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The Food Blogger Pro Podcast

We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday!

244: Diversification – Solving Business Challenges & Acquiring Profitable Businesses with Kevin McArdle

Alexa @ FBP
by Alexa @ FBP on Mar 3, 2020 in ,
An image of an iPad and the title of the 244th episode on the Food Blogger Pro Podcast, 'Diversification.'

Welcome to episode 244 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kevin McArdle about running businesses, solving challenges, and building your portfolio.

This week’s episode is a good one because it’s all about diversifying your portfolio, and not in the ways we typically talk about in terms of food blogging.

Bjork interviews Kevin McArdle from SureSwift Capital about investing in businesses, building solutions to your audience’s needs, and the lessons Kevin when starting his business.

I had so many takeaways from this episode, and we hope you learn of some ways that you can grow (both personally and financially) through diversification in this episode.

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243: Best-in-Class Content – Keyword Research, Creating Value, and Authority with Ewen Finser

Alexa @ FBP
by Alexa @ FBP on Feb 25, 2020 in ,
An image of trophies and the title of the 243rd episode on the Food Blogger Pro Podcast, 'Best-in-Class Content.'

Welcome to episode 243 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ewen Finser about creating awesome content that search engines and your readers will love.

We hear from a lot of bloggers who are interested in increasing their traffic. And while there’s a ton of information out there about this very topic, today’s podcast episode focuses on a refreshing way to understand search engines and SEO: you want to give the best possible answer to your readers and to search engines. Simple as that.

And that’s exactly what Ewen is here to discuss today.

From organizing content in a logical way that maximizes SEO benefits to understanding the nitty gritty of keyword research, you’ll learn a lot about website structure and optimizing content in this interview. Enjoy!

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242: Social Trends – Pinterest in 2020 with Kate Ahl

Alexa @ FBP
by Alexa @ FBP on Feb 18, 2020 in
An image of a phone with Pinterest pulled up on the screen and the title of the 242nd episode on the Food Blogger Pro Podcast, 'Social Trends.'

Welcome to episode 242 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kate Ahl talks about using Pinterest in 2020.

Today marks Part 2 of our two-part series on social media in 2020. Last week we focused on Facebook and Instagram, and this week is all about Pinterest.

Pinterest can be a huge traffic-driver for food bloggers. In fact, it’s consistently in one of the top three spots of traffic drivers for food bloggers.

That said, Pinterest is constantly in pursuit of making the platform better for its users, so it changes quite a bit.

That’s why we’re excited to focus on the best practices for Pinterest in 2020 in today’s episode. Kate Ahl is here to give you her recommendations for finding what’s trending on Pinterest, pinning fresh content, writing awesome Pin descriptions, using promoted Pins, and more.

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241: Social Trends – Facebook and Instagram in 2020 with Abby Bayatpour

Alexa @ FBP
by Alexa @ FBP on Feb 11, 2020 in
An image of Instagram on a phone and the title of the 241st episode on the Food Blogger Pro Podcast, 'Social Trends.'

Welcome to episode 241 of The Food Blogger Pro Podcast! This week on the podcast, Alexa interviews Social Media Manager, Abby Bayatpour, about how food bloggers can be promoting their content on Facebook and Instagram this year.

Today’s new episode marks the start of a two-part series here on the podcast, and in this series, we’re focusing on social media in 2020 – i.e. what you, as a blogger, should be focusing on when it comes to promoting your content and your brand on social media this year.

We’re going to focus on Facebook, Instagram, and Pinterest during this series, and in today’s episode, our incredibly talented Social Media Manager, Abby, will be speaking about Facebook and Instagram trends for food bloggers.

If you’ve ever stared at a social media platform and thought, “What do I post today?”, we think this series will help you form your social strategy for the new year.

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240: Income – Making More Money Without Doing More Work with Bjork Ostrom

Alexa @ FBP
by Alexa @ FBP on Feb 4, 2020 in ,
An image of coins and the title of the 240th episode on the Food Blogger Pro Podcast, 'Income.'

Welcome to episode 240 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks through the ways you can create income without doing more work.

Making more money without doing more work…that’s the dream, right?

Well, now it’s a reality!

Bjork is here today to chat through some of the ways you can work smarter and make more money without doing more work. It’s a really helpful reminder that we don’t necessarily need to be hustling all the time to get our businesses to a new level; some small tweaks in your day-to-day can help get you there as well.

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239: Ten Years – The Seasons of Pinch of Yum with Lindsay Ostrom

Alexa @ FBP
by Alexa @ FBP on Jan 28, 2020 in ,
An image of candles and the title of Lindsay Ostrom's episode on the Food Blogger Pro Podcast, 'Ten Years.'

Welcome to episode 239 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Lindsay Ostrom about navigating the different seasons in her blogging journey.

Pinch of Yum is turning 10 this year, and as I’m sure you can imagine, it has changed quite a bit in that time.

In today’s episode of the podcast, you’ll hear about the different seasons of Pinch of Yum and how Lindsay navigated them while building her blog into a business. And she covers it all – from running her blog as a side hustle to transitioning to it being her full-time gig to hiring team members to current day.

Regardless of what season of your blogging journey you’re currently in, you’ll find a lot of advice in this episode that can help you navigate the good, the tough, and everything in-between.

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238: Understanding Ads – How to Increase Your Earnings from Ads with Bjork Ostrom

Alexa @ FBP
by Alexa @ FBP on Jan 21, 2020 in
An image of a computer and the title of the 238th episode on the Food Blogger Pro Podcast, 'Understanding Ads.'

Welcome to episode 238 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about how you can optimize and increase the earnings you receive from the ads on your site.

Ads can be an effective way to earn money from blogging, but how do you know you’re making the most out of your ad placements?

That’s what Bjork is here to talk about today! He’s sharing seven tips to help you increase the earnings you’re receiving from the ads you’re running on your site without having to increase your pageviews.

From understanding viewability and impressions to encouraging your readers to stick around on your site, this episode of the podcast will help you make sense of the wonderful world of ad revenue!

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237: The One Thing – What We’re Excited to Focus On in 2020

Alexa @ FBP
by Alexa @ FBP on Jan 14, 2020 in
An image of glasses and the title of the 237th episode on the Food Blogger Pro Podcast, 'The One Thing.'

Welcome to episode 237 of The Food Blogger Pro Podcast! This week on the podcast, the team talks about the “one thing” they’re excited to accomplish in 2020.

This is a different kind of podcast episode, but we think you’re really going to like it.

Heading into a new year can feel a bit overwhelming, but it sometimes helps to narrow-down your focus and think through that “one thing” you’re excited to accomplish this year.

And that’s exactly what we’re doing in this interview! Alexa, Bjork, and Emily each share the one thing they’re excited to tackle in 2020, and we hope that it encourages you to figure out your “one thing” as well.

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236: Themes – Performance-Focused Designs with Bill Erickson

Alexa @ FBP
by Alexa @ FBP on Jan 7, 2020 in ,
An image of a computer screen and the title of the 236th episode on the Food Blogger Pro Podcast, 'Themes.'

Welcome to episode 236 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Bill Erickson about the impact your design can have on your blog.

Bill is a WordPress developer, and he’s here today to chat about the impact your site’s design can have on performance and user experience.

Bill works with food blogs quite a bit (Pinch of Yum included), so you’ll really appreciate the advice he gives from a food blogging perspective. From figuring out what fonts to use to understanding how themes and design can impact site speed, this episode is packed with easy-to-understand tips and advice about design.

It’s a really cool interview, kind of different from our norm, but we hope you enjoy it and learn something if you’re pursuing a site redesign this year.

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235: FBP Rewind – Three Ways to Set Smarter Goals in the New Year with Bjork Ostrom

Alexa @ FBP
by Alexa @ FBP on Dec 31, 2019 in
An image of a cassette and the title of the 235th episode on the Food Blogger Pro Podcast, 'FBP Rewind.'

Welcome to episode 235 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about how you can set better goals in the new year.

Tomorrow we welcome a new year and a new decade (depending on who you ask). And that’s why we thought it was important to rewind back to our 131st episode, Three Ways to Set Smarter Goals in the New Year with Bjork Ostrom.

We all know how new years resolutions or goals typically go: we’re ambitious and make a ton of changes, and we slowly but surely fall out of those habits we once wanted to strengthen.

If you’ve experienced this with your new years goals, you’re not alone. And if you have some goals or resolutions you wish to keep this year, we think you’re really going to love this episode. Bjork’s tips will help you create goals that will last and help you accomplish those goals with the right mindset.

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