Articles about New Courses
Alright everybody- chant with me: New course! New course! New course!
After many requests, we have a new course that I promise will be the answer to all your wildest hopes and dreams!
Okay, maybe not that drastic, but Pinterest is the place where we do our dreaming, no? And it's also a form of social media that has huge potential for food bloggers. I'd call that dreamin'!
The course so many of you have been desperately waiting for is finally here! Well, it was here last week, but let's just ignore that. SO EXCITED ALL OVER AGAIN!
But really. This is exciting.
One of the most common struggles we hear from our members is that they have difficulties figuring out how to monetize their blogs. We had some monetization videos up since the beginning of FBP, but they were in dire need of a refresh.
Fortunately, Bjork came to the rescue! And in this course, you actually get to see him face-to-face the whole time as he talks you through the concepts of blog monetization.
You guessed it - NEW COURSE TODAY!
The course we are releasing today is all about using Instagram to build your visual brand as a food blogger. The Instagram for Food Bloggers course has 21 lessons total including a bonus lesson that’s strictly Q&A based off the questions you asked in the survey prior to the launch of this course.
One thing that’s really fun about this course is the fact that we were able to create a setup where you will be able to see my phone on the screen as I do different things in the Instagram app. So as I go through each concept, tip, or trick in the lessons, I will be demonstrating it all live on my iPhone.
“How do I get more traffic and increase the income from my blog?”
That’s the most common question we get from people that are wanting to start or grow their blog.
But that’s not the right question to be asking, even if it’s the problem you’re trying to solve.
The right question is this:
“How do I understand my visitors better?”
Understanding your visitors is what drives traffic and income for your blog. Once you start to understand your audience then you’ll be able to predict what type of content will do well and know what type of products you should be creating.
That’s why I’m so excited for this new course on Hotjar. Hotjar is an analysis and feedback tool that will help you analyze how people are using your website and get feedback from visitors.
The best part? It’s a free tool.
Oh, sweet - it's a NEW COURSE DAY.
Because I'm happeeeeeee....
Today we are superexcited to be releasing a new course on natural light for food photography which includes 9 lessons about how to use natural light to make the most of your food photos.
We're calling this course Natural Lighting for Food Photography and you can find it in the Food Photography module.
This course was really fun to record because I did some things that I've never officially done before to test the quality of our natural light in our house.
I’m purty darn pumped about this new course we just launched on Food Blogger Pro. It’s an Essential Plugins course called WordPress SEO by Yoast.
Why am I so excited about it?
Because it has to do with something we hear about all. the. time. from bloggers: Increasing Traffic.
True fact: The most important source of traffic for Pinch of Yum and Food Blogger Pro is Google.
Here are some screenshots that show the growth of SEO traffic to our two sites over the past few years:
Start the chant with me?
NEW-COURSE, NEW-COURSE, NEW-COURSE!
Today we are releasing a new course on props for food photography which includes 16 lessons on all kinds of food photography props - from backgrounds to essential dishes to those extra pieces that can give your photos a distinct look and feel.
This course is called Props for Food Photography and you can find it in the Food Photography module.
Choosing the right props for your photograph can be an overwhelming process.
It’s hard to know what will make your food stand out, what won’t break the bank, and what will fit your distinct food photography style.
Exciting news! Today we are releasing a new course in the Food Photography module that includes 12 lessons on composition. It's called Composition for Food Photography.
Why composition? What’s the big deal?
Does anyone really care about the arrangement of props and food items in a photo?
When I first started taking pictures of my food for Pinch of Yum, the concept of composition was such a mystery to me.
I thought that the arrangement of food and props in food photography was a completely artistic process that was only for the super creative food photographers of the world. I didn’t think that it was possible for me (a self-perceived non-artsy person) to learn composition in simple steps, like a skill.
Maybe even more importantly, I didn’t understand that this one simple thing - composition, or the arrangement and layout of my photograph - was an element of photography that could make my food photos go from blah to eye-poppingly yummy.
For as long as I’ve been taking pictures of food, I’ve believed that beautiful food photography requires natural light.
But here’s the question - does it really?
What I’m finding is that even as a full-time blogger who has access to natural light all day long, the quality of natural light is always unpredictable. We live in Minnesota (don’t even get me started on the whys), and the natural light in the winter months is… well, I’m looking out the window right now and everything is just sort of a murky grey.
Over the last few years I’ve felt like there had to be a better way than waiting around all day for those three minutes of perfect natural light.
And I have good news – there is a better way!
Who's excited to continue in our essential plugins deep dive courses?
Here's the down low with our most recent course:
Spam is a hassle. If not kept in check it can negatively impact the overall look, feel, and performance of your food blog. But managing spam doesn't have to be a hassle. In this course we'll install Akismet, a service that will make spam management a breeze. Not only will we learn how to install and setup Akismet, but we'll also learn how Akismet works, the difference between ham and spam and a few tips and tricks for utilizing the different features that are available with Akismet.
Hip hip hooray! We're continuing in our 6 Essential Plugins for Food Blogs series with this week's launch of the W3 Total Cache course.
W3 Total Cache is an extremely powerful plugin that can help increase the speed and reliability of your blog. Unfortunately, it can also be an extremely overwhelming plugin that can quickly become confusing and frustrating. In this course we'll make some simple adjustments and changes to W3 Total Cache that will have an immediate positive effect on your blog. After adjusting the caching settings we'll explain the importance of a CDN and go through the process of setting one up using Amazon CloudFront.
In last week's post I shared six essential plugins that every food blogger should install on their blog. The first (and most important) plugin from that list is called VaultPress. VaultPress is an important plugin because it automatically creates daily backups of your entire blog. If you're lucky, you'll never have to use it. If you're like me, you'll use it a couple times every year, and each time you use it you'll be incredibly thankful that you took the time to set it up.
We cover working with VaultPress in the WordPress Deep Dive course, but in this new course we cover all the different aspects of VaultPress, including setting up FTP and performing an example site restore after our blog goes down.
Giveaways are an incredible way to grow your social media following, attract new readers, and even do market research.
In this course, we cover the basics of getting up and running with a giveaway, customizing your giveaway with pictures and additional entry options, promoting your giveaway, and closing your giveaway once it has ended.
Ready to jump in? Head over to the Giveaways course page.
Want to learn more? Check out the video below to learn about what we'll cover in the course.
The growth of microblogging sites like Twitter have pushed URL shorteners into the mainstream. Owl.y, Goo.gl and Bit.ly are examples of sites that offer URL shortening services.
In this course we use Bit.ly to create a basic short URL, track the stats for that URL, and then create our very own custom branded short URL.
As we say in this course, short is good!
Ready to jump in? Head over to the URL Shorteners course page.
The list of responsibilities you have as a food blogger can seem endless. You're the photographer, the food stylist, the author, the recipe developer, the dish washer, the IT person, the social media manager, and the marketer. Did I miss anything? I'm sure I did.
One thing you don't have to do on your own is public relations. You can use Google Alerts to help.