In the most recent Traffic and Income Report on Pinch of Yum I shared how Kiersten Frase’s eBook, How to Monetize Your Food Blog (affiliate link), made me realize that we could be doing a much better job of creating income from the ads we’re running on Pinch of Yum.
It made me realize that I need to change our advertising mindset (on Pinch of Yum) from “set it and forget it” to “always be testing it.”
This realization inspired me to create a spreadsheet to track our advertising numbers, because it’s tough to test something unless you have easy to understand data to test it against.
Why am I posting about this on the Food Blogger Pro blog?
Because I’d like to invite the FBP community to join me in the process. I’ll be using this blog post to keep track of an Excel spreadsheet that we will develop together over time.
Here’s what I’m asking from you: Let me know (in the comments below) what you think an ad network tracking spreadsheet should include.
Here’s what I’ll give in return: I’ll pay for an Excel professional to develop the spreadsheet as we continue to think of ways to improve it.
I’ll be putting a link below to download the spreadsheet and we’ll keep track of the different versions as it develops and improves over time.
The versions are listed below.
It’s really basic, but we have to start somewhere. 🙂
07/06/14: Version 2
Version 2 is out!
We're really excited about this new version of the ad network tracker tool. Below you'll find a video that explains how to use it along with the download button. Be sure to leave a comment if you have ideas for ways that it could be improved.