Welcome to episode 115 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Kathryne Taylor from Cookie & Kate about how she decided her blog would have a food focus, when she chose to make her first hire, and her advice for future cookbook authors.
While Kathryne’s blog Cookie & Kate didn’t start out as a food blog, she transitioned to sharing healthy, whole food recipes. From there, Cookie & Kate became her full-time job, and she quickly learned the ins and outs of blogging, web development, and design.
Just a few months ago, Kathryne released her first cookbook, Love Real Food, which has gained a ton of praise (including nearly 200 5-star reviews on Amazon). She learned a lot from the cookbook publishing process, and she has a few tips that will help aspiring cookbook authors turn their ideas to realities.
Welcome to episode 114 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Polly Conner and Rachel Tiemeyer from Thriving Home Blog about working as a partnership on their blog.
A blog is typically started as a sole venture, but Polly and Rachel decided to start their blog, Thriving Home, as a team.
While they both have different personalities, they use those differences to their advantage to divide tasks and grow their business. But even though they’re running their blog as a team, anyone can take lessons away from the way they treat their blog as a business. You’ll learn how they made their first $1, the most important thing that makes their partnership work, and the intentional way they invest back into their business, and more.
Can you believe it’s nearly September?! The temperatures are starting to dip, the leaves are starting to turn, school has started back up, and the Pumpkin Spice Latte will be starting to make it’s way into the hearts and stomachs of many.
As with the change of any season, fall brings a whole gaggle of new trending search items. In-season produce, upcoming holidays, and popular fall pastimes all influence readers’ searches in September.
Ready to jump in? Let’s do it.
Welcome to episode 113 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Ashley Walterhouse about working with brands, building her following, and growing her Instagram account to over 90K followers in two years.
Yep, that says 90K. In two years!
If you’re anything like me, you randomly post to Instagram whenever you remember to in hopes of gaining followers and getting some click-throughs to your website.
But Ashley’s social media success is proof that it’s helpful to have a strategy when growing your social media presence. Posting at the right times every day, engaging with comments, and sharing the right recipes all play into growing your Instagram account.
Ashley has cracked the code on Instagram growth and engagement, and she’s sharing how she managed to grow her two-year-old blog, Fit Mitten Kitchen, into a full-time job.
Welcome to episode 112 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Taylor Mathis from Photographing FOOD about lighting, consistency, and his go-to equipment.
Photography is one of the most important aspects of food blogging. We’re always told that people eat with their eyes, and that couldn’t be more true when trying to gain a following as a blogger.
While Taylor started his photography career as a wedding photographer, his interests quickly settled on food photography. He has devoted his career to perfecting the art of food photography, and now he’s sharing what he has learned with you. His composition, lighting, and gear tips will give new insights into your photography setup and planning.
It’s new course day! And we are seriously excited.
New course days are always exciting for us at FBP HQ. We love sharing new courses that can help you grow your following, monetize your blog, and build your business.
But today, we’re even more excited about our new course because we’re rolling out a brand new type of course: Mini Courses.
Welcome to episode 111 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Paul Jarvis about building a company of one, the most important part of his online business, and finding your “rat people.”
Paul has been working for himself for nearly 20 years, and his career has taken him in a few different directions. Starting out as a web designer, he began working for himself as a freelancer for clients like Danielle LaPorte, Marie Forleo, and Mercedes-Benz, and then he started selling his own software and courses.
And he wrote a vegan cookbook along the way.
While he built his business, he learned what it means to own, run, and grow a “company of one.” Paul’s experiences and advice will inspire you to think about your own business in exciting and unconventional ways.
Welcome to episode 110 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks about 10 habits that can help your business grow long-term.
Forming habits can have an exponential affect on your business’ growth, and Bjork has seen that first-hand as he built Food Blogger Pro.
Bjork talks about 10 habits that have had a huge impact on his productivity and on Food Blogger Pro’s growth. He recommends apps, systems, philosophies, and practices that you can implement today into your business today to see growth long-term.
Lindsay and I have started to shoot videos for Pinch of Yum's YouTube channel. It has been a fun challenge for us. We love the fact that we're starting from scratch and building the channel from the ground up. You know that point in growing your blog when you do a little dance every time you get a new subscriber? We're at that point with our YouTube channel.
We've had a handful of people email (and post to the FBP forum) asking us what equipment we're using to shoot these videos. Here's the list of what we're using and some basic examples of how we use it.
Welcome to episode 109 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks to Greg Hickman about building systems, building courses, and building a profitable business.
Shifting the focus in your business might be a scary step. But for Greg, shifting his business focus came via a challenge, and he learned that it was a necessary step for growing his business.
He went from focusing on mobile marketing to automation and marketing funnels. Now he helps other businesses narrow down their offerings and use trends to build out their systems. He talks about finding the right product to sell, tools he recommends for marketers, and how you can give your audience value.
Hello, friends! It’s that time again when we take a look at what’s trending in the food blogging space next month. These posts are designed to outline some of the trending ingredients and search terms in the following month so that you’re all prepped and ready to create awesome, click-worthy content on your blog.
You’ll notice that there’s a very strong theme to the searches happening in August, so this is a really great opportunity to curate content that resonates with those searchers. Any ideas what it might be?
Ready to find out? Let’s jump in.
Welcome to episode 108 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks to Natalie Eckdahl about growing her podcast into a six-figure success.
“If you build it, they will come.” That’s what Natalie thought of her audience when she first built her podcast back in 2014.
While that wasn’t exactly the case, Natalie started to understand her audience and quickly grew her struggling podcast, The Biz Chix Podcast, to a six-figure business.
Along the way, Natalie has coached many different types of women entrepreneurs, and she has learned about their struggles, issues, and tools for success. The lessons she has learned helps her educate, encourage and promote entrepreneurial women looking to grow their businesses.
Welcome to episode 107 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks to Sarah Wu about her viral blog and why “going viral” quickly might not be the best thing for everyone.
Going viral. It’s the dream for all bloggers, right?
Sarah Wu experienced what it’s like to have a viral blog early in her blogging career. She was featured on news outlets like Good Morning America, AOL, and Yahoo, saw her page views quickly grow, and started getting more comments. However, going viral wasn’t what was best for Sarah and her blog about school lunches.
Welcome to episode 106 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks to Carol Cox about refining your brand and sharing your story.
How would you define your brand?
It’s an interesting and important question to answer about your business. Carol, however, thinks its even more important to gauge how your audience defines your brand.
Once you understand that, you can then refine your brand and use your expertise to support your audience. Carol’s advice will show you how you can help your readers by choosing the stories you share and the niche you pick.
Welcome to episode 105 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks to Randle Browning about creating courses to generate income and leads.
What are you an expert at? Maybe it’s cake decorating. Or maybe it’s vegan cooking. Or perhaps it’s cooking with the ever-so popular Instant Pot.
Regardless, you can make a course about it. And building that course is a great way to build your online presence and business.
Randle Browning works for Teachable, a site that helps you build and sell your own online courses. She has so many tips that will help you pick the perfect course topic, create your course, and then successfully launch your course.