The Food Blogger Pro Podcast

We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday!

279: Financial Independence – How to Be Efficient with Your Money with Anna Rider

Alexa @ FBP
by Alexa @ FBP on Nov 17, 2020 in , ,
An image of a notebook and a computer on a desk and the title of Anna Rider's episode on the Food Blogger Pro Podcast, 'Financial Independence.'

Welcome to episode 279 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Anna Rider from Garlic Delight about financial independence and retiring early.

This is a different kind of episode for us, but it’s about a topic that affects us all as creators, bloggers, and side hustlers: business and personal finances.

How do you manage your spending? Do you understand the value of the business and personal purchases you’re making? Can you calculate the expected value of a blog post?

Not only are you looking to maximize the return on the money you spend on your business, but you’re also probably working to save money for long-term goals. Understanding your finances is a crucial step as you’re working towards financial independence and retirement.

If you’ve ever wanted to learn more about budgeting, tracking your spending, and understanding the impact of the money you spend, this episode with Anna is for you!

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278: Lessons from a Veteran Food Blogger – How to Overcome a 60% Dip in Traffic with Carrie Forrest

Alexa @ FBP
by Alexa @ FBP on Nov 10, 2020 in , ,
An image of an office and the title of Carrie Forrest's episode on the Food Blogger Pro Podcast, 'Lessons from a Veteran Food Blogger.'

Welcome to episode 278 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Carrie Forrest about some of the SEO enhancement she has made to her blog this year.

Do you know which of your posts are performing the best? Do you know which ones aren’t getting any search traffic?

That’s what Carrie is back on the podcast to talk about today!

Carrie has been blogging for over 10 years, and in that time, she has published a lot of content. But not all content performs equally.

As the result of an SEO audit after she experienced a large dip in traffic, Carrie decided to refresh and delete nearly 2/3 of the content on her site. Through that process of learning about the health of her site as a whole, Carrie now better understands how her content performs and how her content supports the mission of her blog.

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277: Care For Yourself – Mental Health for Entrepreneurs with Sherry Walling

Alexa @ FBP
by Alexa @ FBP on Nov 3, 2020 in
An image of a drop of water and the title of the 277th episode on the Food Blogger Pro Podcast, 'Care for Yourself.'

Welcome to episode 277 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sherry Walling from Zen Founder about how entrepreneurs can care for their mental wellbeing.

The focus of today’s episode is mental health for entrepreneurs – why it’s so important, practices that support positive mental health, and how to make lasting behavioral changes.

Bjork interviews Zen Founder co-founder Sherry Walling in this episode, and she draws on her background as a clinical psychologist who has experience supporting high achieving people with high-intensity jobs to help entrepreneurs support their mental health and emotions.

Your mental health is important, it matters, and it’s okay and necessary to take the time to care for yourself.

This episode will give you some ideas and strategies to care for your mental health through your entrepreneurial journey.

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276: Featured Podcast – Scaling Your Business & Providing Massive Value with Bjork on the Irie Lemon Podcast

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by Alexa @ FBP on Oct 27, 2020 in ,
An image of lemons and the title of 276th episode on the Food Blogger Pro Podcast, 'Featured Podcast.'

Welcome to episode 276 of The Food Blogger Pro Podcast! This week, we’re playing an episode from the Irie Lemon Podcast with Liz Della Croce and Vincent Mcintosh.

Today’s episode is a bit different from normal, and that’s because we’re featuring an episode of the Irie Lemon Podcast.

Liz and Vincent interviewed Bjork a few weeks ago about his unique journey from non-profit educator to food and tech CEO. You’ll hear stories of how Bjork and Lindsay formed their businesses, how Bjork stays inspired, and how he delegates and hires.

We hope you enjoy this featured podcast episode!

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275: Optimizing Ads – How Food Bloggers Can Make the Most Out of Display Ads with Paul Bannister and Becca Clark

Alexa @ FBP
by Alexa @ FBP on Oct 20, 2020 in
An image of a laptop and the title of the 275th episode on the Food Blogger Pro Podcast, 'Optimizing Ads.'

Welcome to episode 275 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Paul Bannister and Becca Clark from AdThrive about how ad revenue works and how food bloggers can increase the income they get from ads.

Let’s talk about ads. They’re a simple way to make some money from your site (essentially, the more traffic you have, the more ad revenue you can potentially make), and there are many different strategies to help you optimize your ad revenue out there.

But ad placement and revenue is an art and a science. Paul and Becca from AdThrive are here on the podcast to talk about how ads work and how food bloggers can optimize the ads they run on their sites.

It’s an interesting conversation in how ads operate behind-the-scenes, as well as how incredible content is essentially the ultimate driver of ad revenue.

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274: Q&A – How Food Bloggers Can Make the Most Out of Q4

Alexa @ FBP
by Alexa @ FBP on Oct 13, 2020 in , ,
An image of question marks and the title of the 274th episode on the Food Blogger Pro Podcast, 'Q&A.'

Welcome to episode 274 of The Food Blogger Pro Podcast! This week on the podcast, we’re re-sharing a Q&A we held for our Food Blogger Pro members where Bjork and Pinch of Yum’s General Manager, Jenna, answer questions about preparing for Q4.

Q4 is made up of the last three months of the year (October, November, and December), and it’s a big deal for food bloggers.

Why? Because people are hungry for recipes! They want recipes for Halloween, Thanksgiving, the holidays. And when we’re not experiencing a pandemic, they want crowd-pleasing recipes and recipes they can make for their holiday parties and get-togethers.

Not only that, but advertising spend goes up during these three months. Sponsors are looking for bloggers and content creators who can create seasonal content, and display ad revenue goes up because traffic is up.

To help you prepare for Q4, today we’re sharing the Q&A we hosted with our Food Blogger Pro members last week! We have these live Q&As every single month for our Food Blogger Pro members. Sometimes we focus on a specific topic (like this one), and other times it’s an excuse to pick Bjork’s brain on any blogging topic under the sun. It’s so fun to connect, answer our members’ toughest questions, and have an hour to intentionally work on getting a tiny bit better.

We hope you enjoy this replay of our Q&A from October 2020!

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273: Protecting Your Content – Policies and Trademarks and Disclaimers…oh my! with Danielle Liss

Alexa @ FBP
by Alexa @ FBP on Oct 6, 2020 in ,
An image of locks and the title of Danielle Liss' episode on the Food Blogger Pro Podcast, 'Protecting Your Content.'

Welcome to episode 273 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Danielle Liss from Businessese and LISS Legal about the ways that bloggers can protect their content.

You spend a lot of time creating content; how can you make sure that your content is actually protected?

That’s where things can get kind of…confusing. What can be copyrighted? What are DMCA takedown notices? Do you need a disclaimer? How often should you update your Terms of Service and Privacy Policy?

Danielle is here on the podcast to discuss it all!

You work hard to produce the content for your blog and brand – in today’s episode, you’ll learn how to make sure your work, your business, and your content are all protected.

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272: Create Your Own Room – Finding Balance with Les Alfred

Alexa @ FBP
by Alexa @ FBP on Sep 29, 2020 in ,
An image of flowers and the title of Les Alfred's episode on the Food Blogger Pro Podcast, 'Create Your Own Room.'

Welcome to episode 272 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Les Alfred from Balanced Black Girl about building a brand that allows you to share your message.

Have you ever worked on a project and just felt that something about it was…off? It’s as though it just doesn’t fit with your vision, your wants, or your passions?

That’s exactly where Les found herself two years ago when she was a food and fitness blogger at The Balanced Berry. She took a step back, leaned into the discomfort she was feeling, and ultimately started a new brand, podcast, and website all under the Balanced Black Girl name.

It’s under this brand that Les is able to relay the message she feels called to share to her audience and have meaningful conversations with others who help her spread her mission.

In this conversation, Les shares advice for bloggers who feel like they need a break, how she deals with Impostor Syndrome, and how to manage feeling lost and get back on track.

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271: Serving Your Subscribers – Running a Subscription-Based Business in 2020 with Melissa Lanz

Alexa @ FBP
by Alexa @ FBP on Sep 22, 2020 in
An image of people talking and the title of Melissa Lanz's episode on the Food Blogger Pro Podcast, 'Serving Your Subscribers.'

Welcome to episode 271 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Melissa Lanz from The Fresh 20 about running subscription businesses in 2020.

Do you have a subscription-based business? If not, this episode may convince you to add one to your monetization strategy!

Melissa runs the subscription-based business, The Fresh 20, and she’s back here on the podcast this week to talk about how you can help your readers with a useful subscription service. She’ll help you understand the best way to find and serve “your people,” identify your audience’s problems, and offer solutions with the content you produce.

Subscription businesses can be a great way to create a sustainable income as an entrepreneur AND serve your audience. You’ll learn how in this episode!

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270: Get It Done – 11 Apps to Make You Superhuman with Bjork Ostrom

Alexa @ FBP
by Alexa @ FBP on Sep 15, 2020 in ,
An image of A computer on a desk and the title of the 270th episode on the Food Blogger Pro Podcast, 'Get it Done.'

Welcome to episode 270 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about his must-have apps for a productive business and personal life.

Apps are great to help you become more productive, track your progress, and optimize your day. But which are our absolute favorites? The ones we rely on day after day, week after week to help us get it all done?

That’s what Bjork is focusing on in this episode. You’ll hear about the apps and tools he uses to fly through email, stay on top of business and personal tasks, record quick videos, and stay hydrated with a color-changing water bottle.

Yes, seriously.

We’re excited to share some of our favorite apps with you today! And if you have any must-have apps, leave them in the comments below –– we’d love to hear your suggestions!

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