Trending Now in Food Blogging - July


by Alexa on Jun 29, 2017 in Trending Now

Find out what trending in food blogging in the month of July - desserts, smoothies, food holidays, and more!

Exciting news, friends! It’s the one year anniversary of these “Trending Now in Food Blogging” articles!

I’ve loved writing these articles over the past year. I’ve learned a lot about trending searches and, more importantly, how important it is to keep up on all of the trending searches within the food arena so that we can give our readers what they’re interested in and ultimately get our recipes seen.

I gave last July’s Trending Now article a little bit of a facelift to include some 2017-specific trends, and I hope it’s helpful for you. smile

Here's what's trending in July!

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104: How Bloggers Should Handle Their Taxes and Accounting with Cathy Derus


by Alexa on Jun 27, 2017 in Podcast

How to track expenses, pay yourself, and set up bank account for your business with Cathy Derus.

Welcome to episode 104 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks to Cathy Derus about tax advice for bloggers.

Photographing, cooking, connecting, writing…these are typically the aspects of blogging we all love. Cathy, on the other hand, loves spreadsheets, tracking expenses, and talking to other bloggers about taxes.

Cathy started her businesses, Brightwater Financial and Brightwater Accounting, as a way to help small business owners like bloggers navigate the confusing tax side of their businesses. It’s a topic that is incredibly important for all bloggers to understand, and Cathy’s goal is to make the process a little easier. From setting up a bank account for your business to tracking expenses, this episode is a crash-course to understanding taxes and accounting.

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103: Answering Questions about Recipe Videos with the Pinch of Yum Team


by Alexa on Jun 19, 2017 in Podcast

How to find inspiration, deliver value, and grow your engagement with the Pinch of Yum Team.

Welcome to episode 103 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks to Lindsay and Alana from Pinch of Yum about creating awesome recipe videos.

Spend five minutes on Facebook or Instagram, and I bet you’ll see at least one or two recipe videos in your feed.

Recipe videos are the thing for food bloggers right now, and we always get questions from bloggers about how they can make viral food videos that will help deliver value, boost engagement, and grow followings on social media.

That’s exactly what Alana, Bjork, and Lindsay talk about today.

Today we’re sharing the Q&A session from our recent One-Day Recipe Video Bootcamp event. Alana, Bjork, and Lindsay answer some of your questions about gear, lighting, writing engaging captions, and their personal success with recipe videos in this Q&A.

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New Course: Recipe Video Bootcamp


by Alexa on Jun 16, 2017 in New Courses

Learn how to make awesome recipe videos with our new course!

Hiya! And Happy Friday, friends!

This week has been an exciting one over here at FBP HQ. We held an awesome event called the Recipe Video Bootcamp, we started revving up for our open enrollment period next week (!!!), and…

We published a new course!

For those of who missed the Bootcamp, or for those who loved it and want to watch it again, I have some good news: we uploaded the session videos as our new course this month!

Excited? We are too!

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102: Write More, Write Better, and Write Smarter with Gabriela Pereira


by Alexa on Jun 12, 2017 in Podcast

How to write with focus, read with purpose, and build your community with Gabriela Pereira.

Welcome to episode 102 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks to Gabriela Pereira about becoming a better writer and building a community around your writing.

Gabriela got her MFA in 2010, and after she graduated, she realized that a lot of people don’t actually need a formal education process in order to write. If you give yourself permission to own your creativity and writing, and if you learn a few key skills along the way, you can be a writer.

She started DIY MFA to teach others how they can do exactly that.

By focusing on the work at hand, Gabriela has been able to practice, evaluate, and fine-tune her craft and teach others how to do the same. Gabriela’s strategies about finding the right writing system, tracking productivity, staying inspired, and understanding strengths and weaknesses all play into finding one’s voice and writing style.

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101: What I Learned After Five Years of Income Reports with Bjork Ostrom


by Alexa on Jun 05, 2017 in Podcast

How to trust your gut, why you need to build your own path, and why you should pursue the work (not the end) with Bjork Ostrom.

Welcome to episode 101 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks about the lessons he learned after five years of publishing Income Reports on Pinch of Yum.

The Pinch of Yum Income Reports chronicle the experiment Bjork and Lindsay started as a way to find out if it was possible to create an income from a food blog.

Spoiler alert: It is.

After five years of publishing these income reports and sharing the process of turning Pinch of Yum into a business, Bjork has learned quite a few lessons. From learning to trust his gut to building their own path to learning how to learn, the 20 lessons Bjork discusses will help anyone in pursuit of starting their own business and becoming their own boss.

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100: How FBP Listeners Have Used the Podcast to Grow Their Blogs and Businesses


by Alexa on May 29, 2017 in Podcast

Our listeners' favorite FBP podcast episodes, what they've learned, how how they've applied what they've learned to their blogs

Welcome to episode 100 of the Food Blogger Pro podcast! This week, we’re celebrating our 100th episode with a special community episode!

There have been 99 Food Blogger Pro Podcast episodes before this one, and we’ve heard from a lot of amazing people. From full-time bloggers to SEO experts to social media pros, this podcast has seen no shortage of inspirational interviewees!

We’re really excited about this episode because we’re hearing from you. We asked our listeners what their favorite Food Blogger Pro Podcast episode was, and we’re so excited about the response. It’s so exciting to hear which episodes came to you at a specific point in your blogging career and how the podcast helped you overcome obstacles, become more confident, and grow your business.

We hope that this episode will help you find an episode you might have missed or remind you of an episode that you’d like to go back and listen to again. Thanks so much for a great 100 episodes!

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Trending Now in Food Blogging - June


by Alexa on May 24, 2017 in Trending Now

Find out what's trending in searches in June - the Summer Slump, salsa, and more!

Friends! It’s officially summer!

Well, sort of. The official first day of summer isn’t until June 21, but in my eyes, the start of June always signifies the beginning of copious amounts of summer produce, bottomless tropical cocktails, and long and sunny pool days.

Does it get any better?!

But you know what a new month means: new trends in the food blogosphere! Here’s what is happening in June:

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099: Sponsored Content and Getting Paid What Your Work is Worth with Danielle Liss


by Alexa on May 22, 2017 in Podcast

How to price sponsored content, what type of business structure you should have for your blog, and what legal essentials you should be including on your blog

Welcome to episode 99 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Danielle Liss from Hashtag Legal about how you can create solid sponsored content.

If you do sponsored content, you know how much work a campaign can be. From developing the recipe to aligning with the brand’s goals, many considerations go into creating solid sponsored content for a brand.

From understanding FTC guidelines to knowing the legal disclaimers all blogs should have on their sites, Danielle and her business partner cover it all at their practice, Hashtag Legal. While most bloggers want to focus on the creative side of their businesses, it’s important to have a handle on the business and legal side of things as well. Danielle saw this as an opportunity to help get bloggers to the point where they’re comfortable with pricing their work and structuring their businesses.

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098: An Architect’s Journey to Becoming a Freelance Food Photographer with Ashley McLaughlin


by Alexa on May 15, 2017 in Podcast

How recipe creation is like architecture, how to improve your food photography, and how to become a full-time freelance food photographer

Welcome to episode 98 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Ashley McLaughlin from Edible Perspective about becoming a full-time freelance food photographer.

Architecture and food…it doesn’t sound like there would be many similarities between the two, right? But there are, and Ashley’s background in architecture helped her understand experience, perspective, and design in a culinary setting.

After staring her blog, Edible Perspective, as a way to stay creative, Ashley’s love of food transformed into a love of photography. After a long learning process, she went from a complete novice with a DSLR to understanding exposure meters, shooting in manual mode, and writing a food photography series on her blog. Now she’s a full-time freelance food photographer who has photographed multiple cookbooks for bloggers.

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New Course: Sponsored Content


by Alexa on May 11, 2017 in New Courses

Learn how to work with sponsored content in our new course!

Heyo! Happy Thursday!

It’s an especially happy Thursday today because it is…drumroll, please…new course day!

We have been hard at work at FBP HQ for the past few weeks putting this course together, and we’re all really excited to share it with you today. Especially because it can help you generate some extra income from your blog.

Any guesses what it might be about?

Since you probably read the title of this article, you already know it’s about Sponsored Content!

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097: How to Create a Full-Time Income from Blogging Using The Egg Carton Method with Bjork Ostrom


by Alexa on May 08, 2017 in Podcast

How to make money from blogging, why you should divide your income into eggs, and how to fill your egg carton with Bjork Ostrom. |

Welcome to episode 97 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks about dividing income into multiple “eggs” in a carton of blogging income.

For a lot of us, “pro” blogging (i.e., making a full-time income from blogging) is the dream. In order to do that, however, income needs to be coming in from multiple channels.

Bjork likes to think of these “channels” as eggs in an egg carton; you need to fill your egg carton with different revenue streams in order to create a sustainable income from your blog. It’s really difficult to create a full-time blogging income from only one “egg,” so diversifying your egg carton can help you get there even sooner.

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096: How to Create the Perfect Recipe Post with Bjork Ostrom


by Alexa on May 01, 2017 in Podcast

What recipe plugins are, why you should be using one, and how to create the perfect search result with Bjork Ostrom. | The Food Blogger Pro Podcast

Welcome to episode 96 of the Food Blogger Pro podcast! This week, Bjork talks about recipe plugins and why you need them.

Regardless of where you are in your blogging journey (just starting out to full-time), chances are you’ve heard the words recipe plugin before. These plugins are incredibly important for food bloggers to be aware of because they not only make your recipes look beautiful, but they also help your blog communicate with search engines like Google and Pinterest.

There are so many elements to consider when choosing a recipe plugin for your blog, and it’s important to choose one that checks off “all of the SEO boxes.” So when Bjork noticed the recipe plugin Pinch of Yum was using wasn’t quite keeping up with the times, he decided it was time to build one in-house.

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Trending Now in Food Blogging - May


by Alexa on Apr 27, 2017 in Trending Now

Find out what's trending in searches in May - spring holidays, graduation, strawberries, & more!

Can someone please tell me how in the world it’s May already?! I feel like I was just writing about Thanksgiving, Christmas, and New Year’s Resolution trends.

2017 is certainly chugging along, and I couldn’t be more excited about these late spring / early summer trends! The sun is shining, summer is coming, and life is good. Here are some trending searches you can focus on in May:

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095: How Embracing the Mess Propelled a Career with Jillian Tohber Leslie from MiloTree


by Raquel on Apr 25, 2017 in Podcast

How she started Catch My Party, what problem MiloTree solved for their business, and using popups on mobile.

Welcome to episode 95 of the Food Blogger Pro podcast! In this episode, Bjork interviews Jillian Tohber Leslie from Catch My Party and MiloTree about making successful career changes by embracing the mess.

Last week, Bjork talked about 5 techniques you can use to keep gooing when you’re feeling overwhelmed with your blog. To go back and listen to that episode, click here.

Embrace The Mess

As with life, business isn’t always pretty. No matter how put-together someone’s business looks from the outside, you can bet your bottom dollar that they’ve had their own fair share of messy affairs to deal with in their business.

Jillian Tohber Leslie learned early in her career that the key to moving forward was embracing this messiness and using it to help propel her career and her businesses forward. She and her husband started Catch My Party, the largest party ideas site on the web, and went on to found MiloTree, a social and email growth popup that’s perfect for bloggers.

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