Podcasts Archive

430: Grow Your Email List with ConvertKit’s Creator Network with Nathan Barry

by Emily @ FBP on Oct 10, 2023 in Building Traffic and Growing Your Audience

Welcome to episode 430 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Nathan Barry from ConvertKit.

Nathan Barry is back on the podcast this week to chat about all things email marketing and strategic business growth. ConvertKit recently started the Creator Network and Nathan is here to explain what it is, as well as how food creators can use it to grow their email lists.

Nathan walks listeners through how to get started with the Creator Network and shares compelling case studies about how creators have strategically utilized the Creator Network as part of their business models.

This is a great episode for anyone looking to diversify their income streams in a new way. We think you’ll leave this episode feeling inspired to try something new and with a fresh perspective on sharing your content.

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429: Tips for Styling, Editing, and Monetizing Food Photography with Rachel Korinek

by Emily @ FBP on Oct 3, 2023 in Food Photography

Welcome to episode 429 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Rachel Korinek from Two Loves Studio.

Food photography can be overwhelming, no matter if you’re a beginner or if you’ve been blogging for a decade! Luckily we have Rachel Korinek to help walk us through the tips and tricks that make food photography and editing just a little bit easier.

In this podcast episode, Bjork and Rachel chat about Rachel’s journey as an entrepreneur, and how her definition of success has changed over the years. She also shares her strategies for shooting multiple recipes in one day, and how she prepares in advance for her food photography days.

She also has lots of valuable advice about styling foods that aren’t photogenic (meatloaf, anyone?). The episode ends with a series of listener questions about phone photography, editing, and background props — it’s a good one!

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Tiny Bites: How to Customize GA4 to be More Like UA

by Emily @ FBP on Sep 28, 2023 in Tech Tips for Food Bloggers

Welcome to Tiny Bites from the Food Blogger Pro Podcast! In this episode of Tiny Bites, Bjork interviews Alison Bechdol from Digital-ade about GA4 data models and how to change yours if your data isn’t looking quite right.

As of July 1, 2023 Google Analytics 4, or GA4, is the default property within Google Analytics. There is a steep (and, it seems, long) learning curve to using GA4, especially because GA4 uses and collects data completely differently than Universal Analytics (or UA) did. New metrics, new language, new data… it’s a lot to familiarize yourself with!

In this podcast interview (our first episode of Tiny Bites!), Bjork chats with Alison Bechdol (who is also the Google Analytics Expert here at Food Blogger Pro) about some tips and trips that will make this transition from UA to GA4 a little easier.

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428: How to Diversify Your Income with a Meal Planning Membership App with Liam Smith from MealPro App

by Emily @ FBP on Sep 26, 2023 in Monetizing an Online Food Business

Welcome to episode 428 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Liam Smith from the MealPro App.

If you’ve been listening to The Food Blogger Pro Podcast for any length of time, you know how important it is to diversify your income as a food blogger. And one of the ways that you might consider doing that is by starting a meal planning membership app!

Liam Smith founded the MealPro App as a white-label meal planning app to allow food creators to easily (and affordably) personalize an app for their community.

Bjork and Liam chat about the process of developing the app, how food bloggers can monetize through the app, and the importance of surveying your community to better meet their needs.

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427: Why Diversifying Your Website Traffic Matters with Arman Liew from The Big Man’s World

by Emily @ FBP on Sep 19, 2023 in Building Traffic and Growing Your Audience

Welcome to episode 427 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Arman Liew from The Big Man’s World.

Arman has been blogging for almost ten years now and has a really fresh perspective on everything from sponsored content to social media.

He is really honest about some of the struggles he’s faced with blogging over the years (fickle algorithms, anyone?) and how those have led to a very strategic and intentional approach to his site nowadays.

Arman also shares more about what it’s like to be a food blogger in Australia, and why he’s chosen to prioritize an American audience with his content. It’s a really entertaining and thought-provoking interview — don’t miss it!

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426: Social Media Deep Dive: Threads, X, and AI with Andrea Balogun

by Emily @ FBP on Sep 12, 2023 in Building Traffic and Growing Your Audience

Welcome to episode 426 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Andrea Balogun from Balogun Strategy & Design.

Social media is constantly changing — new algorithms, new platforms, new trends. It’s hard to keep up and it’s easy to get overwhelmed. But luckily we have Andrea Balogun to help walk us through it all!

Andrea’s back on the podcast to talk about the hot topics in social media right now. She explains more about the Threads app and why food creators might consider adding it to their social media strategy. Andrea also imparts her wisdom around crafting a social media strategy and being intentional about how you create content for social media to avoid burnout.

Andrea and Bjork also chat about new tools and AI in the social media space and how to incorporate them into your workflow. If you’re on social media as a content creator, this is a must-listen!

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425: Thriving within a Niche and Creating Your Dream Job with Amy Palanjian from Yummy Toddler Food

by Emily @ FBP on Sep 5, 2023 in Building Traffic and Growing Your Audience, Food Writing

Welcome to episode 425 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Amy Palanjian.

Amy Palanjian first started her blog, Yummy Toddler Food, in 2014. Since then, she has been incredibly intentional about every aspect of her business, from her content strategy and becoming an authority in her niche, to diversifying income streams and email marketing.

In this interview, Bjork and Amy chat about all of these aspects of her business, and how she has worked to create a role for herself at Yummy Toddler Food that looks as close as possible to her dream job.

It’s a must-listen episode for anyone thinking about picking a niche, and how to grow your business within that niche.

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424: The Future of Content Creation (and Protection) in a World of AI with Paul Bannister from Raptive

by Emily @ FBP on Aug 29, 2023 in Monetizing an Online Food Business, Tech Tips for Food Bloggers

Welcome to episode 424 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Paul Bannister from Raptive.

It’s hard to keep up with AI, as the technology, legislation, and our understanding of it, are rapidly evolving. As content creators, it’s imperative that we stay as informed as possible to understand how AI will alter the future of food blogging, and what we need to do now to stay ahead of these changes.

And that’s why Paul Bannister is back on the podcast this week! Bjork and Paul discuss how AI tools are currently using existing content, like recipes from food blogs, and how online search might change in the coming years.

They share actionable steps you can take to protect your content, and how you might want to change your content and business strategy in a world of AI. This episode is a must-listen for anyone in the content creation space.

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423: How Liz and Lauren Allen Built a Food Blog with 11 Million Monthly Pageviews

by Emily @ FBP on Aug 22, 2023 in Building Traffic and Growing Your Audience, Running an Online Business

Welcome to episode 423 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Lauren and Liz Allen from Tastes Better from Scratch.

Twin sisters Liz and Lauren Allen started Tastes Better from Scratch in 2009 and have been working together on the blog ever since. They are incredibly strategic about every aspect of their business, from hiring and content creation to data privacy and goal setting.

In this interview, Bjork chats with Liz and Lauren about how they’ve expanded their business over the years and worked to maintain the huge growth they saw in 2020 that skyrocketed their pageviews from 5 to 11 million per month.

They are also open and honest about their plans for the future of Tastes Better from Scratch in a world with AI and changing data privacy laws. If you’re looking for new ways to think about growing your business while leaning into your strengths, you won’t want to miss this episode!

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422: Why Success as a Food Blogger Isn’t Linear with Liz and Paul Madsen from Zardyplants

by Emily @ FBP on Aug 15, 2023 in Building Traffic and Growing Your Audience, Food Blogger Stories

Welcome to episode 422 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Liz and Paul Madsen from Zardyplants.

Liz and Paul Madsen started Zardyplants in 2018 as a way to share their favorite plant-based comfort food recipes with readers. Over the last five years, they’ve worked together to grow the site (and Paul now works full-time for their business)!

Liz and Paul share more about the early days of Zardyplants, and how their processes and business have changed over the years. They have really practical advice about the importance of reinvesting in your business, being strategic around the types of recipes you create, and what to prioritize as a beginner blogger.

This is a particularly valuable episode for beginner bloggers but is also a great listen for any content creator trying to define what success looks like for you and your brand.

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