrew Warner.

In this episode, Andrew chats with Lindsay about Pinch of Yum’s history and where they are today. Andrew takes the time to dig deep and ask some really interesting questions that wouldn’t normally get asked, and Lindsay’s answers might just help you understand what’s going on with your blog a bit better.

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081: The Mistake that Bloggers Make that Hinders Success from Martin Luenendonk

Raquel

by Raquel on Jan 17, 2017 in Podcast

The thing that can hinder you from blogging success, what keeps Pinch of Yum running, and why they create digital products instead of physical ones.

Welcome to episode 81 of the Food Blogger Pro podcast! This week, we’re playing an episode from the Cleverism podcast with Martin Luenendonk.

In this episode, Martin goes over the beginning story of Pinch of Yum with Bjork, and then they dive into some quick but targeted questions about what keeps Pinch of Yum running. My personal favorite: Bjork divulges the #1 mistake he sees bloggers make that can hinder their success.

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080: Biz Planning for the Long Haul from Kirsten Oliphant

Raquel

by Raquel on Jan 10, 2017 in Podcast

What it means to practice 1% infinity, how business investment priorities change over time, and why perfecting the small things can hinder progress.

Welcome to episode 80 of the Food Blogger Pro podcast. This week, Kirsten Oliphant interview Bjork about practicing 1%∞ through the different phases of business.

As many of you may have heard, Bjork and Lindsay recently suffered a loss, which you can read a bit more about on Pinch of Yum here.

While Bjork takes some time off to grieve their loss and to celebrate Afton’s short life, we’re bringing in a couple interviews that Bjork did with other podcasters.

This week’s podcaster is Kirsten Oliphant, author and podcaster at Create If Writing. She interviewed Bjork about a year and a half ago and they talked a lot about what it takes to run a business for the long haul. Bjork chalked a lot of this up to practicing 1%∞, a concept that he put a name to a long time ago and tries to practice every day.

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079: How Finding a Unique Niche Led to YouTube Success with Lauren Toyota from Hot For Food

Raquel

by Raquel on Dec 27, 2016 in Podcast

Achieving career dreams, moving to YouTube, finding a niche, and working with multichannel networks with Lauren Toyota from Hot for Food.

Welcome to episode 79 of the Food Blogger Pro podcast! This week, Bjork interviews Lauren Toyota from Hot for Food about how she grew her YouTube following.

When starting (or running) a business, it can be tempting to look at what other successful people have done and try to do the same thing. If they were successful doing this, then you should be, too, right?

While that scenario sometimes plays out, oftentimes you just become another fish in a sea of fish that are all doing the same thing. Lauren Toyota from Hot for Food found her success by diving into a newer niche and producing content in a way that no one else had done before. And it worked - she amassed just about 200k followers in just one year on YouTube. Today she’s here to talk about how it all went down.

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078: How to Build a Sales Funnel with Chris Davis from Automation Bridge

Raquel

by Raquel on Dec 20, 2016 in Podcast

What marketing automation is, why funnels will help you sell, and what email and automation platforms you should be using for your business with Chris Davis from Automation Bridge.

Welcome to episode 78 of the Food Blogger Pro podcast! This week, Bjork interviews Chris Davis from Automation Bridge and ActiveCampaign about using marketing funnels to drive sales for your business.

When most people have a new product for their business, the first thing they want to do is go tell the world how amazing it is and try to get people to buy. That’s the point of creating a product, right?

Not so fast, says Chris Davis from Automation Bridge. The sale starts way before you every publish your product or need people to start buying. The sale starts with your first interaction with your potential customer - and that interaction should be friendly, helpful, and interesting to the customer. This is the start of your sales funnel, and in this episode Chris talks about what to do next.

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077: How To Stay Inspired by Using New Tech with Joel Comm

Raquel

by Raquel on Dec 13, 2016 in Podcast

Which social platforms serve what purpose, why live video is so important, the next big thing, and sticking with your business.

Welcome to episode 77 of the Food Blogger Pro podcast! This week, Bjork interviews Joel Comm about how embracing trending technologies has kept his business fresh.

In the internet world, things move at a very fast pace and new technology - think social platforms, media, and gadgets - come out all the time. So do you jump on the bandwagon and try these new technologies, or wait until they’re vetted by others?

Joel Comm has found that trying new technologies not only increases your chance of success (just think about his iPhone app that went to the top!), but that it can also help you stay inspired with your business.

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076: Using Analytics to Build Your Blog with Jeff Sauer from Jeffalytics

Raquel

by Raquel on Dec 06, 2016 in Podcast

Using analytics to help you generate ideas for content, show you what's really working, and help you guide your business overall with Jeff Sauer from Jeffalytics.

Welcome to episode 76 of the Food Blogger Pro podcast! This week, Bjork chats with Jeff Saur from Jeffalytics.com about how you can use Analytics to increase your chances for blog success.

Oftentimes, when new bloggers start blogging, the only stat they really care about is whether or not their content is being seen by someone.It’s satisfying to see the first day we get 50 pageviews, or 100, or even 1,000. We check our analytics to make sure our content is getting seen.

However, Analytics can be much more powerful than this. Used correctly, they can help you generate ideas for content, show you what’s really working, and help you guide your business overall. In short, proper use of Analytics can really help you accelerate your blog and business.

Jeff Sauer has made his career out of helping people use Google Analytics. Today, he’s here to give us some of his best tips.

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075: How To Effectively Share Your Content on Social with Garrett Moon from CoSchedule

Raquel

by Raquel on Nov 29, 2016 in Podcast

How many times to share each piece of content, planning ahead, and their long road to overnight success with Garrett Moon from CoSchedule.

Welcome to episode 75 of the Food Blogger Pro podcast! This week, Bjork chats with Garrett Moon, cofounder of the popular social media and editorial planning tool CoSchedule.

When it comes to blogging, there is a lot more to do than it would initially appear. Not only do you have to create content, you have to plan it out (preferably well in advance) and promote it after it’s done (preferably for a long time after).

Keeping tabs on everything you need to do - including promoting it now, in a couple weeks, and around those holidays when it would make good shareable content - can be really tough. So, Garrett and his cofounder Justin created CoSchedule to make this process easier. Along the way, they discovered some unique insights into the world of social sharing.

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074: How to Use Your DSLR Camera to Make Awesome Videos with Caleb Pike from DSLR Video Shooter

Raquel

by Raquel on Nov 22, 2016 in Podcast

What kinds of file backups you should have, why DSLRs make good video cameras, and what camera settings to use.

Welcome to episode 74 of the Food Blogger Pro podcast! This week, Bjork chats with Caleb Pike from DSLR Video Shooter about how you can use your DSLR camera to make great food videos.

By now, it’s pretty apparent how powerful food videos can be for a brand. They’re awesome! However, there are a lot of technical things to know when it comes to using your DSLR camera as a video camera.

Caleb Pike has made his name by helping people learn how to use their DSLR cameras for shooting video. In this episode, he not only talks about important settings you need to pay attention to, but he also talks about how to make sure none of your video ever gets accidentally deleted.

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