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Monetizing an Online Food Business Podcasts

196: Answering Your Questions about Influencer Marketing with Nick Brucker

Alexa @ FBP
by Alexa @ FBP on Apr 2, 2019 in ,
An image of Nick Brucker and the title of his episode on the Food Blogger Pro Podcast, 'Answering Your Questions about Influencer Marketing.'

Welcome to episode 196 of The Food Blogger Pro Podcast! This week on the podcast, Alexa interviews Nick Brucker from Sparq Designs about common questions about influencer marketing.

Nick knows marketing. His company, Sparq Designs, helps businesses with their online marketing, media needs, and strategic planning, and he has a deep understanding of marketing from both a brand and a blogger perspective.

Today on the podcast, Nick is tackling your questions about influencer marketing, and…we’re answering real marketing questions from bloggers like you!

We asked the Food Blogger Pro community about their influencer marketing struggles, and Nick is here to offer his advice and strategies for creating long-lasting and beneficial relationships with brands.

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192: Bootstrapped Cupcakes: How Rob and Jen Built a Successful Business

Alexa @ FBP
by Alexa @ FBP on Mar 5, 2019 in , ,
An image of Jen and Rob Morris and the title of their episode on the Food Blogger Pro Podcast, 'Bootstrapped Cupcakes: How Rob and Jen Built a Successful Business.'

Welcome to episode 192 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Jen and Rob Morris from Cupcakeology about starting and growing their bakery.

Have you ever dreamt of opening up your own bakery or restaurant? Jen and Rob did, too. They opened Cupcakeology in Philadelphia due to a love of desserts and management.

Jen and Rob learned a ton about running their own business, and that’s what they’re here today to chat about. You’ll learn about how they overcame the difficulties of starting their own business, how they decided to hire help, and why they eventually started a blog.

This is such a fun interview, and we know you’ll love learning about their journey.

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187: How to Self-Publish Your Own Cookbook with Chelsea Cole

Alexa @ FBP
by Alexa @ FBP on Jan 29, 2019 in ,

Welcome to episode 187 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Chelsea Cole from A Duck’s Oven about the process of self-publishing a cookbook.

It’s time for part 2 of our two-part publishing series!

This week, we’re chatting with Chelsea Cole, sous vide master, all about the steps she took to self-publish her very own cookbook.

Self-publishing is certainly different from traditional publishing, so this episode focuses on the nuances that make self-publishing so accessible and exciting for bloggers.

You’ll learn how she found her topic, how much you should expect to spend if you’re self-publishing a book, and more. Enjoy!

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186: How to Become a Published Author with Lindsey Smith

Alexa @ FBP
by Alexa @ FBP on Jan 22, 2019 in ,

Welcome to episode 186 of the Food Blogger Pro podcast! This week on the podcast, Alexa interviews Lindsey Smith, aka. The Food Mood Girl, about the traditional publishing process.

You have an awesome book idea, but you have no idea what to do with it. If this sounds like you, then this episode is for you!

Lindsey Smith is a publishing pro; she has gone through the self-publishing process in addition to working with a traditional publishing house. This episode, however, is focused on the latter–getting an agent, going through a publisher, and writing a book proposal. She also talks about how she started her own press and developed a conference for aspiring authors.

The publishing process may seem a bit daunting, but you’ll learn a ton of helpful tips in this interview like how to set your pitch apart, how your pitches will change based on the type of book you’re writing, and how you can fine-tune your book idea and proposal. Enjoy!

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179: The Art of Buying Websites with Jeff Hunt

Alexa @ FBP
by Alexa @ FBP on Dec 4, 2018 in ,

Welcome to episode 179 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Jeff Hunt about the process of buying and selling websites.

If you want to secure a place on the internet with a website, you don’t always need to start it from scratch. Instead, you can buy a pre-existing website.

Why would you want to buy rather than start? Well, that’s a good question, and the exact reason why Jeff is here today. He’ll talk about his decision to purchase his first website, how you can make smart buying decisions, how to avoid spammy links, and so much more.

If you’re looking for ways to diversify your income, or perhaps start a new site, I think you’re really going to learn a lot from this interview.

Let’s jump in.

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178: Life, Podcasting, Blogging, and Cookbook Writing with Sonja and Alex Overhiser

Alexa @ FBP
by Alexa @ FBP on Nov 27, 2018 in ,

Welcome to episode 178 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Sonja and Alex Overhiser about balancing content, working together, and podcasting.

Sonja and Alex seem to be doing it all: publishing consistent quality blog content, focusing on SEO, sharing their content on social media, publishing a cookbook, and producing a podcast.

How do they balance it all? That’s a good question. And that’s the exact topic of this episode.

They cover their typical day-to-day, small changes that helped them find balance, and more. Let’s dive in.

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176: Affiliate Marketing for Bloggers with Chris Guthrie

Alexa @ FBP
by Alexa @ FBP on Nov 13, 2018 in

Welcome to episode 176 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Chris Guthrie about making affiliate marketing work for you.

This is the greatest time of year. No, not because of the holidays…because it’s gift guide season!

Joking aside, gift guides are just one of the many ways that you can make affiliate marketing work for you, and that’s exactly why Chris is here.

He’s sharing some unique strategies for affiliate marketing, and he chats about important keywords for affiliate marketing, optimization, and more.

If you’re looking for ways to up your affiliate income game, this episode is for you!

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173: Creating What You Can’t Find with Sven Raphael Schneider

Alexa @ FBP
by Alexa @ FBP on Oct 23, 2018 in , ,

Welcome to episode 173 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Sven Raphael Schneider from Gentleman’s Gazette about starting and growing his business by fulfilling a need.

Sven Raphael Schneider started his business, Gentleman’s Gazette, out of a need. He was looking for information on men’s fashion, and he couldn’t find it.

So he fulfilled the need he saw and created the content himself.

From there, he learned a lot about running a business, from diversifying his income to understanding the correlation between quality and sales. You’ll learn all about his strategies for growth in this episode.

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171: The Business of Podcasting with Noelle Tarr

Alexa @ FBP
by Alexa @ FBP on Oct 9, 2018 in , ,

Welcome to episode 171 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Noelle Tarr from Coconuts & Kettlebells about strategically using a podcast to build a business.

Let’s talk about podcasting and how it can be an awesome opportunity to get your content seen and heard.

Noelle has a blog, a cookbook, and a podcast, and she finds that the podcast is a great way to reach her audience on a deeper level and create a community with her followers.

You’ll learn how she started her podcast, how she decides on topics, and so much more. If you’ve ever wondered if starting a podcast is right for you, this episode will help you understand the benefits and opportunities behind building your brand with a podcast.

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168: How to Add More Value to Your Sponsored Content with Mandi Gubler

Alexa @ FBP
by Alexa @ FBP on Sep 18, 2018 in

Welcome to episode 168 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Mandi Gubler from Vintage Revivals about a new way to organize and report on sponsored content.

Let’s face it: sponsored content is tough. Determining your work’s value, fostering a relationship with a brand, and actually creating valuable content is certainly not the easiest way to monetize your blog.

That said, it can be an extremely profitable way to monetize your site, and Mandi is here today to chat all about it.

The majority of her blogging income comes from sponsored content, so she understands how the process works and how to deliver the most valuable content possible to the brands she’s working with.

She wants to help you refine your sponsored content process and add more value to your campaigns. She’ll give you advice for standing out to a brand, choosing a project management tool, and more!

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