Articles about Podcast

061: Our Very First Community Podcast: Advice and Insight from the FBP Community


by Raquel on Aug 23, 2016 in Podcast

Advice and insight from the FBP community, including finding your own voice, accountability groups, editorial calendars, and more!

Welcome to episode 61 of the Food Blogger Pro podcast! We have a special episode today - our first ever community podcast! In this episode, we hear from members of the Food Blogger Pro community talk about what’s working for them right now.

The only bummer about the FBP Podcast is that we just can’t interview everyone. There are so many bloggers out there who we would love to hear from, though!

So, the idea for a community podcast episode was born. Listeners from all over the globe called in to share their tips, tricks, and techniques that are working for them to grow their blog. Ranging from tips to help manage social media to techniques for staying on top of things, this episode has a little bit of everything. Enjoy!

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060: 8 Food Blog SEO Tips


by Raquel on Aug 16, 2016 in Podcast

SEO tips for food bloggers, covering what SEO is, who it is intended to influence, and how you can use it to improve traffic to your food blog.

Welcome to episode 60 of the Food Blogger Pro podcast! In this episode, Bjork finishes off the solo trio with some fantastic advice on SEO for food bloggers.

SEO can seem mysterious and scary for bloggers. There’s so much information on it out there, but it can be confusing and difficult to read. Moz, an popular and well-regarded SEO site, published once upon a time a blog post called the Beginner’s Guide to SEO. Bjork read through this whole post (it’s so long it has chapters!) and pulled out a bunch of things he learned from the post.

In today’s podcast, Bjork talks about these things and relates them specifically to food blogging. He talks about what the purpose of SEO is and how people use it, as well as how you can improve the SEO of your website.

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059: 9 Ways to Avoid Blogger Burnout with Bjork & Lindsay Ostrom


by Raquel on Aug 09, 2016 in Podcast

9 tips, tricks, and tactics to avoid blogger burnout.

Welcome to episode 59 of the Food Blogger Pro podcast! In this episode, Bjork and Lindsay talk about 9 ways to avoid blogger burnout.

It’s August and summer is in full swing. As happy as that generally makes us, summer can often be a difficult time for bloggers - it even has its own moniker, the summer slump. During the summer slump, traffic goes down, ad income falls, and worst of all, bloggers can get totally burned out.

Bjork and Lindsay are no strangers to burnout. They’ve both experienced it many times with their businesses. However, they’ve also been intentional about learning how to deal with burnout when it happens and what steps they can take in the future to keep it at bay. In this episode, Bjork and Lindsay share 9 tips (plus 1 bonus tip!) that you can use to avoid blogger burnout.

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058: 5 Tips for Overcoming the Resistance


by Raquel on Aug 02, 2016 in Podcast

How to recognize the resistance and 5 tips for overcoming it so that you can do meaningful work.

Welcome to episode 58 of the Food Blogger Pro podcast! In this episode, Bjork goes solo and talks about overcoming “the resistance.”

One of the hardest things about doing a creative endeavor is simply doing it. Not getting distracted. Not doing other less important things. Not putting it off endlessly because the idea of actually doing it is scary.

This is called the Resistance. The Resistance is what keeps us from moving forward, from trying new things, and from making progress. And we all have it somewhere inside, and it usually shows up much more often then you would like to imagine. But once you are aware of the resistance and what it looks like, you’ll see it everywhere. In this episode, Bjork gives 5 tips that help you overcome the Resistance when it rears it’s ugly head.

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057: Viral List Building with Josh Ledgard from KickoffLabs


by Raquel on Jul 26, 2016 in Podcast

Becoming an entrepreneur, finding the right idea, and growing your audience with Josh Ledgard from Kickoff Labs

Welcome to episode 57 of the Food Blogger Pro podcast! In this episode, Bjork interviews Kickoff Labs founder Josh Ledgard about finding the right idea and growing your audience.

Josh Ledgard started his entrepreneurial journey while still working at Microsoft - he would start projects, bring them in, and then gain support for the project from his superiors. He then slowly and methodically planned to start his own business, saving up money for a year and dreaming up big ideas.

The business he and his cofounder eventually started was not one of their original ideas. Instead, they “happened upon” a product that people really wanted to use, and they ran with it. Learn more about Josh, his awesome story, and their amazing marketing product, Kickoff Labs, in this enlightening interview.

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056: Working in Your Area of Brilliance with Meghan Telpner


by Raquel on Jul 19, 2016 in Podcast

Creating a business, staying small, and finding the work you should be doing with Meghan Telpner.

Welcome to episode 56 of the Food Blogger Pro podcast! In this episode, Bjork talks with Megan Telpner about creating a business, staying small, and finding the work you should be doing.

Last week, Bjork talked with Jason logsdon about self-publishing cookbooks. To go back and listen that episode, click here.

Working in Your Area of Brilliance

Meghan Telpner is the CEO of the Academy of Culinary Nutrition, an online school where students learn to create healthy lives through cooking. The school has certified over 700 people to practice as culinary nutritionists and Meghan is a sought-after speaker about entrepreneurship.

She didn’t start there, though. Meghan’s career online began back in the early 2000s, and she’s fine-tuned (and rough-tuned) her business to grow it into what it is today. Meghan has found that just “doing the work” isn’t good enough, and that to really excel you need to be working in your area of brilliance.

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055: Generating Income through Self-Publishing a Cookbook with Jason Logsdon


by Raquel on Jul 12, 2016 in Podcast

How self-publishing can make you more money than traditional, what it takes to self-publish, and how much traffic you need to have before publishing.

Welcome to episode 55 of the Food Blogger Pro podcast! In this episode, Bjork talks with Jason Logsdon from Amazing Food Made Easy about self-publishing a cookbook.

For many bloggers, getting a cookbook deal sounds like a dream come true. That’s when they know they’ve “made it.” As it turns out, though, getting a cookbook deal with a major publisher isn’t all puppies and roses. When it comes down to it, publishing a cookbook is more about brand awareness than it is about income, and much of the legwork done for creating and marketing the book is still up to the author.

Jason Logsdon published his first cookbook when his blog was still rather small - and he quickly discovered how self-publishing can actually be a simple, rewarding process that allows you to generate income even with a relatively small audience.

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054: How Bloggers Become Entrepreneurs with Jeni Elliott from The Blog Maven


by Raquel on Jul 05, 2016 in Podcast

The difference between strategies and tactics, how to transform from a blogger into an entrepreneur, and making goals for your blogging career with Jeni Elliott from the Blog Maven.

Welcome to episode 54 of the Food Blogger Pro podcast! In this episode, Bjork talks with Jeni Elliot from The Blog Maven.

Jeni Elliott knows that just doing the work isn’t going to turn your business dreams into a reality. Instead, she’s a proponent of doing the right kind of work, using both tactics and strategies to achieve your overarching goals, and maintaining a work-life balance.

She got her start not in the blogging world, but in the business world, where she helped small business owners meet their goals. As an avid blog reader, though, she found that she could apply her strategies to blog businesses and see profound impact. So, she made The Blog Maven her career’s work, and along the way has learned what it takes to turn a blogger into an entrepreneur.

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053: Pat Flynn’s Tips for Building Online Businesses That Fly


by Raquel on Jun 28, 2016 in Podcast

Pat Flynn joins us today to talk about what he would do if he had to start all over again, why some people don't find success online, and how to know if your business idea is viable.

Welcome to episode 53 of the Food Blogger Pro podcast! In this episode, Bjork talks with someone most of us are probably familiar with, Pat Flynn from Smart Passive Income.

Do I even need to introduce Pat? I mean, he’s kind of an online business celebrity. In the world of passive income, Pat has come to embody what it means to run a passive income business.

If you haven’t heard of passive income before, definitey check out Pat’s website where he talks a lot about it.

This episode doesn’t go too deep into the intracacies of what passive income is. Instead, Pat talks about what he’s done to determine whether a passive income business idea will really take off - whether or not it will fly. He talks about his two passive income business and how they continue to bring in money today after creating them years ago. He talks about how he can manage with so many things on his plate while still adhering to The One Thing that Jay Papasan talked about in this episode. In all, it’s a really incredible episode, so let’s just jump right in!

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052: How to Sell 4,000 Cookbooks Before You Even Publish with Megan Gilmore from Detoxinista


by Raquel on Jun 21, 2016 in Podcast

How to run a successful preorder campaign, why writing a cookbook is a good business decision, and what you need to do before deciding to write a cookbook with Megan Gilmore from Detoxinista.

Welcome to episode 52 of the Food Blogger Pro podcast! In this episode, Bjork talks with Megan Gilmore from Detoxinista.

We all know that writing a cookbook is a LOT of work. From the recipe development to the photography, a cookbook author is a busy bee. One thing you might not know, though, is that the author is also expected to presell copies of their book to their audience before it even publishes. As you might imagine, this can be quite the task!

When Megan Gilmore, the author behind Detoxinista, set out to presell copies of her first cookbook, they expected the average number of sales - somewhere around 500 cookbooks. Instead, she blew everyone at 10 Speed Press out of the water with a whopping 4,000 cookbook presales - the largest presale in the history of 10 Speed Press. Today, she’s here to tell us how she did it.

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051: Building a Brand for your Business with Aaron Scott from Your Brand Week


by Raquel on Jun 14, 2016 in Podcast

Why your logo is so important, how to choose colors, and why you need brand guidelines with Aaron Scott from Your Brand Week.

Welcome to episode 51 of the Food Blogger Pro podcast! In this episode, Bjork dives into the intricacies of branding with Aaron Scott from Your Brand Week.

For some new businesses, branding can be an afterthought, or even something that isn’t thought about much at all. In reality, though, your branding can be the first and last impression that a visitor can have about your business. A logo can convey meaning, type can encourage continued reading, and colors can invoke emotion. When it all comes together, your branding can be a powerful tool for your business.

Aaron Scott and his wife, Amanda, recently launched Your Brand Week, a boutique branding agency geared toward helping small businesses create meaningful brands in an affordable and efficient manner. Today, Aaron chats with Bjork about what a cohesive brand is and how it can impact your business.

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050: The Secret to Engaging Video with Tim Schmoyer from


by Raquel on Jun 07, 2016 in Podcast

How to keep viewers' eyes glued to the screen, the best kind of video cuts for YouTube, and satisfying expectations in the first 15 seconds.

Welcome to episode 50 of the Food Blogger Pro podcast! In this episode, Bjork talks all things video with Tim Schmoyer from

We’ve all heard it recently: video is the new thing. Get into video. Video is key. Okay, okay. We get it. We need to get into video.

But once we make that commitment and dive right in, how do we get people to watch it? And beyond that, how do we get them to keep watching it?

Keeping viewers engaged with your video is extrememly important. The longer they watch your video, the more interested they are in your content, and the more positive signals they send to YouTube (or whereever you upload).

Tim Schmoyer, founder of and long-time successful YouTube Vlogger, is here today to share his secrets to creating engaging videos that your viewers just can’t peel their eyes away from.

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049: The Power of Accountability with Allison Schaaf from PrepDish


by Raquel on May 31, 2016 in Podcast

How an accountability group has helped her reach her goals, being unique, and working through struggles with Allison Schaaf from PrepDish.

Welcome to episode 49 of the Food Blogger Pro podcast! In this episode, Bjork chats with Allison Schaaf from the meal planning service PrepDish.

Allison Schaaf started her entreprenurial adventure with two key components: a focused goal and great branding. But what has kept her going in creating a business that brings in hundreds of thousands of dollars every year was something else entirely. In a word:


Allison found a while back that working with business coaches has helped her business skyrocket. And while the coaches helped her get to where she is today, she also discovered that accountability of any sort, from a coach to a friend to a dedicated group, is what helps her set and achieve her goals.

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048: Finding success on the verge of quitting with Dustin & Lacey Baier from A Sweet Pea Chef


by Raquel on May 26, 2016 in Podcast

What helped them turn their blog into a profitable business, why they say no to good opportunities, and what makes a viral food video.

Welcome to episode 48 of the Food Blogger Pro podcast! This week, Bjork interviews Dustin & Lacey Baier from A Sweet Pea Chef.

A few years ago, A Sweet Pea Chef was floundering. Dustin & Lacey had grown it to the point where it was getting expensive to maintain, but they hadn’t unlocked the secrets to turning it into a successful business. They bounced from great idea to great idea, but just weren’t able to get anything to stick.

Until, one day, an internet passer-by pounced and described how inferior they were to the competition. Little did they know, this angry email would lead them down a path that would help them properly monetize their website and start turning things around.

Since then, Dustin & Lacey learned how to say no to good opportunities to focus on what’s most important, cracked the code for viral vide, and took A Sweet Pea Chef to new heights.

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047.5: Food Blogger Pro is Open for Enrollment!


by Raquel on May 24, 2016 in Podcast, News

Food Blogger Pro is open for the Summer Enrollment from May 24 - June 2!

Welcome to episode 47.. and a half of the Food Blogger Pro podcast! In this special bonus edition, Bjork tells the story of why he and Lindsay started Food Blogger Pro, and how it has grown to help thousands of members start and grow their food blogs.

But first…

Food Blogger Pro is Open for Enrollment!

It’s the thing we’ve all been waiting for! We’ve had so many people email us asking when FBP would finally be open for enrollment again. And to our great happiness, the time has come!

We’ll be accepting new members to Food Blogger Pro today, May 24, through Thursday, June 2 at midnight CST.

–> Click here to sign up! <–

We are so excited to be bringing some new members on board. We love love our Food Blogger Pro family, and we’re so excited to be growing it once again.

Alright, now about that story. If you ever wondered why Bjork and Lindsay started Food Blogger Pro and what that was like for them, then listen in as Bjork takes a trip down memory lane. He also talks about the benefits of being a Food Blogger Pro member, from the video library to the community forum, the access to industry experts to the special deals & discounts. It's pretty great, if I may so so myself!

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