Articles about Podcast

036: What Bloggers Need to Know about Copyrights, Contracts & more with Becky from My Utensil Crock

Raquel

by Raquel on Mar 01, 2016 in Podcast

Welcome to episode 36 of the Food Blogger Pro podcast! Today, Bjork is talking with Becky Brown, a lawyer by day and food blogger by night, about copyrights, trademarks, and other legal stuff that surrounds blogging.

Becky Brown is an attorney for the Department of Homeland Security, and she has been for a rather long time. She started her food blog as a way to document what she did in her free time - namely, cooking!

However, as she got more and more involved with her blog she realized that there were legal implications for some of the things she did online. She also realized that there wasn't a good resource for bloggers that explained these legalities and and helped people navigate through them.

So, she and Liz Vaysman got together and put together an ebook specifically for bloggers that describes everything you need to know about the legalese of blogging in plain, easy-to-understand English. The ebook is called Think Like a Lawyer, Blog Like a Pro and helps bloggers avoid legal pitfalls that can otherwise catch you totally off guard.

As a special bonus, Becky is offering her book, Think Like a Lawyer Blog Like a Pro at a special discount for Food Blogger Pro members! To get the discount, head on over to our Deals page. If you're not an FBP member, you can still get the ebook on Becky's website here!

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035: How to 10x Your Facebook Following in One Year with Stephanie from Spaceships & Laser Beams

Raquel

by Raquel on Feb 23, 2016 in Podcast

How Stephanie Keeping from Spaceships and Laser Beams grew her Facebook following from 50k to 500k in just one year.

Welcome to episode 35 of the Food Blogger Pro podcast! Today, Bjork is talking about Facebook with Stephanie Keeping from Spaceships and Laser Beams (i.e. the coolest blog name ever).

I know... that title seems really outrageous and like a big, fat lie. But Stephanie actually did that in 2015. At the beginning of the year, she had a Facebook following of ~50,000 people, and by December she was up to 500k - a 10x increase.

This exponential gain in followers didn't just happen. Instead, Stephanie made the conscious decision to focus on Facebook and use it to leverage her blog. Her dedication to this one goal has massively grown her blog traffic, her income, and her ability to do what she loves full time.

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034: How to Start a Career in Professional Food Photography and Styling with Pheasant & Hare

Raquel

by Raquel on Feb 16, 2016 in Podcast

How two people left their corporate jobs and started careers in food photography and styling. Plus, the tools they use, whether the food is fake, and why they're getting into video.

Welcome to episode 34 of the Food Blogger Pro podcast! Today, Bjork is talking with Richard Westley Wong and Sara Bartus - a food photography and styling team based out of Minneapolis, MN.

If you've ever dreamed of leaving it all behind and starting a brand new career in food photography or food styling, then this episode is for you! Both Sara and Richard started their professional careers in totally different fields - but they both landed in the creative space of food photography.

Now, they work together as a team, shooting both editorial content and banner shots for large companies. So, how did they get to where they are today? Listen in to find out!

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033: Notes on the Pinch of Yum Redesign

Raquel

by Raquel on Feb 09, 2016 in Podcast

How the internet is like The Matrix, email marketing for POY, and how the shop & recipe pages were built.

Welcome to episode 33 of the Food Blogger Pro podcast! This week, Bjork goes solo as he talks about the Pinch of Yum redesign.

If you frequent the Pinch of Yum website at all, you may have noticed some big (and small!) changes lately. While the general feel of the website is the same, things are certainly different.

The change is the result of a complete theme switch on Pinch of Yum, and today Bjork takes this podcast hour to talk about it. He starts off with some background info and metaphors of The Matrix (whaaaaat?), and then gets into some new things you'll be seeing around POY. Sit down, grab a coffee and a pen, and get ready to hear some great stuff!

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032: Buying & Selling Websites with Mark Daoust from Quiet Light Brokerage

Raquel

by Raquel on Feb 02, 2016 in Podcast

Makr Doust talks about what it takes to sell a profitable website, what risk factors are involved, and the most important thing you can do for your business.

Welcome to episode 32 of the Food Blogger Pro podcast! This week, Bjork talks with Mark Doust about buying and selling established websites.

Most of you probably aren't thinking of selling your website right now. But even if you aren't, knowing what makes a website "sellable" can really help you in the future if that day ever does come.

Mark Daoust has made his living by helping people buy and sell websites since 2007, and he's become a go-to expert in the field. Lucky for us, he decided to come on the podcast today and tell us everything he knows - well, as much as he can in an hour!

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031: Rebranding Your Blog with Erin Clarke from Well Plated

Raquel

by Raquel on Jan 26, 2016 in Podcast

Erin Clarke talks about rebranding her food blog when her name just didn't fit her content any more.

Welcome to episode 31 of the Food Blogger Pro podcast! This week, Bjork talks with Erin Clarke from Well Plated about rebranding her food blog.

Back when Erin started her blog, it wasn't called Well Plated. Instead, it was called The Law Student's Wife - and that's because 1) she was a law student's wife, and 2) it wasn't necessarily about food.

But after blogging under that name for a while, she decided that she loved posting recipes. And unfortunately, the name of her blog just didn't fit any more.

So, she made the really tough decision to rebrand her blog, and she did it! But it wasn't all rainbows and unicorns, though. There wasn't much info about the process of rebranding out there, so she had to go at it all on her own.

In this episode, Erin shares what she learned along the way, and her #1 resource for learning what it takes to rebrand your blog.

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030: Blogging for the Long Term with Nick Evans from Macheesmo

Raquel

by Raquel on Jan 19, 2016 in Podcast

Nick Evans from Macheesmo talks about blogging for the long term, being on TV, and using Blab to connect with his audience.

Welcome to episode 30 of the Food Blogger Pro podcast! This week, Bjork interviews a member of the Food Blogger Pro community, Nick Evans from Macheesmo!

Many of you listening to this podcast right now know Nick Evans from the Food Blogger Pro community forums. Nick is always a voice of inspiration, motivation, and encouragement to other members on the forum.

What you might not know is that Nick has been doing this blogging thing for quite a long time - 8 years to be exact! And in this interview, he shares some really great realistic tips for maintaining a blog over the long term.

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029: The Phases of Pinch of Yum with Bjork & Lindsay Ostrom

Raquel

by Raquel on Jan 12, 2016 in Podcast

Bjork & Lindsay Ostrom talk about the different phases their food blog Pinch of Yum went through from the very beginning up until today.

Welcome to episode 29 of the Food Blogger Pro podcast! This is a special edition of the FBP podcast featuring... you guessed it! Bjork and Lindsay Ostrom.

It's always so interesting to hear about the stories people have with their blogs - when they started, how they got going, what keeps them inspired.

However, it's pretty rare to get a full breakdown of all the phases that the blog and the blogger(s) went through from day 1. Usually the stories talk about the beginning, and then the present.

But today, Bjork and Lindsay sit down together (literally) and talk about the 4 distinct stages Pinch of Yum went through up until today. It's just so interesting. And if you listen alllll they way through to the end, they also have some cutesy married-couple moments that I distinctly decided not to edit out. It's adorbs.

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028: How to Boost Your Blog’s SEO with Casey Markee from Media Wyse

Raquel

by Raquel on Jan 05, 2016 in Podcast

Casey Markee from Media Wyse talks about how food bloggers can utilize SEO to help improve search traffic numbers.

Welcome to episode 28 of the Food Blogger Pro podcast! We are starting the new year off strong with a podcast all about optimizing your blog so that you can show up higher in search results.

SEO can sound like a really scary acronym - what does it even mean, and how can I make it work for me?! But fear not, because even though it can be pretty complex to master, it can also be pretty easy to get started with.

Casey Markee from Media Wyse specializes in boosting SEO for food blogs. He kind of fell into this niche by accident, and by now has worked with 50+ bloggers to help them rank higher in search. In this interview, he and Bjork talk about some of the really quick and easy things you can do to improve your blog’s SEO, as well as some of the higher-level stuff that can give you an extra SEO boost.

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027: Committing to a Niche and Building a Brand with Ali Maffucci from Inspiralized

Raquel

by Raquel on Dec 29, 2015 in Podcast

Ali Maffucci from Inspiralized talks about finding a specific niche for your blog business, staying organized, and selling a physical product.

Welcome to episode 27 of the Food Blogger Pro podcast! This is the last episode of 2015 - crazy! This week on the podcast, Bjork is talking with Ali Maffucci from Inspiralized!

When most bloggers start out, committing to a specific niche can seem scary - we don't want to turn anyone away from our new blog! However, finding a small niche that you are really passionate about can help propel your blog into success.

Ali Maffucci has certainly found a small niche with Inspiralized. She posts recipes that all use a spiralizer, and she loves it! She's been featured in many magazines, has her own product to sell, and has really captured the love and attention of fellow spiralizers.

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026: How Pinterest Analytics can Boost your Blog with Kate Ahl from Simple Pin Media

Raquel

by Raquel on Dec 22, 2015 in Podcast

Kate Ahl from Simple Pin Media talks about how to optimize your Pinterest account and how Pinterest Analytics can help guide your content.

Welcome to episode 26 of the Food Blogger Pro podcast! This week marks the 6th month anniversary of the FBP podcast - so exciting! We’ve learned so much in the last 6 months, and we’ve really loved sharing it with all of you. Thank you thank you for being our loyal subscriber!

This week on the podcast, Bjork is talking with Kate Ahl from Simple Pin Media about Pinterest!

For most bloggers (myself included), Pinterest Analytics are really just used as a comparison tool - how the blog did this week versus last week. However, Kate from Simple Pin Media specializes in digging deep into Pinterest Analytics to really see what works - and then she coaches her clients on how to use that information to grow their blogs.

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025: How to Connect with Influencers with John Corcoran from Smart Business Revolution

Raquel

by Raquel on Dec 15, 2015 in Podcast

John Corcoran from Smart Business Revolution talks about how influencers can help your business succeed.

Welcome to episode 25 of the Food Blogger Pro podcast! This week, Bjork talks with John Corcoran from Smart Business Revolution about connecting with influencers.

Growing your blog can be tough - aside from all the cooking, photographing, and writing, you also have to figure out how to get your name out there. John Corcoran argues that connecting with influencers and growing your relationships with them can be one of the best ways to get your name out there.

So how do you do it? Listen in as John shares his personal experiences with networking, his best tips to meet influencers, and why you should rank peoples' importance from a business standpoint.

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024: How to Find Balance in Blogging with Ali Ebright from Gimme Some Oven

Raquel

by Raquel on Dec 08, 2015 in Podcast

Ali Ebright from Gimme Some Oven talks about photography, blogging as a career, and how to find balance in the crazy world of blogging.

I am SO excited about this week's episode because it goes over some really important things that I think all bloggers need to hear. This week, Bjork talked with Ali Ebright from Gimme Some Oven about finding balance in the busy world of blogging.

We all know what it feels like to feel totally overwhelmed about all the things we "need" to do - and excel at - as bloggers. First it's cooking, then web administration, and photography, then social media, Twitter parties, monetization, writing... and the list goes on!

But in today's episode, Ali shares her best advice for bloggers - and it includes slowing down and taking some time for yourself.

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023: Building a Team for your Online Business with Melissa Lanz from The Fresh 20

Raquel

by Raquel on Dec 01, 2015 in Podcast

Melissa Lanz from the Fresh 20 talks about how she got her business started and how hiring a team has helped her grow the business while still taking time to enjoy her life.

Welcome to the 23rd episode of the Food Blogger Pro podcast! These numbers are getting pretty big... in just 3 more episodes that means we'll have been making podcast episodes for half a year! So crazy. On to the episode!

This week, Bjork had a conversation with Melissa Lanz, the CEO and founder of The Fresh 20, a meal planning service. They talk a little bit about what her business does, and a LOT about how her business does it.

Melissa Lanz wasn't always an entrepreneur. In fact, she started out as a "miserable, but comfortable" corporate worker making well over $100k per year. So she started her own business - and it grew to the point that she simply couldn't do it all on her own.

So, she hired some help. And in the years since, she's become a master at hiring, firing, running her online business, and helping others do the same.

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022: Sponsored Content from a Brand’s Perspective with Zach Tackett from DeLallo

Raquel

by Raquel on Nov 24, 2015 in Podcast

Zach Tackett from DeLallo Foods talks about how brands view sponsored content, and gives advice for bloggers looking to find brands to work with.

Hello hello! We're back at it this week on the FBP Podcast and we're talking with Zach Tackett from DeLallo about sponsored content from the brand's perspective.

It's the ultimate food blogger goal - to get paid to use a brand's product in a recipe you post on your website. What could be cooler?!

The tough part can be actually finding the brands that you want to work with - and who want to work with you, too. Fortunately, Zach Tackett from DeLallo Foods met up with Bjork and Lindsay to talk about exactly what brands are looking for in bloggers, what the process looks like, and what to expect.

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